[{"data":1,"prerenderedAt":2827},["ShallowReactive",2],{"blog-post:/blog/how-to-find-winning-ads-research-workflow":3,"related-posts:/blog/how-to-find-winning-ads-research-workflow":612},{"id":4,"title":5,"author_avatar":6,"author_brief":7,"author_job":8,"author_name":9,"body":10,"date":596,"description":597,"digest":598,"draft":599,"extension":600,"featured":599,"keywords":601,"meta":602,"navigation":603,"path":604,"read_minutes":605,"seo":606,"stem":607,"tags":608,"thumbnail":609,"words":610,"__hash__":611},"blog/blog/how-to-find-winning-ads-research-workflow.md","How to Find Winning Ads: A Research Workflow for Media Buyers","https://cdn.denote.net/denote/static/source/2026/tt6uv4IV_400x400-(3).jpg","AI & Marketing Consultant","Product Marketing Manager","Mia Taylor",{"type":11,"value":12,"toc":574},"minimark",[13,22,45,50,81,88,94,98,101,104,112,165,172,178,183,188,199,205,210,214,221,224,233,237,252,269,273,288,332,338,348,367,371,374,436,439,442,446,453,478,482,489,492,496,500,508,512,527,531,539,543,546,550,558],[14,15,16,17,21],"p",{},"How to find winning ads is really a question about ",[18,19,20],"strong",{},"which creatives deserve your next test",". A public ad, a high place on a chart, or a large estimated spend can all be useful leads. None reveals the advertiser's revenue, conversion rate, or return on ad spend. The useful output of research is a short list of creatives with a clear reason to inspect each one—and a test you can run with your own audience.",[14,23,24,25,32,33,38,39,44],{},"This guide uses ",[26,27,31],"a",{"href":28,"rel":29},"https://denote.net/top-ads",[30],"nofollow","Denote Top Ads"," for discovery and the ",[26,34,37],{"href":35,"rel":36},"https://chromewebstore.google.com/detail/denote-save-ads-tk-fb-ad/okieokifcnnigcgceookjighhplbhcip",[30],"Denote Chrome extension"," inside ",[26,40,43],{"href":41,"rel":42},"https://www.facebook.com/ads/library/",[30],"Meta Ad Library"," for a closer competitor review. It describes a workflow, not a claim that any example ad generated profitable sales.",[46,47,49],"h2",{"id":48},"tldr","TL;DR",[51,52,53,57,72,75,78],"ul",{},[54,55,56],"li",{},"Set the market and creative problem first: category, country, platform, format, and the player or buyer promise you want to investigate.",[54,58,59,60,63,64,67,68,71],{},"Use ",[18,61,62],{},"New Ads"," to find newly observed executions, ",[18,65,66],{},"Rising Ads"," to find weekly popularity growth, and ",[18,69,70],{},"Trending Ads"," to inspect high weekly popularity. Keep their ranks and measures separate.",[54,73,74],{},"Open the creative. Record its first scene, offer or game action, proof, call to action, format, language, and landing destination before judging it.",[54,76,77],{},"In Meta Ad Library, inspect a competitor's active ads and use Denote's running-days, views, and estimated-spend controls to make a shortlist. These are research signals, not verified campaign outcomes.",[54,79,80],{},"Write one creative hypothesis and one measurement plan. Your own campaign data decides whether the idea wins.",[14,82,83],{},[84,85],"img",{"alt":86,"src":87},"Illustration of a four-step winning-ad research loop: scope, discover, inspect, and test","https://cdn.denote.net/denote/static/source/2026/winning-ads-research-loop.svg",[14,89,90],{},[91,92,93],"em",{},"Illustration: the output of ad research is a test brief, not a claim about a competitor's ROAS.",[46,95,97],{"id":96},"how-to-find-winning-ads-without-assuming-a-chart-proves-performance","How to find winning ads without assuming a chart proves performance",[14,99,100],{},"Start with a question a buyer could act on. “What are the best ads?” is too broad. “Which mobile puzzle ads use a visible problem in the first three seconds?” gives you a defined creative mechanism to look for. Decide whether you need inspiration for an opening hook, a new offer, a format, a market localization, or a landing-page handoff.",[14,102,103],{},"Write down the scope before browsing: industry or game genre, target country, platform, language, format, and observation week. Without that scope, a team can mistake a Turkish-language game creative on TikTok for evidence about an English-language Facebook campaign. A useful shortlist compares ads against the same decision, even if the source pages cover different markets.",[14,105,106,107,111],{},"Denote's three ",[26,108,110],{"href":28,"rel":109},[30],"Top Ads"," views answer different questions:",[113,114,115,131],"table",{},[116,117,118],"thead",{},[119,120,121,125,128],"tr",{},[122,123,124],"th",{},"View",[122,126,127],{},"What it helps you find",[122,129,130],{},"What its rank does not establish",[132,133,134,145,155],"tbody",{},[119,135,136,139,142],{},[137,138,62],"td",{},[137,140,141],{},"Creatives newly observed by the source in a selected week",[137,143,144],{},"The ad's first launch date on every platform",[119,146,147,149,152],{},[137,148,66],{},[137,150,151],{},"Creatives with a large week-over-week increase in the chart's popularity measure",[137,153,154],{},"A budget increase, high conversion rate, or profitable growth",[119,156,157,159,162],{},[137,158,70],{},[137,160,161],{},"Creatives with a high weekly popularity score",[137,163,164],{},"Revenue, installs, or ROAS",[14,166,167,168,171],{},"The ",[18,169,170],{},"Weekly Creative Score"," is a popularity measure within the selected chart. It is not an impression count or a sales metric. A displayed impression figure is a provider estimate. If a chart is unavailable, record that as missing evidence; do not interpret an empty response as an empty market.",[14,173,174],{},[84,175],{"alt":176,"src":177},"Denote Trending Ads Tool chart showing the selected week, ranked creatives, and Weekly Creative Score Total","https://cdn.denote.net/denote/static/source/2026/trending-ads-tool-week-20260928.jpg",[14,179,180],{},[91,181,182],{},"Product screenshot: Denote Trending Ads → Tool for September 28–October 4, 2026, captured October 9. The rank and Weekly Creative Score Total are chart signals; they do not establish ROAS or market size.",[184,185,187],"h3",{"id":186},"what-does-winning-ad-mean-before-you-have-campaign-data","What does “winning ad” mean before you have campaign data?",[14,189,190,191,194,195,198],{},"In a research session, “winning” should be a ",[18,192,193],{},"hypothesis",", not a verdict. You can say that an ad is newly observed, high on a defined popularity chart, visible over a longer period, or supported by a spend estimate. You cannot say it generated profitable sales unless the advertiser supplies that outcome data. A useful way to find winning ad ",[91,196,197],{},"candidates"," is to rank them by how relevant their mechanism is to your product and market, then use your own test to decide whether the idea wins for you.",[14,200,201],{},[84,202],{"alt":203,"src":204},"Illustration separating visible ad-research signals from private campaign outcomes","https://cdn.denote.net/denote/static/source/2026/winning-ads-evidence-boundary.svg",[14,206,207],{},[91,208,209],{},"Illustration: public creative signals and private campaign results answer different questions.",[46,211,213],{"id":212},"inspect-the-creative-before-calling-it-a-candidate","Inspect the creative before calling it a candidate",[14,215,216,217,220],{},"Open a few entries from one completed week, then record what the viewer actually encounters. A useful note contains the first visible scene, on-screen text, product or gameplay demonstration, claim, visual payoff, call to action, and destination. Look for the ",[91,218,219],{},"mechanism"," rather than the advertiser's artwork: a puzzle with a clear unresolved move, a product demonstration that removes a buying objection, or a comparison that makes the benefit understandable.",[14,222,223],{},"Ask whether the promise is transferable to your product. A game ad might show a satisfying mini-game that is not representative of the actual game. A commerce ad might use a licensed character, testimonial, or claim that your team cannot use. Replicating that surface execution is not a sound test. Extract the underlying question—such as whether a visible before-and-after sequence improves comprehension—and create an original version that your product can deliver.",[14,225,226,227,232],{},"Keep a source link, chart week, filter settings, source rank, and the exact metric name beside each observation. Two ads from different charts should never be ordered in one “top four” list as though their ranks mean the same thing. See our ",[26,228,231],{"href":229,"rel":230},"https://denote.net/blog/mobile-game-marketing-campaigns-weekly-ad-creatives",[30],"weekly game-ad analysis"," for an example of selecting creatives from a defined chart rather than claiming campaign ROI.",[46,234,236],{"id":235},"three-long-tail-searches-worth-turning-into-research-questions","Three long-tail searches worth turning into research questions",[14,238,239,240,243,244,247,248,251],{},"Search terms become more useful when you rewrite them as decisions. For ",[18,241,242],{},"“how to find winning Facebook ads,”"," ask which active competitor creatives address an objection your product also faces. For ",[18,245,246],{},"“how to find top-performing game ads,”"," choose a completed Game chart and examine a specific hook or format; the chart indicates popularity, not game revenue. For ",[18,249,250],{},"“how to find new competitor ads,”"," save a Page watchlist and compare Library IDs and messages on a fixed cadence.",[14,253,254,255,258,259,262,263,268],{},"The source changes with the question. Use ",[26,256,31],{"href":28,"rel":257},[30]," when you need cross-ad discovery, ",[26,260,43],{"href":41,"rel":261},[30]," when you know the advertiser, and the ",[26,264,267],{"href":265,"rel":266},"https://denote.net/blog/competitor-ad-tracking-mobile-games-weekly-workflow",[30],"mobile game competitor-tracking workflow"," when you need a repeatable Game review. The aim is fewer, better-explained candidates—not a larger folder of screenshots.",[46,270,272],{"id":271},"use-competitor-ads-to-narrow-the-research-queue","Use competitor ads to narrow the research queue",[14,274,275,276,279,280,283,284,287],{},"For a named competitor, open ",[26,277,43],{"href":41,"rel":278},[30],", choose the country and ",[18,281,282],{},"All ads",", then search the advertiser's actual Page. Set ",[18,285,286],{},"Active ads"," when you want to see what is currently listed. A keyword search is useful for discovering advertisers you do not already know, but it may mix unrelated Pages and meanings. Check the Page identity before adding an ad to a competitor watchlist.",[14,289,167,290,294,295,298,299,298,302,305,306,309,310,298,313,298,315,305,317,320,321,298,324,327,328,331],{},[26,291,293],{"href":35,"rel":292},[30],"Denote extension"," adds a practical second pass inside the library. In the interface checked on October 8, 2026, its filter menu offered ",[18,296,297],{},"Total Spend",", ",[18,300,301],{},"Views",[18,303,304],{},"Running days",", and ",[18,307,308],{},"Ad used","; its sort menu offered ",[18,311,312],{},"Total spend",[18,314,304],{},[18,316,301],{},[18,318,319],{},"Daily spend",". The page also showed ",[18,322,323],{},"Show All Ad Spend",[18,325,326],{},"Only EU ads",", and a ",[18,329,330],{},"Custom CPM"," control. Availability may depend on the ad, region, and extension access.",[14,333,334],{},[84,335],{"alt":336,"src":337},"Denote extension toolbar in Meta Ad Library with spend, filter, sort, EU, and Custom CPM controls","https://cdn.denote.net/denote/static/source/2026/denote-extension-spend-filter-sort-controls.jpg",[14,339,340],{},[91,341,342,343,347],{},"Product screenshot: Denote controls on a Netherlands ",[344,345,346],"code",{},"ugc"," keyword search in Meta Ad Library, captured October 9, 2026. This is a discovery query; verify the advertiser Page before building a competitor watchlist.",[14,349,350,351,354,355,360,361,366],{},"Use these controls to decide which ads to ",[91,352,353],{},"open",", not which ads “worked.” For example, filter to a longer observed run, then sort by estimated daily spend to find candidates for a closer review. Recheck the original Meta card, its start date, creative, and landing page. Denote's spend figure is an estimate affected by the tool's assumptions; it is not an advertiser invoice. Our ",[26,356,359],{"href":357,"rel":358},"https://denote.net/blog/how-to-find-your-competitors-ads-with-facebook-ad-library",[30],"competitor-ad research guide"," covers the Page-search and watchlist steps in detail, while the ",[26,362,365],{"href":363,"rel":364},"https://denote.net/blog/how-to-use-ad-spend-in-denote-extension",[30],"Ad Spend guide"," explains how to interpret the estimate.",[46,368,370],{"id":369},"turn-one-observation-into-a-test-brief","Turn one observation into a test brief",[14,372,373],{},"A research session should end with a decision. Use this compact brief for each shortlisted creative:",[113,375,376,386],{},[116,377,378],{},[119,379,380,383],{},[122,381,382],{},"Field",[122,384,385],{},"Write down",[132,387,388,396,404,412,420,428],{},[119,389,390,393],{},[137,391,392],{},"Source",[137,394,395],{},"Chart or Meta Ad Library URL, observation date, market, and filters",[119,397,398,401],{},[137,399,400],{},"Observable hook",[137,402,403],{},"What a viewer sees or hears in the opening seconds",[119,405,406,409],{},[137,407,408],{},"Interpretation",[137,410,411],{},"Why that hook might answer a specific buyer or player question",[119,413,414,417],{},[137,415,416],{},"Transferable element",[137,418,419],{},"The mechanism you can express with your own product and assets",[119,421,422,425],{},[137,423,424],{},"Test",[137,426,427],{},"One creative change and the control you will compare it with",[119,429,430,433],{},[137,431,432],{},"Success measure",[137,434,435],{},"Your own CTR, conversion, install quality, or revenue measure, chosen before launch",[14,437,438],{},"Suppose a newly observed game ad opens with one unresolved puzzle move. The hypothesis is not “this competitor has a winning ad.” It is “showing the player a solvable decision before the app logo may improve qualified store visits for our puzzle game.” Make an original opening that reflects your actual gameplay, compare it with your current control, and judge the result with your own data.",[14,440,441],{},"If the idea involves a competitor's character, footage, music, or copy, keep the insight and create your own execution. Research should improve the brief, not become a plan to reuse someone else's creative assets.",[46,443,445],{"id":444},"prioritize-the-shortlist-before-you-produce-a-new-ad","Prioritize the shortlist before you produce a new ad",[14,447,448,449,452],{},"When several ads look interesting, score the ",[91,450,451],{},"fit of the idea",", not the apparent success of the advertiser. Give first priority to a mechanism that addresses your current creative problem, appears in your target market or a clearly comparable one, and can be expressed truthfully with your own product. Put a lower priority on an idea that depends on a license, a promotion you cannot offer, or gameplay your app does not have. If two candidates make the same promise, keep the one whose opening and destination are easier to explain.",[14,454,455,456,298,459,462,463,466,467,472,473,477],{},"This creates a practical review queue: ",[18,457,458],{},"inspect now",[18,460,461],{},"save for a later question",", or ",[18,464,465],{},"discard",". The ",[26,468,471],{"href":469,"rel":470},"https://denote.net/blog/mobile-game-ads-new-rising-creatives",[30],"weekly Game creative analysis"," shows how four observed hooks can lead to distinct test questions without pretending that the source ads share a single performance ranking. For a named brand, use the ",[26,474,476],{"href":357,"rel":475},[30],"competitor Page workflow"," before writing a brief.",[46,479,481],{"id":480},"a-weekly-routine-for-finding-winning-ad-candidates","A weekly routine for finding winning ad candidates",[14,483,484,485,488],{},"On the same day each week, review the latest ",[18,486,487],{},"completed"," Top Ads week with a fixed set of filters. Save a small number of New and Rising candidates and check Trending when that chart is available. Then revisit a named competitor watchlist in Meta Ad Library using the same country and active-status settings. Log what is newly observed, what remains visible, and what has changed in the creative or offer. Absence from a filtered view alone is not proof an advertiser stopped a campaign.",[14,490,491],{},"Choose one or two mechanisms to test, not dozens of screenshots to save. Next week, compare the new observations with the same scope and review the results of your own tests. That is how ad research becomes a decision process rather than an inspiration folder.",[46,493,495],{"id":494},"faq-finding-winning-ads","FAQ: finding winning ads",[184,497,499],{"id":498},"can-i-identify-a-winning-ad-from-meta-ad-library-alone","Can I identify a winning ad from Meta Ad Library alone?",[14,501,502,503,507],{},"No. The library can show the creative, advertiser, status, and other visible details, but it does not reveal that advertiser's conversions, revenue, or ROAS. Use it to find candidate mechanisms and check them against your own audience. For a Page-first method, read ",[26,504,506],{"href":357,"rel":505},[30],"how to find competitors' Facebook ads",".",[184,509,511],{"id":510},"should-i-start-with-new-rising-or-trending-ads","Should I start with New, Rising, or Trending Ads?",[14,513,514,515,518,519,522,523,526],{},"Choose by question. ",[18,516,517],{},"New"," helps find newly observed executions. ",[18,520,521],{},"Rising"," highlights growth in the chart's weekly popularity measure. ",[18,524,525],{},"Trending"," shows high weekly popularity in its selected view. Keep ranks and metrics separate. A rising ad is not automatically a new ad, and none of the boards proves profit.",[184,528,530],{"id":529},"does-a-long-running-or-high-spend-ad-mean-it-works","Does a long-running or high-spend ad mean it works?",[14,532,533,534,538],{},"It is a reason to inspect the creative and offer, not proof of efficiency. A long run can have many explanations, and a spend figure shown by a third-party extension is an estimate. See the ",[26,535,537],{"href":363,"rel":536},[30],"Ad Spend interpretation guide"," before using it in a competitor brief.",[184,540,542],{"id":541},"how-many-ads-should-a-media-buyer-save","How many ads should a media buyer save?",[14,544,545],{},"Save only enough to answer the defined question. A short set with source links, dates, comparable filters, hook notes, and a proposed test is more useful than an unlabelled swipe file. If your question changes, create a new shortlist rather than mixing incompatible markets and chart weeks.",[184,547,549],{"id":548},"how-can-i-use-an-ad-idea-without-copying-it","How can I use an ad idea without copying it?",[14,551,552,553,557],{},"Describe the mechanism in plain language—for example, “show the decision before the logo”—then make new footage, copy, proof, and a landing-page handoff that are true for your product. Measure that original execution against a control. ",[26,554,556],{"href":555},"/ad-spy","Denote Ad Spy"," can be a starting point for further creative research, but your test data decides the outcome.",[14,559,560,561,564,565,569,570,573],{},"Start with ",[26,562,31],{"href":28,"rel":563},[30]," to find candidates, then use the ",[26,566,568],{"href":35,"rel":567},[30],"Denote extension in Meta Ad Library"," to inspect the competitor context. A candidate becomes a winning ad for ",[18,571,572],{},"your"," team only after your own experiment supports it.",{"title":575,"searchDepth":576,"depth":576,"links":577},"",2,[578,579,583,584,585,586,587,588,589],{"id":48,"depth":576,"text":49},{"id":96,"depth":576,"text":97,"children":580},[581],{"id":186,"depth":582,"text":187},3,{"id":212,"depth":576,"text":213},{"id":235,"depth":576,"text":236},{"id":271,"depth":576,"text":272},{"id":369,"depth":576,"text":370},{"id":444,"depth":576,"text":445},{"id":480,"depth":576,"text":481},{"id":494,"depth":576,"text":495,"children":590},[591,592,593,594,595],{"id":498,"depth":582,"text":499},{"id":510,"depth":582,"text":511},{"id":529,"depth":582,"text":530},{"id":541,"depth":582,"text":542},{"id":548,"depth":582,"text":549},"2026-10-08T14:00:00+08:00","Learn how to find winning ad candidates with Denote Top Ads and Meta Ad Library. Compare new and rising creatives, inspect competitor signals, and write a test brief.","A practical way to move from ad discovery to a testable creative hypothesis without confusing popularity or estimated spend with proven returns.",false,"md","how to find winning ads,find winning ads,winning ad research,ad creative research,how to identify winning ad creatives",{"toc":603},true,"/blog/how-to-find-winning-ads-research-workflow",11,{"title":5,"description":597},"blog/how-to-find-winning-ads-research-workflow",null,"https://cdn.denote.net/denote/static/source/2026/how-to-find-winning-ads-research-workflow.png",2133,"QSFaSq5nDV87qRXu5N2MhuDM-VgeSFiNDPINv5mI0iQ",[613,1212,1634,2060,2426],{"id":614,"title":615,"author_avatar":6,"author_brief":7,"author_job":8,"author_name":9,"body":616,"date":1201,"description":1202,"digest":1203,"draft":599,"extension":600,"featured":599,"keywords":1204,"meta":1205,"navigation":603,"path":1206,"read_minutes":605,"seo":1207,"stem":1208,"tags":608,"thumbnail":1209,"words":1210,"__hash__":1211},"blog/blog/mobile-game-ads-new-rising-creatives.md","Mobile Game Ads to Study This Week: New and Rising Creative Hooks",{"type":11,"value":617,"toc":1180},[618,633,646,648,678,684,689,693,715,732,736,811,823,829,834,838,875,882,888,893,899,904,908,918,925,929,938,944,949,952,956,961,968,972,977,983,988,997,1001,1007,1068,1075,1079,1088,1092,1095,1108,1112,1116,1119,1123,1130,1134,1137,1141,1148,1152,1166],[14,619,620,621,624,625,628,629,632],{},"Mobile game ads are easier to learn from when you separate ",[18,622,623],{},"what the creative shows"," from ",[18,626,627],{},"what a chart measures",". In Denote's completed ",[18,630,631],{},"September 28–October 4, 2026"," Game charts, we opened four ads with different opening approaches: a world reveal, character customization, challenge copy, and a relatable task scene. Each is a candidate for creative research, not evidence of profitable acquisition.",[14,634,635,636,640,641,645],{},"The examples below come from ",[26,637,62],{"href":638,"rel":639},"https://denote.net/workspace/new-ads?category=game&tag=all&platform=all&period=20260928&os=all&country=all&language=all&percentile=all&format=all&explore=all",[30]," and ",[26,642,66],{"href":643,"rel":644},"https://denote.net/workspace/rising-ads?category=game&tag=all&platform=all&period=20260928&os=all&country=all&language=all&percentile=all&format=all&explore=all",[30],", checked October 8, 2026. The lists use different ranking measures, so their ranks and scores are reported in separate tables.",[46,647,49],{"id":48},[51,649,650,656,662,668,675],{},[54,651,652,655],{},[18,653,654],{},"PUBG MOBILE"," used an environment-led opening tied to an ocean-adventure message. Test whether a real event-world reveal beats an action-first opening for your own game.",[54,657,658,661],{},[18,659,660],{},"Honor of Kings"," showed a customization frame and “Custom Your Flowborn” copy. Test whether player identity is a stronger first promise than a broad hero montage.",[54,663,664,667],{},[18,665,666],{},"Block Blast!"," paired “Can you beat the final move?” copy with a first frame that did not yet show the puzzle. Check the complete handoff before borrowing a challenge hook.",[54,669,670,671,674],{},"A ",[18,672,673],{},"Gardenscapes"," Rising ad opened on a grocery-style task. Its chart growth is a reason to inspect the ad, not proof that this scene drove installs.",[54,676,677],{},"Run any adapted hook with your own assets and measure the result against a control. Do not infer ROAS from the charts.",[14,679,680],{},[84,681],{"alt":682,"src":683},"Illustrated map of four observed mobile game ad hook types: world reveal, customization, challenge, and everyday task","https://cdn.denote.net/denote/static/source/2026/mobile-game-creative-hooks-20260928.svg",[14,685,686],{},[91,687,688],{},"Illustration: four opening mechanisms to inspect, not a ranking of campaign performance.",[46,690,692],{"id":691},"how-we-selected-these-mobile-game-ads","How we selected these mobile game ads",[14,694,695,696,699,700,702,703,706,707,710,711,714],{},"We used the ",[18,697,698],{},"Game"," category and the same completed week, ",[18,701,631],{},", in both boards. The visible settings were ",[18,704,705],{},"All"," tags, platforms, countries, languages, and operating systems; ",[18,708,709],{},"Image & Video"," formats; and ",[18,712,713],{},"Remove Re-ads"," off. We screened the first 12 visible rows in each chart, then opened four previews because they illustrated distinct creative mechanisms. This is an editorial selection from visible rows, not the top four ads across the market or an exhaustive sample.",[14,716,717,718,721,722,724,725,727,728,731],{},"The figures below are the ",[18,719,720],{},"rounded values displayed by the Denote Workspace interface"," when checked on October 8. We did not combine chart ranks, add values across weeks, or use Denote's estimated “ads found” totals as a market denominator. In ",[18,723,62],{},", “new” means newly observed by this chart, not a verified first-ever launch on every platform. In ",[18,726,66],{},", the increment and rate are changes in the chart's weekly creative popularity score, not spend or installs. ",[26,729,31],{"href":28,"rel":730},[30]," is the starting point for repeating this review with your own filters and access level.",[184,733,735],{"id":734},"new-ads-three-different-ways-to-open-a-video","New Ads: three different ways to open a video",[113,737,738,758],{},[116,739,740],{},[119,741,742,745,748,751,755],{},[122,743,744],{},"Source rank",[122,746,747],{},"Game / company shown",[122,749,750],{},"Opened preview",[122,752,754],{"align":753},"right","Weekly Creative Score Total",[122,756,757],{},"Opening observation",[132,759,760,777,794],{},[119,761,762,765,768,771,774],{},[137,763,764],{},"1",[137,766,767],{},"PUBG MOBILE / Level Infinite",[137,769,770],{},"TikTok video, 18s",[137,772,773],{"align":753},"103K",[137,775,776],{},"Ocean-themed world imagery and Turkish copy about an adventure mode",[119,778,779,782,785,788,791],{},[137,780,781],{},"2",[137,783,784],{},"Honor of Kings / Level Infinite",[137,786,787],{},"TikTok video, 32s",[137,789,790],{"align":753},"79.4K",[137,792,793],{},"Character customization frame and “Custom Your Flowborn” text",[119,795,796,799,802,805,808],{},[137,797,798],{},"10",[137,800,801],{},"Block Blast! / HungryStudio",[137,803,804],{},"TikTok video, 59s",[137,806,807],{"align":753},"43.3K",[137,809,810],{},"“Can you beat the final move?” copy; the captured opening frame shows a character and reward-style number",[14,812,813,814,818,819,822],{},"Source: ",[26,815,817],{"href":638,"rel":816},[30],"Denote New Ads → Game, September 28–October 4",". The score is a ",[18,820,821],{},"weekly popularity score",". It is not impressions, conversions, or revenue. The previews establish what we could see in the opened ads; they do not reveal targeting or the full campaign plan.",[14,824,825],{},[84,826],{"alt":827,"src":828},"Denote New Ads Game chart for September 28 to October 4 with PUBG MOBILE and Honor of Kings ranked first and second","https://cdn.denote.net/denote/static/source/2026/new-ads-game-week-20260928.jpg",[14,830,831],{},[91,832,833],{},"Product screenshot: New Ads → Game, September 28–October 4, 2026, captured October 9. Ranks and Weekly Creative Score Total belong to this selected chart and filter set.",[184,835,837],{"id":836},"rising-ads-one-task-scene-example","Rising Ads: one task-scene example",[113,839,840,856],{},[116,841,842],{},[119,843,844,846,848,850,853],{},[122,845,744],{},[122,847,747],{},[122,849,750],{},[122,851,852],{"align":753},"Weekly Creative Score Increment",[122,854,855],{"align":753},"Weekly Creative Score Growth Rate",[132,857,858],{},[119,859,860,863,866,869,872],{},[137,861,862],{},"8",[137,864,865],{},"Gardenscapes / Playrix",[137,867,868],{},"Instagram video, 59s",[137,870,871],{"align":753},"104.7K",[137,873,874],{"align":753},"+252%",[14,876,813,877,881],{},[26,878,880],{"href":643,"rel":879},[30],"Denote Rising Ads → Game, September 28–October 4",". The preview showed a grocery-style checkout scene with the line “Time for a break!” The displayed percentage is relative to the chart's comparison period; we do not know the campaign's spend, audience, or install results from it.",[14,883,884],{},[84,885],{"alt":886,"src":887},"Denote Rising Ads Game chart showing Gardenscapes at rank eight with a 104.7K increment and 252 percent growth rate","https://cdn.denote.net/denote/static/source/2026/rising-ads-gardenscapes-rank-20260928.jpg",[14,889,890],{},[91,891,892],{},"Product screenshot: Rising Ads → Game for September 28–October 4, captured October 9. The Gardenscapes row shows a 104.7K Weekly Creative Score Increment and +252% score growth rate; neither measures installs or revenue.",[14,894,895],{},[84,896],{"alt":897,"src":898},"Illustration explaining the different weekly measures in Denote New Ads and Rising Ads","https://cdn.denote.net/denote/static/source/2026/mobile-game-new-vs-rising.svg",[14,900,901],{},[91,902,903],{},"Illustration: New and Rising ranks belong to separate charts; neither is a return-on-ad-spend measure.",[46,905,907],{"id":906},"creative-lesson-1-show-a-world-the-player-can-actually-enter","Creative lesson 1: Show a world the player can actually enter",[14,909,910,911,913,914,917],{},"The opened ",[18,912,654],{}," preview begins with a large waterside environment and a statue-like structure. Its Turkish text refers to an ocean-adventure mode. The opening spends its first visible moment on a ",[91,915,916],{},"place"," rather than immediately showing a gunfight. That is a recognizable way to introduce an event or game world to people who may already know the core gameplay.",[14,919,920,921,924],{},"For a UA team, the transferable test is an ",[18,922,923],{},"event-world reveal versus an action-first opening",". Use an environment that really exists in your game, keep the event name and audience language accurate, and compare the resulting creative against your current control. The 103K chart score explains why this ad appeared in the selected New list; it does not tell us whether the world reveal caused the score or drove installs.",[46,926,928],{"id":927},"creative-lesson-2-make-customization-the-first-promise","Creative lesson 2: Make customization the first promise",[14,930,167,931,933,934,937],{},[18,932,660],{}," preview shows a character inside a customization-oriented frame, while the visible copy says “Custom Your Flowborn.” The ad opens with a player-identity cue rather than a generic list of characters. This makes it useful for a team deciding whether to lead with ",[91,935,936],{},"who the player can become"," instead of only what the game contains.",[14,939,940],{},[84,941],{"alt":942,"src":943},"Honor of Kings ad preview in Denote New Ads with a character customization frame and Custom Your Flowborn copy","https://cdn.denote.net/denote/static/source/2026/new-ads-honor-of-kings-20260928.jpg",[14,945,946],{},[91,947,948],{},"Product screenshot: the opened Honor of Kings creative in Denote New Ads, captured October 9, 2026. The visible frame supports the hook analysis; it does not show campaign results.",[14,950,951],{},"Test that question only if customization is real and central to your product. Show a genuine choice, the immediate visual result, and then the action the viewer can take in game. The source row's 79.4K weekly score does not disclose the video's completion rate or how many people installed the game.",[46,953,955],{"id":954},"creative-lesson-3-check-the-gap-between-challenge-copy-and-the-first-frame","Creative lesson 3: Check the gap between challenge copy and the first frame",[14,957,167,958,960],{},[18,959,666],{}," ad copy asks, “Can you beat the final move?”—a clear invitation to solve a puzzle. In the frame we captured when opening the preview, the visual instead showed a stylized character and a large “5000” reward-style number. The puzzle may appear later in the 59-second video; the first visible frame alone cannot establish the full sequence.",[14,962,963,964,967],{},"That gap is the useful research question. Would a puzzle game perform better if the ",[91,965,966],{},"actual decision"," appeared immediately alongside the challenge copy? Create an original ad that shows a real move from your game in the opening seconds, then test it against a version that builds curiosity first. Judge both with your own click, install, and player-quality data. Do not conclude that either approach won from the New Ads rank.",[46,969,971],{"id":970},"creative-lesson-4-use-an-everyday-task-carefully","Creative lesson 4: Use an everyday task carefully",[14,973,910,974,976],{},[18,975,673],{}," Rising preview showed a busy grocery-style checkout scene and the text “Time for a break!” The scene uses an everyday task and visual tension to invite attention before a viewer understands the broader game. That is a different mechanism from a direct match-3 board reveal.",[14,978,979],{},[84,980],{"alt":981,"src":982},"Gardenscapes creative preview in Denote Rising Ads showing a checkout scene and Time for a break copy","https://cdn.denote.net/denote/static/source/2026/rising-ads-gardenscapes-creative-20260928.jpg",[14,984,985],{},[91,986,987],{},"Product screenshot: the opened Gardenscapes creative in Denote Rising Ads, captured October 9, 2026. This frame shows the observed scene, not the ad's effect on installs.",[14,989,990,991,993,994,996],{},"The test question is whether a familiar task helps your audience understand the problem faster than an immediate gameplay view. If you use this structure, make sure the creative's promise matches an experience people can actually have in your game. The ",[18,992,871],{}," weekly score increment and ",[18,995,874],{}," growth rate are popularity changes within the selected chart. They do not verify that the task scene was responsible for the increase.",[46,998,1000],{"id":999},"turn-the-four-hooks-into-a-mobile-game-creative-test-plan","Turn the four hooks into a mobile game creative test plan",[14,1002,1003,1004,1006],{},"Do not produce four copies of the source ads. Write one hypothesis for each ",[91,1005,219],{}," that your own game can support. A world reveal needs a real event or explorable place. A customization hook needs a genuine player choice. A challenge hook should show an actual decision the player can make. An everyday task should lead honestly into the game experience.",[113,1008,1009,1022],{},[116,1010,1011],{},[119,1012,1013,1016,1019],{},[122,1014,1015],{},"Mechanism",[122,1017,1018],{},"First-frame question",[122,1020,1021],{},"Honest test against a control",[132,1023,1024,1035,1046,1057],{},[119,1025,1026,1029,1032],{},[137,1027,1028],{},"World reveal",[137,1030,1031],{},"Can a viewer identify a real new place or event?",[137,1033,1034],{},"Environment-first opening versus current action-first opening",[119,1036,1037,1040,1043],{},[137,1038,1039],{},"Customization",[137,1041,1042],{},"Does the visual show a real player choice?",[137,1044,1045],{},"Choice-and-result opening versus general character montage",[119,1047,1048,1051,1054],{},[137,1049,1050],{},"Challenge",[137,1052,1053],{},"Is the promised puzzle visible early enough?",[137,1055,1056],{},"Real gameplay decision versus curiosity-first setup",[119,1058,1059,1062,1065],{},[137,1060,1061],{},"Everyday task",[137,1063,1064],{},"Does the scene match a genuine game loop or payoff?",[137,1066,1067],{},"Familiar task opening versus direct gameplay opening",[14,1069,1070,1071,507],{},"Choose the success metric before launch. A team optimizing for qualified installs may reach a different decision from one optimizing for retention or early payer quality. Keep the audience and store-page promise aligned with the ad, and do not use another advertiser's footage, music, character, or claims. For a broader weekly system, use the ",[26,1072,1074],{"href":265,"rel":1073},[30],"Game UA competitor-tracking workflow",[46,1076,1078],{"id":1077},"compare-mobile-game-ads-across-markets-and-weeks-carefully","Compare mobile game ads across markets and weeks carefully",[14,1080,1081,1082,1087],{},"The four examples do not share a single language, placement, or creative promise. If you compare future weeks, preserve the chart type and filters before interpreting movement. If you compare countries, write the locale beside each observation and examine whether the hook depends on local language or a region-specific event. A score difference across unlike settings is a reason to ask a better question, not a market-size estimate. The ",[26,1083,1086],{"href":1084,"rel":1085},"https://denote.net/blog/mobile-ad-intelligence-game-ua-rising-creatives",[30],"Rising Ads research guide"," goes deeper on following creative movement over time.",[46,1089,1091],{"id":1090},"what-to-test-after-reviewing-these-mobile-game-ads","What to test after reviewing these mobile game ads",[14,1093,1094],{},"Pick one mechanism that matches your game: a real event setting, a real customization choice, a visible puzzle decision, or a truthful everyday task. Write the opening frames, audience, locale, and store-page promise into one brief. Test against one existing control and decide in advance whether qualified installs, cost per quality user, retention, or another first-party measure will settle the result.",[14,1096,1097,1098,1103,1104,507],{},"Repeat the review with the same chart type, week rule, and filters before comparing future results. New and Rising ranks answer different questions; keep them in separate columns of your research log. For a broader discovery-to-test process, read ",[26,1099,1102],{"href":1100,"rel":1101},"https://denote.net/blog/how-to-find-winning-ads-research-workflow",[30],"how to find winning ads",". For another completed week's creative analysis, see ",[26,1105,1107],{"href":229,"rel":1106},[30],"four mobile game marketing lessons",[46,1109,1111],{"id":1110},"faq-mobile-game-ad-creative-research","FAQ: mobile game ad creative research",[184,1113,1115],{"id":1114},"does-new-ads-mean-these-creatives-launched-for-the-first-time-that-week","Does “New Ads” mean these creatives launched for the first time that week?",[14,1117,1118],{},"No. It means the creatives were newly observed in the selected Denote chart. An advertiser may have used a related execution elsewhere earlier. Use the label to find research candidates, and keep the selected week and filters in the source note.",[184,1120,1122],{"id":1121},"what-does-a-252-rising-score-growth-rate-mean","What does a +252% Rising score growth rate mean?",[14,1124,1125,1126,1129],{},"For the Gardenscapes row in this selected week, it is the displayed growth rate of the chart's ",[18,1127,1128],{},"weekly creative popularity score"," relative to its comparison period. It is not a 252% increase in spend, installs, retention, or revenue.",[184,1131,1133],{"id":1132},"are-these-the-four-best-performing-mobile-game-ads-of-the-week","Are these the four best-performing mobile game ads of the week?",[14,1135,1136],{},"No. We screened the first 12 visible rows in each of two different charts and selected four distinct opening mechanisms for editorial analysis. New and Rising use different ranking measures. We do not have the advertisers' campaign outcomes.",[184,1138,1140],{"id":1139},"can-a-game-team-use-these-ideas-in-another-genre","Can a game team use these ideas in another genre?",[14,1142,1143,1144,1147],{},"Use the ",[91,1145,1146],{},"question",", not the surface execution. A simulation game might test a truthful task opening; a strategy game might test a real choice or world reveal. If the advertised action does not exist in your game, choose another mechanism. Your own controlled creative test must settle whether it helps your players.",[184,1149,1151],{"id":1150},"where-can-i-find-more-mobile-game-ad-examples","Where can I find more mobile game ad examples?",[14,1153,560,1154,1157,1158,640,1161,1165],{},[26,1155,31],{"href":28,"rel":1156},[30]," under a completed Game week, then compare the source creative and metric label. Our ",[26,1159,471],{"href":229,"rel":1160},[30],[26,1162,1164],{"href":1100,"rel":1163},[30],"winning-ad research workflow"," provide complementary examples and a test-brief structure.",[14,1167,1168,1169,1172,1173,1176,1177,507],{},"Explore ",[26,1170,31],{"href":28,"rel":1171},[30]," to inspect the current completed week, then turn a verified observation into an original test. A chart can tell you ",[18,1174,1175],{},"where to look","; your own campaign data tells you ",[18,1178,1179],{},"what works for your players",{"title":575,"searchDepth":576,"depth":576,"links":1181},[1182,1183,1187,1188,1189,1190,1191,1192,1193,1194],{"id":48,"depth":576,"text":49},{"id":691,"depth":576,"text":692,"children":1184},[1185,1186],{"id":734,"depth":582,"text":735},{"id":836,"depth":582,"text":837},{"id":906,"depth":576,"text":907},{"id":927,"depth":576,"text":928},{"id":954,"depth":576,"text":955},{"id":970,"depth":576,"text":971},{"id":999,"depth":576,"text":1000},{"id":1077,"depth":576,"text":1078},{"id":1090,"depth":576,"text":1091},{"id":1110,"depth":576,"text":1111,"children":1195},[1196,1197,1198,1199,1200],{"id":1114,"depth":582,"text":1115},{"id":1121,"depth":582,"text":1122},{"id":1132,"depth":582,"text":1133},{"id":1139,"depth":582,"text":1140},{"id":1150,"depth":582,"text":1151},"2026-10-08T14:15:00+08:00","Four mobile game ads from Denote's Sep 28–Oct 4, 2026 New and Rising charts show distinct hooks to inspect—and turn into honest UA tests.","Four observed mobile game creatives illustrate world reveal, customization, challenge copy, and everyday-task hooks across one completed week.","mobile game ads,mobile game ad creatives,new game ads,rising game ads,game UA creative research",{"toc":603},"/blog/mobile-game-ads-new-rising-creatives",{"title":615,"description":1202},"blog/mobile-game-ads-new-rising-creatives","https://cdn.denote.net/denote/static/source/2026/mobile-game-ads-new-rising-20260928.png",2061,"BqFbJri0pYOSLE5tMemud3ILGeYIfjcEOxM6nEQd_cY",{"id":1213,"title":1214,"author_avatar":6,"author_brief":7,"author_job":8,"author_name":9,"body":1215,"date":1622,"description":1623,"digest":1624,"draft":599,"extension":600,"featured":599,"keywords":1625,"meta":1626,"navigation":603,"path":1627,"read_minutes":1628,"seo":1629,"stem":1630,"tags":608,"thumbnail":1631,"words":1632,"__hash__":1633},"blog/blog/how-to-use-ad-spend-in-denote-extension.md","How to Estimate Competitor Ad Spend in Meta Ad Library",{"type":11,"value":1216,"toc":1606},[1217,1228,1235,1237,1275,1281,1286,1290,1308,1314,1320,1324,1405,1408,1414,1422,1426,1438,1456,1462,1467,1471,1486,1489,1496,1500,1507,1514,1518,1521,1524,1530,1534,1538,1545,1549,1557,1561,1564,1568,1571,1575,1595],[14,1218,1219,1220,1223,1224,1227],{},"To estimate competitor ad spend in Meta Ad Library, use a clearly labeled estimate as a ",[18,1221,1222],{},"screening signal",", then inspect the actual ad before drawing a conclusion. The ",[26,1225,293],{"href":35,"rel":1226},[30]," adds estimated spend, views, running-days, filter, and sort controls to the library page. It does not disclose a competitor's ad account, invoice, revenue, or ROAS.",[14,1229,1230,1231,1234],{},"This guide was substantially updated on October 8, 2026 after checking the live extension inside ",[26,1232,43],{"href":41,"rel":1233},[30],". Labels and coverage can change. The important habit is to keep the observed ad and the model's estimate separate in your research notes.",[46,1236,49],{"id":48},[51,1238,1239,1245,1250,1266,1272],{},[54,1240,1241,1242,1244],{},"Choose a country, ",[18,1243,282],{},", and the advertiser's Page in Meta Ad Library. Fix the same scope when comparing ads.",[54,1246,59,1247,1249],{},[18,1248,323],{}," or an individual ad's extension overlay to inspect available estimates.",[54,1251,1252,1253,298,1255,462,1257,1259,1260,1262,1263,1265],{},"Filter by ",[18,1254,297],{},[18,1256,301],{},[18,1258,304],{},"; sort by ",[18,1261,312],{}," or ",[18,1264,319],{}," to prioritize a review queue.",[54,1267,1268,1269,1271],{},"Record the country, observation date, estimated metric, and ",[18,1270,330],{}," setting. A missing estimate is not zero spend.",[54,1273,1274],{},"Open the shortlisted creatives and make an original test. Spend estimates alone cannot identify a winning ad.",[14,1276,1277],{},[84,1278],{"alt":1279,"src":1280},"Illustration separating estimated spend and other visible signals from private competitor outcomes","https://cdn.denote.net/denote/static/source/2026/competitor-ad-spend-boundary.svg",[14,1282,1283],{},[91,1284,1285],{},"Illustration: a spend estimate helps order a research queue; it does not reveal the advertiser's results.",[46,1287,1289],{"id":1288},"what-an-ad-spend-estimate-can-tell-you","What an ad spend estimate can tell you",[14,1291,1292,1293,1297,1298,1303,1304,1307],{},"Meta's ",[26,1294,1296],{"href":41,"rel":1295},[30],"Ad Library"," is a public way to search ads by advertiser or keyword. Its ",[26,1299,1302],{"href":1300,"rel":1301},"https://www.facebook.com/ads/library/report/",[30],"Ad Library Report"," publishes spending information for ads about social issues, elections, or politics; that is a specific transparency product, not a complete ledger of every ordinary competitor campaign. Denote's extension adds its own ",[18,1305,1306],{},"estimated"," spend view to the ordinary research workflow. Do not label that model output “Meta verified spend.”",[14,1309,1310,1311,1313],{},"An estimate is useful for sorting a large set of visible ads into a smaller group worth opening. It may help you ask why one creative appears to have more distribution than another. It cannot tell you whether the spend was efficient, whether the same audience saw the ad, or whether the advertiser made sales. The extension's ",[18,1312,330],{}," control is another reason to record the assumptions visible when you make a comparison. A comparison made under one CPM setting should not be mixed with another without noting the change.",[14,1315,1316,1317,1319],{},"Coverage also matters. On the page checked for this article, the extension offered ",[18,1318,326],{},". Some ads may lack the inputs or supported regional coverage needed for an estimate. Treat a blank, unavailable, or unsupported value as missing data—not evidence of no delivery or a $0 budget.",[46,1321,1323],{"id":1322},"how-to-estimate-competitor-ad-spend-with-denote","How to estimate competitor ad spend with Denote",[1325,1326,1327,1343,1362,1381,1399],"ol",{},[54,1328,1329,1332,1333,1336,1337,1339,1340,1342],{},[18,1330,1331],{},"Start in the source library."," Open ",[26,1334,43],{"href":41,"rel":1335},[30],", select the target country and ",[18,1338,282],{},", and search a verified advertiser Page. Set ",[18,1341,286],{}," if you want to inspect what is currently listed. A broad keyword search can be useful for discovery, but it mixes advertisers; use a Page search for a clean competitor review.",[54,1344,1345,1348,1349,1352,1353,1355,1356,1358,1359,1361],{},[18,1346,1347],{},"Turn on the estimate view."," With the ",[26,1350,293],{"href":35,"rel":1351},[30]," installed, use ",[18,1354,323],{}," or inspect the spend and views shown on an individual ad. Sign in if the feature asks you to. Note the ",[18,1357,330],{}," setting and whether ",[18,1360,326],{}," is on.",[54,1363,1364,1367,1368,298,1370,298,1372,305,1374,1376,1377,1380],{},[18,1365,1366],{},"Filter for the question."," The extension filter menu checked on October 8 showed ",[18,1369,297],{},[18,1371,301],{},[18,1373,304],{},[18,1375,308],{},". For example, a running-days threshold can narrow the queue to ads that have been observed longer; a Total Spend threshold can narrow it to ads with larger ",[91,1378,1379],{},"estimates",". Apply one or two conditions at a time so you know which choice changed the list.",[54,1382,1383,1386,1387,298,1390,298,1392,298,1394,305,1396,1398],{},[18,1384,1385],{},"Sort and open the candidates."," The sort menu offered ",[18,1388,1389],{},"Date",[18,1391,312],{},[18,1393,304],{},[18,1395,301],{},[18,1397,319],{},". Sorting by Daily spend is useful for a recent-activity review; Total spend may favor older ads simply because they have had more time to accumulate an estimate. Open the ad card and inspect its Library ID, start date, creative, copy, and destination.",[54,1400,1401,1404],{},[18,1402,1403],{},"Write down the limitation."," Record the estimate as “Denote estimated Total Spend” or “Denote estimated Daily spend,” along with the country, date, CPM setting, and selected filters. Do not turn it into a statement that the advertiser spent that exact amount.",[14,1406,1407],{},"This is a prioritization routine, not a formula for another company's ROAS. If your team needs an exact spend or return figure, it would need access to the advertiser's own billing, campaign, and revenue data.",[14,1409,1410],{},[84,1411],{"alt":1412,"src":1413},"Denote extension in Meta Ad Library showing modeled views, estimated total spend, estimated daily spend, running days, and Custom CPM","https://cdn.denote.net/denote/static/source/2026/denote-extension-estimated-spend-example.jpg",[14,1415,1416],{},[91,1417,1418,1419,1421],{},"Product screenshot: Denote estimates on a Netherlands ",[344,1420,346],{}," keyword search, captured October 9, 2026, with Only EU ads selected and Custom CPM set to $10. The displayed views, total spend, and daily spend are modeled values, not Meta billing records. The cards come from a keyword search, so they are not a same-Page competitor comparison.",[46,1423,1425],{"id":1424},"choose-a-comparison-question-before-setting-a-spend-threshold","Choose a comparison question before setting a spend threshold",[14,1427,1428,1429,1431,1432,1434,1435,1437],{},"A threshold is useful only when it narrows a defined question. To find longer-observed creatives, start with ",[18,1430,304],{}," and then inspect the actual card start date. To review ads with a larger modeled cumulative signal, filter ",[18,1433,297],{}," within the same Page and market. To investigate recent modeled activity, sort by ",[18,1436,319],{}," and open the ad before making any interpretation. These controls help decide where an analyst spends attention; they are not performance rankings.",[14,1439,1440,1441,1444,1445,1450,1451,1455],{},"For an agency report, save the exact label shown in the interface, not a shortened “spend” column. The client should be able to tell ",[18,1442,1443],{},"Denote estimated Total Spend"," from a verified figure in their own Ads Manager. Our ",[26,1446,1449],{"href":1447,"rel":1448},"https://denote.net/blog/how-to-use-denote-extension-in-facebook-ad-library",[30],"Denote extension guide"," covers the broader in-library workflow, and the ",[26,1452,1454],{"href":357,"rel":1453},[30],"competitor Page guide"," explains how to keep the source scope stable.",[14,1457,1458],{},[84,1459],{"alt":1460,"src":1461},"Illustration of four settings to hold constant when comparing estimated competitor ad spend","https://cdn.denote.net/denote/static/source/2026/competitor-ad-spend-comparison.svg",[14,1463,1464],{},[91,1465,1466],{},"Illustration: Page set, market, status and date, and Custom CPM are comparison context—not outcome metrics.",[46,1468,1470],{"id":1469},"read-total-spend-and-daily-spend-differently","Read Total Spend and Daily spend differently",[14,1472,1473,1476,1477,1480,1481,640,1483,1485],{},[18,1474,1475],{},"Estimated Total Spend"," is a cumulative-looking signal in the extension interface. An older ad can rank highly by this measure without being unusually active today. ",[18,1478,1479],{},"Estimated Daily spend"," helps you look for a higher recent rate, but it remains an estimate and may be sensitive to the model's inputs and coverage. ",[18,1482,301],{},[18,1484,304],{}," add context; neither tells you the ad's conversion rate.",[14,1487,1488],{},"A useful comparison keeps the country, ad status, source date, and Custom CPM setting fixed. Compare ads from the same advertiser or a tightly defined peer set, then inspect the creative differences. Avoid a spreadsheet that ranks a Dutch ad observed this week against a US ad recorded months ago as though the two estimates were measured on the same basis.",[14,1490,1491,1492,1495],{},"The strongest signal may be a ",[91,1493,1494],{},"combination"," worth investigating: a long-observed creative, a meaningful estimated spend, a clear offer, and several related variants. Even that combination is a research lead. It does not establish the advertiser's profit or prove the creative is safe to copy.",[46,1497,1499],{"id":1498},"a-useful-estimated-spend-research-note","A useful estimated-spend research note",[14,1501,1502,1503,1506],{},"For each shortlisted ad, keep one concise note: ",[18,1504,1505],{},"Page and Library ID; country and status; observation date; estimated metric and value as displayed; Custom CPM setting; visible creative mechanism; question for your team",". If the estimate is blank, write “unavailable” and continue with the creative review. A missing value should never be converted to zero or silently removed from the comparison set.",[14,1508,1509,1510,507],{},"The interpretation column can say, “This long-observed demonstration is worth opening to study its objection-handling.” It should not say, “The competitor is profitably scaling this creative.” If your team later tests the underlying idea, attach your own results in a separate column. That separation keeps third-party intelligence useful without overstating its precision. For a wider creative-discovery process, see ",[26,1511,1513],{"href":1100,"rel":1512},[30],"how to find winning ad candidates",[46,1515,1517],{"id":1516},"turn-the-estimate-into-a-creative-decision","Turn the estimate into a creative decision",[14,1519,1520],{},"After sorting, select two or three ads and describe their mechanism. What does the first scene show? Which objection or desire does the copy address? Is the offer visible before the call to action? Does the landing page continue the same promise? Put the answer beside the estimate so the number does not become the entire story.",[14,1522,1523],{},"Then write a test brief using your own brand and assets: “If we demonstrate the product's result before explaining its features, will qualified click-through improve against our current control?” Choose your measurement before launch. Your campaign data—not the competitor estimate—will tell you whether that idea works for your audience.",[14,1525,1526,1527,507],{},"For the full Page-search and weekly change-log process, read ",[26,1528,506],{"href":357,"rel":1529},[30],[46,1531,1533],{"id":1532},"faq-competitor-facebook-ad-spend-estimates","FAQ: competitor Facebook ad spend estimates",[184,1535,1537],{"id":1536},"can-meta-ad-library-show-a-competitors-exact-ad-spend","Can Meta Ad Library show a competitor's exact ad spend?",[14,1539,1540,1541,1544],{},"For ordinary competitor ads, the public library is a creative and transparency source, not access to the advertiser's billing account. Meta's ",[26,1542,1302],{"href":1300,"rel":1543},[30]," has spending disclosures for ads about social issues, elections, or politics. Denote's extension provides its own estimated spend signal for research; label it accordingly.",[184,1546,1548],{"id":1547},"what-is-the-difference-between-total-spend-and-daily-spend-in-denote","What is the difference between Total Spend and Daily spend in Denote?",[14,1550,1551,1553,1554,1556],{},[18,1552,297],{}," is a cumulative-looking estimate that can favor older visible ads. ",[18,1555,319],{}," is an estimated rate useful for a different review question. Both depend on the tool's inputs and coverage. Keep the metric name and settings beside every value rather than placing the two figures in one undifferentiated “budget” column.",[184,1558,1560],{"id":1559},"why-is-an-ads-estimated-spend-unavailable","Why is an ad's estimated spend unavailable?",[14,1562,1563],{},"The tool may lack the inputs or coverage needed for that ad or region, or the feature may require access in your account. The blank is missing data, not a $0 campaign. Review the creative and source card separately, and avoid forcing the unavailable estimate into a ranked list.",[184,1565,1567],{"id":1566},"does-high-estimated-spend-mean-the-creative-is-profitable","Does high estimated spend mean the creative is profitable?",[14,1569,1570],{},"No. Spend is a modeled distribution signal, while profit depends on conversions, costs, margins, and revenue the public card does not provide. Use a high estimate to decide which ad to inspect, then create an original test measured in your own account.",[184,1572,1574],{"id":1573},"which-filter-should-i-use-to-find-ads-worth-inspecting","Which filter should I use to find ads worth inspecting?",[14,1576,1577,1578,1580,1581,1583,1584,1586,1587,1589,1590,1594],{},"Start with the research question. ",[18,1579,304],{}," helps surface longer-observed ads, ",[18,1582,301],{}," helps organize visible reach signals, and ",[18,1585,297],{}," screens modeled cumulative spend. You can then sort by ",[18,1588,319],{}," if recent modeled activity matters. Keep Page, country, status, date, and Custom CPM comparable. The ",[26,1591,1593],{"href":1592},"/ad-spend","Denote Ad Spend page"," is a product entry point for this workflow.",[14,1596,1597,1598,1601,1602,1605],{},"Open the ",[26,1599,568],{"href":35,"rel":1600},[30]," and use estimated spend to decide ",[18,1603,1604],{},"what to inspect next",". Record the estimate's scope and assumptions, then let your own test results decide what to scale.",{"title":575,"searchDepth":576,"depth":576,"links":1607},[1608,1609,1610,1611,1612,1613,1614,1615],{"id":48,"depth":576,"text":49},{"id":1288,"depth":576,"text":1289},{"id":1322,"depth":576,"text":1323},{"id":1424,"depth":576,"text":1425},{"id":1469,"depth":576,"text":1470},{"id":1498,"depth":576,"text":1499},{"id":1516,"depth":576,"text":1517},{"id":1532,"depth":576,"text":1533,"children":1616},[1617,1618,1619,1620,1621],{"id":1536,"depth":582,"text":1537},{"id":1547,"depth":582,"text":1548},{"id":1559,"depth":582,"text":1560},{"id":1566,"depth":582,"text":1567},{"id":1573,"depth":582,"text":1574},"2026-10-08T14:10:00+08:00","Use Denote's extension to screen Meta Ad Library ads by estimated spend, views, and running days. Learn what the estimate means and how to avoid false ROAS claims.","A media buyer's guide to using Denote's spend estimate as a comparison signal, with a clear boundary between modeled spend and verified campaign results.","estimate competitor ad spend,facebook ad library spend,competitor facebook ad spend,denote extension ad spend,total vs daily ad spend",{"toc":603},"/blog/how-to-use-ad-spend-in-denote-extension",9,{"title":1214,"description":1623},"blog/how-to-use-ad-spend-in-denote-extension","https://cdn.denote.net/denote/static/source/2026/estimate-competitor-ad-spend.png",1775,"4o92j9rgDw1dsey6delsHs2TTYUfe81zvv5HLB2E3Is",{"id":1635,"title":1636,"author_avatar":6,"author_brief":7,"author_job":8,"author_name":9,"body":1637,"date":2049,"description":2050,"digest":2051,"draft":599,"extension":600,"featured":599,"keywords":2052,"meta":2053,"navigation":603,"path":2054,"read_minutes":1628,"seo":2055,"stem":2056,"tags":608,"thumbnail":2057,"words":2058,"__hash__":2059},"blog/blog/how-to-find-your-competitors-ads-with-facebook-ad-library.md","How to Find Competitors' Facebook Ads in Meta Ad Library",{"type":11,"value":1638,"toc":2032},[1639,1653,1661,1663,1684,1690,1695,1699,1709,1719,1729,1735,1743,1747,1750,1761,1765,1798,1801,1862,1870,1874,1881,1884,1901,1911,1915,1922,1941,1947,1952,1956,1959,1966,1970,1974,1977,1981,1989,1993,2003,2007,2010,2014,2021],[14,1640,1641,1642,1645,1646,1648,1649,1652],{},"To find competitors' Facebook ads, start with the advertiser's real Page in ",[26,1643,43],{"href":41,"rel":1644},[30],", choose the country you care about, and set the status to ",[18,1647,286],{},". Then inspect the creative and its start date. The research becomes more useful when you record ",[91,1650,1651],{},"what changed"," and choose an original idea to test, rather than assuming a visible ad must be profitable.",[14,1654,1655,1656,1660],{},"This article was substantially updated on October 8, 2026. It uses the live Meta Ad Library and Denote extension controls checked that day. Meta describes its library as a way to search currently running ads by keyword or advertiser; its public coverage rules differ for ordinary ads, EU/UK ads, and political or issue ads. ",[26,1657,1659],{"href":41,"rel":1658},[30],"Check Meta's current Ad Library description"," before interpreting an older or missing result.",[46,1662,49],{"id":48},[51,1664,1665,1672,1675,1678,1681],{},[54,1666,1667,1668,1671],{},"Search by the competitor's ",[18,1669,1670],{},"Page",", not just a broad product keyword, and confirm the Page belongs to the advertiser.",[54,1673,1674],{},"Fix the country, ad category, and active-status settings before comparing results across weeks.",[54,1676,1677],{},"Log the Library ID, start date, format, opening hook, offer, destination, and observation date for each ad worth tracking.",[54,1679,1680],{},"Use the Denote extension's running-days, views, and estimated-spend filters to prioritize inspection. These values do not reveal the advertiser's conversions or ROAS.",[54,1682,1683],{},"Revisit the same Pages weekly, record new creatives and changed messages, and turn one observation into a test with your own assets.",[14,1685,1686],{},[84,1687],{"alt":1688,"src":1689},"Illustration of the Page-first competitor Facebook ad research workflow","https://cdn.denote.net/denote/static/source/2026/competitor-facebook-page-research.svg",[14,1691,1692],{},[91,1693,1694],{},"Illustration: keyword discovery helps find candidate Pages; a verified Page is the unit to monitor.",[46,1696,1698],{"id":1697},"find-competitors-facebook-ads-by-the-right-page","Find competitors' Facebook ads by the right Page",[14,1700,1701,1702,1705,1706,1708],{},"Open ",[26,1703,43],{"href":41,"rel":1704},[30],". Select the country or market relevant to your campaign, choose ",[18,1707,282],{},", and search the competitor's name. When Meta offers both keyword results and Page results, choose the advertiser's Page. Verify its name and destination before treating the ads as that competitor's work. Large brands may have regional Pages; a similarly named reseller or fan Page can give you the wrong evidence.",[14,1710,1711,1712,1714,1715,1718],{},"Set ",[18,1713,286],{}," if your question is “What are they showing now?” The card shows the ad's status, Library ID, and when it started running. Open ",[18,1716,1717],{},"See ad details"," to inspect the full creative, copy, call to action, platform indicators, and linked destination. A start date is a visible clue about an ad's history, not a log of every day or every country in which it was delivered.",[14,1720,1721,1722,1724,1725,1728],{},"If you do not yet know the advertisers in a category, start with a product or problem keyword. In the Netherlands ",[344,1723,346],{}," search we checked on October 8, 2026, the results mixed creators, software companies, communities, and unrelated uses of the letters “UGC.” Use a keyword search to ",[91,1726,1727],{},"discover candidate Pages",", then switch to a verified Page search for competitor monitoring. Keep the country and query in your note so someone else can reproduce what you saw.",[14,1730,1731],{},[84,1732],{"alt":1733,"src":1734},"Meta Ad Library Netherlands keyword results with the Denote extension controls visible above ad cards","https://cdn.denote.net/denote/static/source/2026/meta-ad-library-denote-search-and-controls.jpg",[14,1736,1737],{},[91,1738,1739,1740,1742],{},"Product screenshot: Netherlands ",[344,1741,346],{}," keyword results in Meta Ad Library with the Denote extension, captured October 9, 2026. These are keyword results across Pages, not a verified competitor Page view.",[184,1744,1746],{"id":1745},"when-a-brand-has-several-facebook-pages","When a brand has several Facebook Pages",[14,1748,1749],{},"A competitor may advertise through a main Page, a regional Page, or a product Page. Do not merge their results into one unexplained total. Keep a separate Page URL and country in the watchlist, then note which business or product each Page represents. If you find an ad by keyword, confirm the Page identity and landing destination before assigning it to the competitor. This is especially useful when researching resellers, franchises, or localized campaigns.",[14,1751,1752,1753,1755,1756,1760],{},"For a broader starting point, ",[26,1754,556],{"href":555}," and our ",[26,1757,359],{"href":1758,"rel":1759},"https://denote.net/blog/how-to-research-competitor-ads",[30]," cover adjacent discovery tasks. Return to the official Page view for the weekly record described here.",[46,1762,1764],{"id":1763},"make-a-shortlist-with-denote-inside-meta-ad-library","Make a shortlist with Denote inside Meta Ad Library",[14,1766,167,1767,1770,1771,298,1773,298,1775,305,1777,1779,1780,298,1782,298,1784,298,1786,305,1788,1790,1791,298,1793,305,1795,1797],{},[26,1768,37],{"href":35,"rel":1769},[30]," adds research controls to the library page. In the interface checked on October 8, its filter menu contained ",[18,1772,297],{},[18,1774,301],{},[18,1776,304],{},[18,1778,308],{},". Its sort menu included ",[18,1781,1389],{},[18,1783,312],{},[18,1785,304],{},[18,1787,301],{},[18,1789,319],{},". The page also displayed ",[18,1792,323],{},[18,1794,326],{},[18,1796,330],{},". A given ad may not have every estimate, and some controls may require access to the extension.",[14,1799,1800],{},"Start with a question, then choose the control that helps answer it:",[113,1802,1803,1816],{},[116,1804,1805],{},[119,1806,1807,1810,1813],{},[122,1808,1809],{},"Question",[122,1811,1812],{},"Useful first pass",[122,1814,1815],{},"Check before concluding",[132,1817,1818,1829,1840,1851],{},[119,1819,1820,1823,1826],{},[137,1821,1822],{},"Which creatives are newly visible?",[137,1824,1825],{},"Sort by date; compare with last week's saved IDs",[137,1827,1828],{},"Whether the Page, country, and status settings match last week",[119,1830,1831,1834,1837],{},[137,1832,1833],{},"Which ads have remained visible longer?",[137,1835,1836],{},"Filter or sort by running days",[137,1838,1839],{},"The actual card start date and whether the creative has multiple versions",[119,1841,1842,1845,1848],{},[137,1843,1844],{},"Which ads merit a spend review?",[137,1846,1847],{},"Filter estimated Total Spend, then sort by Daily spend",[137,1849,1850],{},"The estimate's coverage and Custom CPM assumption",[119,1852,1853,1856,1859],{},[137,1854,1855],{},"Which message is being repeated?",[137,1857,1858],{},"Compare ad copy, visuals, format, and landing destination",[137,1860,1861],{},"Whether the rows are distinct executions or grouped variants",[14,1863,1864,1865,1869],{},"An ad visible for a long time may be worth inspecting, but longevity alone does not prove it performed well. The same applies to a high estimated spend or many views. ",[26,1866,1868],{"href":363,"rel":1867},[30],"Our guide to Denote's Ad Spend estimate"," explains why those figures are screening signals rather than verified competitor budgets.",[46,1871,1873],{"id":1872},"record-a-competitor-ad-so-the-next-review-is-comparable","Record a competitor ad so the next review is comparable",[14,1875,1876,1877,1880],{},"Save a small watchlist of direct and adjacent competitors. For each Page, record the country, active-status setting, query or Page URL, and review date. For each shortlisted ad, record the ",[18,1878,1879],{},"Library ID",", start date, format, language, first scene, stated benefit, proof element, call to action, and destination. Add the visible Denote estimate only with its label and observation date.",[14,1882,1883],{},"Recheck the same scope the following week. Separate four events that often get blurred together:",[1325,1885,1886,1892,1895,1898],{},[54,1887,670,1888,1891],{},[18,1889,1890],{},"new Library ID"," appears under the watched Page.",[54,1893,1894],{},"An existing ad changes its visible creative, copy, or destination.",[54,1896,1897],{},"A familiar message appears in another format or market.",[54,1899,1900],{},"An ad no longer appears in your chosen filtered view.",[14,1902,1903,1904,640,1907,1910],{},"The fourth observation is the weakest: a changed filter, country, status, entitlement, or source coverage may explain it. Do not write “the competitor stopped spending” without independent evidence. Denote's ",[18,1905,1906],{},"Track Ads Daily",[18,1908,1909],{},"Save to Denote"," controls, when available to your account, can help keep the review organized; verify the saved record before relying on it for a weekly comparison.",[46,1912,1914],{"id":1913},"how-to-find-new-competitor-ads-without-losing-the-comparison","How to find new competitor ads without losing the comparison",[14,1916,1917,1918,1921],{},"Use the same Page and market settings on the next review. First compare ",[18,1919,1920],{},"Library IDs","; a newly visible ID is a candidate for a new execution in your observed scope. Then compare the visible first scene, opening copy, offer, call to action, and landing destination. A familiar message in a different format may matter more than an entirely new thumbnail, because it suggests the team is exploring the same promise in another presentation.",[14,1923,1924,1925,298,1928,298,1930,305,1933,1936,1937,1940],{},"Keep four columns separate: ",[18,1926,1927],{},"what was visible",[18,1929,1651],{},[18,1931,1932],{},"your interpretation",[18,1934,1935],{},"your next action",". That prevents a plausible interpretation such as “they are testing a lower-friction offer” from being copied into the observation column as fact. If an ad disappears, record “not visible under these filters on this date.” Meta's ",[26,1938,1296],{"href":41,"rel":1939},[30]," has different retention rules for ordinary ads and certain regulated categories, so disappearance is not a reliable budget conclusion.",[14,1942,1943],{},[84,1944],{"alt":1945,"src":1946},"Illustrative weekly competitor-ad observation worksheet with Page, market, Library ID, hook, and review date","https://cdn.denote.net/denote/static/source/2026/competitor-facebook-ad-log.svg",[14,1948,1949],{},[91,1950,1951],{},"Illustration: a reusable research log, not actual advertiser data.",[46,1953,1955],{"id":1954},"turn-competitor-observation-into-an-original-test","Turn competitor observation into an original test",[14,1957,1958],{},"The most useful note is not “Competitor X uses a video.” It is “Their active video opens by showing the product solving a specific objection before naming the brand.” That gives a creative strategist a mechanism to test. Write the hypothesis, make an original execution that is truthful for your product, select a control creative, and choose the success measure before launch.",[14,1960,1961,1962,507],{},"Do not copy a competitor's video, licensed music, creator likeness, testimonials, or claims. You can study the structure of a hook and still produce entirely new assets and copy. For mobile games, see the ",[26,1963,1965],{"href":265,"rel":1964},[30],"weekly competitor tracking method",[46,1967,1969],{"id":1968},"faq-finding-competitors-facebook-ads","FAQ: finding competitors' Facebook ads",[184,1971,1973],{"id":1972},"can-i-search-meta-ad-library-without-knowing-the-competitors-page","Can I search Meta Ad Library without knowing the competitor's Page?",[14,1975,1976],{},"Yes. Start with a keyword, category term, or brand name to discover advertisers. Then open the actual Page result and confirm its identity. A keyword result can mix unrelated advertisers; the Page view gives you a cleaner unit for ongoing competitor research.",[184,1978,1980],{"id":1979},"does-active-ads-show-every-ad-the-competitor-has-ever-run","Does “Active ads” show every ad the competitor has ever run?",[14,1982,1983,1984,1988],{},"No. The ordinary active view answers what is currently listed under your selected scope. Meta keeps additional historical coverage for certain ad categories and regions, which differs from an unrestricted archive of all ordinary ads. Check ",[26,1985,1987],{"href":41,"rel":1986},[30],"Meta's current Ad Library description"," for the applicable coverage.",[184,1990,1992],{"id":1991},"can-i-see-a-competitors-facebook-ad-budget-or-roas","Can I see a competitor's Facebook ad budget or ROAS?",[14,1994,1995,1996,1998,1999,2002],{},"You cannot read exact billing or revenue from a public ad card. Denote's extension may provide an ",[18,1997,1306],{}," spend signal for supported ads, but that is different from the advertiser's invoice. The ",[26,2000,365],{"href":363,"rel":2001},[30]," explains how to label the estimate.",[184,2004,2006],{"id":2005},"what-if-the-competitors-ads-do-not-appear","What if the competitor's ads do not appear?",[14,2008,2009],{},"Check the Page identity, country, ad category, active-status setting, and spelling before inferring anything about the campaign. A regional Page or different filter can change what appears. Log “not found under these settings” and revisit with the same scope later.",[184,2011,2013],{"id":2012},"how-often-should-i-review-competitor-ad-creatives","How often should I review competitor ad creatives?",[14,2015,2016,2017,2020],{},"A weekly cadence is practical when you need to catch new visible IDs, revised messages, and market variants while keeping the comparison reproducible. Choose a frequency your team can maintain and keep the Page, country, and status settings in the log. The ",[26,2018,1164],{"href":1100,"rel":2019},[30]," shows how to turn one observation into a test brief.",[14,2022,2023,2024,2027,2028,2031],{},"Start your next review in ",[26,2025,43],{"href":41,"rel":2026},[30],", then use the ",[26,2029,293],{"href":35,"rel":2030},[30]," to narrow the list to ads worth opening. A good competitor file tells your team what was visible, when, in which market, and what you decided to test.",{"title":575,"searchDepth":576,"depth":576,"links":2033},[2034,2035,2038,2039,2040,2041,2042],{"id":48,"depth":576,"text":49},{"id":1697,"depth":576,"text":1698,"children":2036},[2037],{"id":1745,"depth":582,"text":1746},{"id":1763,"depth":576,"text":1764},{"id":1872,"depth":576,"text":1873},{"id":1913,"depth":576,"text":1914},{"id":1954,"depth":576,"text":1955},{"id":1968,"depth":576,"text":1969,"children":2043},[2044,2045,2046,2047,2048],{"id":1972,"depth":582,"text":1973},{"id":1979,"depth":582,"text":1980},{"id":1991,"depth":582,"text":1992},{"id":2005,"depth":582,"text":2006},{"id":2012,"depth":582,"text":2013},"2026-10-08T14:05:00+08:00","Find competitors' Facebook ads by Page and country, then use Denote's filters to shortlist active creatives, track changes, and plan an original ad test.","A repeatable Page-first workflow for finding active competitor ads and turning observable creative changes into a test brief.","find competitors facebook ads,find facebook ads of competitors,competitor facebook ads,meta ad library competitor research,how to find new competitor ads",{"toc":603},"/blog/how-to-find-your-competitors-ads-with-facebook-ad-library",{"title":1636,"description":2050},"blog/how-to-find-your-competitors-ads-with-facebook-ad-library","https://cdn.denote.net/denote/static/source/2026/find-competitors-facebook-ads.png",1696,"yFmIVxq6fQVqgkyormnYQDj-3pxags8fY-3yzLX8UpE",{"id":4,"title":5,"author_avatar":6,"author_brief":7,"author_job":8,"author_name":9,"body":2061,"date":596,"description":597,"digest":598,"draft":599,"extension":600,"featured":599,"keywords":601,"meta":2424,"navigation":603,"path":604,"read_minutes":605,"seo":2425,"stem":607,"tags":608,"thumbnail":609,"words":610,"__hash__":611},{"type":11,"value":2062,"toc":2405},[2063,2067,2078,2080,2098,2102,2106,2108,2110,2112,2117,2155,2159,2163,2167,2169,2175,2179,2183,2185,2189,2191,2196,2198,2206,2217,2219,2228,2255,2259,2265,2275,2277,2279,2327,2329,2331,2333,2337,2351,2353,2357,2359,2361,2363,2368,2370,2378,2380,2385,2387,2389,2391,2395],[14,2064,16,2065,21],{},[18,2066,20],{},[14,2068,24,2069,32,2072,38,2075,44],{},[26,2070,31],{"href":28,"rel":2071},[30],[26,2073,37],{"href":35,"rel":2074},[30],[26,2076,43],{"href":41,"rel":2077},[30],[46,2079,49],{"id":48},[51,2081,2082,2084,2092,2094,2096],{},[54,2083,56],{},[54,2085,59,2086,63,2088,67,2090,71],{},[18,2087,62],{},[18,2089,66],{},[18,2091,70],{},[54,2093,74],{},[54,2095,77],{},[54,2097,80],{},[14,2099,2100],{},[84,2101],{"alt":86,"src":87},[14,2103,2104],{},[91,2105,93],{},[46,2107,97],{"id":96},[14,2109,100],{},[14,2111,103],{},[14,2113,106,2114,111],{},[26,2115,110],{"href":28,"rel":2116},[30],[113,2118,2119,2129],{},[116,2120,2121],{},[119,2122,2123,2125,2127],{},[122,2124,124],{},[122,2126,127],{},[122,2128,130],{},[132,2130,2131,2139,2147],{},[119,2132,2133,2135,2137],{},[137,2134,62],{},[137,2136,141],{},[137,2138,144],{},[119,2140,2141,2143,2145],{},[137,2142,66],{},[137,2144,151],{},[137,2146,154],{},[119,2148,2149,2151,2153],{},[137,2150,70],{},[137,2152,161],{},[137,2154,164],{},[14,2156,167,2157,171],{},[18,2158,170],{},[14,2160,2161],{},[84,2162],{"alt":176,"src":177},[14,2164,2165],{},[91,2166,182],{},[184,2168,187],{"id":186},[14,2170,190,2171,194,2173,198],{},[18,2172,193],{},[91,2174,197],{},[14,2176,2177],{},[84,2178],{"alt":203,"src":204},[14,2180,2181],{},[91,2182,209],{},[46,2184,213],{"id":212},[14,2186,216,2187,220],{},[91,2188,219],{},[14,2190,223],{},[14,2192,226,2193,232],{},[26,2194,231],{"href":229,"rel":2195},[30],[46,2197,236],{"id":235},[14,2199,239,2200,243,2202,247,2204,251],{},[18,2201,242],{},[18,2203,246],{},[18,2205,250],{},[14,2207,254,2208,258,2211,262,2214,268],{},[26,2209,31],{"href":28,"rel":2210},[30],[26,2212,43],{"href":41,"rel":2213},[30],[26,2215,267],{"href":265,"rel":2216},[30],[46,2218,272],{"id":271},[14,2220,275,2221,279,2224,283,2226,287],{},[26,2222,43],{"href":41,"rel":2223},[30],[18,2225,282],{},[18,2227,286],{},[14,2229,167,2230,294,2233,298,2235,298,2237,305,2239,309,2241,298,2243,298,2245,305,2247,320,2249,298,2251,327,2253,331],{},[26,2231,293],{"href":35,"rel":2232},[30],[18,2234,297],{},[18,2236,301],{},[18,2238,304],{},[18,2240,308],{},[18,2242,312],{},[18,2244,304],{},[18,2246,301],{},[18,2248,319],{},[18,2250,323],{},[18,2252,326],{},[18,2254,330],{},[14,2256,2257],{},[84,2258],{"alt":336,"src":337},[14,2260,2261],{},[91,2262,342,2263,347],{},[344,2264,346],{},[14,2266,350,2267,354,2269,360,2272,366],{},[91,2268,353],{},[26,2270,359],{"href":357,"rel":2271},[30],[26,2273,365],{"href":363,"rel":2274},[30],[46,2276,370],{"id":369},[14,2278,373],{},[113,2280,2281,2289],{},[116,2282,2283],{},[119,2284,2285,2287],{},[122,2286,382],{},[122,2288,385],{},[132,2290,2291,2297,2303,2309,2315,2321],{},[119,2292,2293,2295],{},[137,2294,392],{},[137,2296,395],{},[119,2298,2299,2301],{},[137,2300,400],{},[137,2302,403],{},[119,2304,2305,2307],{},[137,2306,408],{},[137,2308,411],{},[119,2310,2311,2313],{},[137,2312,416],{},[137,2314,419],{},[119,2316,2317,2319],{},[137,2318,424],{},[137,2320,427],{},[119,2322,2323,2325],{},[137,2324,432],{},[137,2326,435],{},[14,2328,438],{},[14,2330,441],{},[46,2332,445],{"id":444},[14,2334,448,2335,452],{},[91,2336,451],{},[14,2338,455,2339,298,2341,462,2343,466,2345,472,2348,477],{},[18,2340,458],{},[18,2342,461],{},[18,2344,465],{},[26,2346,471],{"href":469,"rel":2347},[30],[26,2349,476],{"href":357,"rel":2350},[30],[46,2352,481],{"id":480},[14,2354,484,2355,488],{},[18,2356,487],{},[14,2358,491],{},[46,2360,495],{"id":494},[184,2362,499],{"id":498},[14,2364,502,2365,507],{},[26,2366,506],{"href":357,"rel":2367},[30],[184,2369,511],{"id":510},[14,2371,514,2372,518,2374,522,2376,526],{},[18,2373,517],{},[18,2375,521],{},[18,2377,525],{},[184,2379,530],{"id":529},[14,2381,533,2382,538],{},[26,2383,537],{"href":363,"rel":2384},[30],[184,2386,542],{"id":541},[14,2388,545],{},[184,2390,549],{"id":548},[14,2392,552,2393,557],{},[26,2394,556],{"href":555},[14,2396,560,2397,564,2400,569,2403,573],{},[26,2398,31],{"href":28,"rel":2399},[30],[26,2401,568],{"href":35,"rel":2402},[30],[18,2404,572],{},{"title":575,"searchDepth":576,"depth":576,"links":2406},[2407,2408,2411,2412,2413,2414,2415,2416,2417],{"id":48,"depth":576,"text":49},{"id":96,"depth":576,"text":97,"children":2409},[2410],{"id":186,"depth":582,"text":187},{"id":212,"depth":576,"text":213},{"id":235,"depth":576,"text":236},{"id":271,"depth":576,"text":272},{"id":369,"depth":576,"text":370},{"id":444,"depth":576,"text":445},{"id":480,"depth":576,"text":481},{"id":494,"depth":576,"text":495,"children":2418},[2419,2420,2421,2422,2423],{"id":498,"depth":582,"text":499},{"id":510,"depth":582,"text":511},{"id":529,"depth":582,"text":530},{"id":541,"depth":582,"text":542},{"id":548,"depth":582,"text":549},{"toc":603},{"title":5,"description":597},{"id":2427,"title":2428,"author_avatar":6,"author_brief":7,"author_job":8,"author_name":9,"body":2429,"date":2815,"description":2816,"digest":2817,"draft":599,"extension":600,"featured":599,"keywords":2818,"meta":2819,"navigation":603,"path":2820,"read_minutes":2821,"seo":2822,"stem":2823,"tags":608,"thumbnail":2824,"words":2825,"__hash__":2826},"blog/blog/competitor-ad-tracking-mobile-games-weekly-workflow.md","Competitor Ad Tracking for Mobile Games: Weekly Workflow",{"type":11,"value":2430,"toc":2800},[2431,2438,2450,2452,2481,2487,2492,2496,2499,2510,2513,2517,2526,2532,2537,2543,2546,2550,2553,2600,2603,2606,2610,2613,2665,2668,2671,2675,2678,2712,2715,2719,2722,2728,2734,2740,2746,2752,2756,2762,2775,2779,2783,2786,2790,2793,2797],[14,2432,2433,2434,2437],{},"Competitor ad tracking is useful to a mobile game UA team when it produces a weekly change log: ",[18,2435,2436],{},"which rival creatives appeared, which moved in a defined chart, where they were observed, and what deserves a test in your own game?"," A single screenshot cannot answer those questions. Compare the same scope each week, inspect the actual creative, and separate a ranking signal from campaign performance.",[14,2439,2440,2441,2444,2445,2449],{},"This workflow uses ",[26,2442,31],{"href":28,"rel":2443},[30]," to discover game and app creatives across the channels visible in its charts. It focuses on a repeatable cross-channel review, rather than another walkthrough of ",[26,2446,2448],{"href":1758,"rel":2447},[30],"how to research Facebook competitor ads",". The examples describe what a UA team can observe; they do not reveal a competitor's installs, spend, retention, or ROAS.",[46,2451,49],{"id":48},[51,2453,2454,2457,2472,2475,2478],{},[54,2455,2456],{},"Set a fixed game category, region, week, channel scope, and format before recording a competitor ad tracking baseline.",[54,2458,2459,2460,2463,2464,2467,2468,2471],{},"Review ",[18,2461,2462],{},"Weekly Rising"," for movement, ",[18,2465,2466],{},"Weekly Trending"," for high weekly popularity, and ",[18,2469,2470],{},"New Creatives"," for newly observed executions. These are different lists, so keep their ranks separate.",[54,2473,2474],{},"Log the creative itself: first scene, gameplay promise, offer, call to action, format, observed channel, landing destination, and a source link.",[54,2476,2477],{},"Compare this week's record with last week's record by creative identity. A missing ad, a new variant, and a rank change are different findings.",[54,2479,2480],{},"Turn one verified observation into one test brief, then judge it with your own UA data.",[14,2482,2483],{},[84,2484],{"alt":2485,"src":2486},"Diagram of a weekly competitor ad tracking cycle: scope, capture, compare, brief","https://cdn.denote.net/denote/static/source/2026/competitor-ad-tracking-weekly-cycle.svg",[14,2488,2489],{},[91,2490,2491],{},"Illustration: a suggested monitoring cycle, not an automated Denote feature or a live ranking.",[46,2493,2495],{"id":2494},"what-competitor-ad-tracking-can-and-cannot-reveal","What competitor ad tracking can and cannot reveal",[14,2497,2498],{},"For a game or app team, competitor ad tracking starts with visible evidence. An ad preview can show whether a rival opens with gameplay, a character, a puzzle, a creator, or a reward. A chart can show where the creative appeared in a specified weekly ranking and which channels the source associated with it. A destination can tell you whether the ad sends viewers to an app store or another page.",[14,2500,2501,2502,2505,2506,2509],{},"None of these observations proves that the rival increased budget or acquired profitable players. Denote's ",[18,2503,2504],{},"weekly creative score"," is a popularity signal within a chart. A displayed impression figure is a ",[18,2507,2508],{},"provider estimate",", not platform-verified delivery. A first-seen date is when the source observed the ad, not necessarily its first launch anywhere. Keep these distinctions next to the screenshot or metric in your log.",[14,2511,2512],{},"Use a small watchlist instead of trying to monitor every app in a genre. Include direct competitors with a similar player promise, adjacent games that target the same creative problem, and one or two reference publishers with different production styles. Mark why each title belongs on the list; otherwise the review becomes a collection of unrelated ads.",[46,2514,2516],{"id":2515},"set-a-comparable-weekly-competitor-ad-tracking-baseline","Set a comparable weekly competitor ad tracking baseline",[14,2518,2519,2520,1262,2522,2525],{},"Choose one completed week and write down the chart settings before scanning. In Denote Top Ads, select ",[18,2521,698],{},[18,2523,2524],{},"Tool"," according to the product you are studying, then record the chart, week, category tag, channel, region, language, operating system, format, and any deduplication setting you used. Record your access level and the number of visible rows reviewed. If a filter is unavailable, leave the limitation in the note instead of assuming the visible rows represent the whole market.",[14,2527,2528],{},[84,2529],{"alt":2530,"src":2531},"Denote Game Rising Ads filters for the September 14–20, 2026 chart","https://cdn.denote.net/denote/static/source/2026/mobile-ad-intelligence-rising-game-filters-20260914.png",[14,2533,2534],{},[91,2535,2536],{},"Product screenshot: Denote Workspace Rising Ads → Game, week of September 14–20, 2026, captured September 24, 2026. It illustrates how to record a chart's scope; it is not the current week's result.",[14,2538,2539,2540,2542],{},"For a cross-channel watchlist, start with ",[18,2541,705],{}," channels so you do not miss a creative that appears outside your usual network. Then inspect specific channel cuts only when your access allows them. A row with multiple channel icons tells you where the source associated that creative; it does not say how spend was allocated between those channels. If you later compare a TikTok-only view with a Facebook-only view, label them as separate cuts.",[14,2544,2545],{},"Your first review creates a baseline. The next review becomes a comparison only if the chart type, category, filters, and selection rule stay consistent. A different region or a changed format filter can make a creative disappear from your view without the advertiser stopping it.",[46,2547,2549],{"id":2548},"review-the-three-boards-for-different-changes","Review the three boards for different changes",[14,2551,2552],{},"Competitor ad tracking works best when each board answers one question:",[113,2554,2555,2568],{},[116,2556,2557],{},[119,2558,2559,2562,2565],{},[122,2560,2561],{},"Board",[122,2563,2564],{},"Weekly question",[122,2566,2567],{},"Safe interpretation",[132,2569,2570,2580,2590],{},[119,2571,2572,2574,2577],{},[137,2573,2462],{},[137,2575,2576],{},"Which listed creatives gained the most popularity in this chart's week-over-week measure?",[137,2578,2579],{},"A lead for deeper inspection, not proof of profitable scale",[119,2581,2582,2584,2587],{},[137,2583,2466],{},[137,2585,2586],{},"Which listed creatives ranked highly by weekly popularity?",[137,2588,2589],{},"A view of prominence in that defined chart, not momentum by itself",[119,2591,2592,2594,2597],{},[137,2593,2470],{},[137,2595,2596],{},"Which creatives were newly observed in this chart?",[137,2598,2599],{},"A discovery queue, not proof of a universal first launch date",[14,2601,2602],{},"Avoid treating “rank 3 on Rising” and “rank 3 on Trending” as equivalent. The boards answer different questions. Likewise, do not add provider display estimates across weeks and call the total monthly impressions.",[14,2604,2605],{},"For each watchlist title that appears, open the creative before writing a conclusion. Note the hook, the game action shown, the on-screen claim, the visual payoff, the store or landing destination, the format, and the observed channel. If several rows point to the same title, inspect whether they are distinct creative executions or repeated entries. A publisher's presence in several rows is not, on its own, evidence of several successful campaigns.",[46,2607,2609],{"id":2608},"keep-a-weekly-change-log-your-team-can-reproduce","Keep a weekly change log your team can reproduce",[14,2611,2612],{},"The core output of competitor ad tracking is a short, auditable log. A spreadsheet or shared document is enough; the chart does not have to become a new dashboard.",[113,2614,2615,2624],{},[116,2616,2617],{},[119,2618,2619,2621],{},[122,2620,382],{},[122,2622,2623],{},"Record",[132,2625,2626,2633,2641,2649,2657],{},[119,2627,2628,2630],{},[137,2629,392],{},[137,2631,2632],{},"Chart URL, review timestamp and timezone, completed week, board, rank, and filters",[119,2634,2635,2638],{},[137,2636,2637],{},"Creative",[137,2639,2640],{},"Game or app, advertiser if shown, creative link or identifier, format, and observed channels",[119,2642,2643,2646],{},[137,2644,2645],{},"Observation",[137,2647,2648],{},"First scene, player promise, visible mechanic, offer, CTA, and destination",[119,2650,2651,2654],{},[137,2652,2653],{},"Change",[137,2655,2656],{},"New to your log, newly observed in the chart, same creative with a changed signal, or an execution variant",[119,2658,2659,2662],{},[137,2660,2661],{},"Decision",[137,2663,2664],{},"Why it matters to your game, what remains uncertain, proposed test, owner, and follow-up date",[14,2666,2667],{},"Compare records by creative identity, not just brand name. If you cannot establish that two rows represent the same creative, call them variants or separate observations. If an ad is absent this week, write “not seen in the reviewed chart and scope,” rather than “the competitor stopped running it.”",[14,2669,2670],{},"One useful weekly review is deliberately small: scan the visible rows, inspect the few that match your watchlist or creative question, and send the team no more than a handful of clear hypotheses. More screenshots will not help if nobody can explain what changed.",[46,2672,2674],{"id":2673},"turn-a-monitored-ad-into-a-game-ua-test","Turn a monitored ad into a game UA test",[14,2676,2677],{},"Competitor ad tracking should finish with a decision the creative team can act on. Use this format:",[2679,2680,2681],"blockquote",{},[14,2682,2683,2686,2687,2690,2693,2694,2696,2699,2700,2702,2705,2706,2708,2711],{},[18,2684,2685],{},"Observed:"," A rival's video opens with a recognizable gameplay decision before it shows a character or reward. Source: named creative, chart week, observed channel, and review date.",[2688,2689],"br",{},[18,2691,2692],{},"Uncertain:"," The chart cannot show its conversion rate or whether the same idea worked on every network.",[2688,2695],{},[18,2697,2698],{},"Hypothesis:"," Showing our core decision earlier may make the player fantasy clearer.",[2688,2701],{},[18,2703,2704],{},"Test:"," Produce two openings with the same game footage, audience, offer, and destination; vary only the opening sequence.",[2688,2707],{},[18,2709,2710],{},"Measure:"," Use our own qualified installs and downstream player quality within the team's normal test window.",[14,2713,2714],{},"This is an illustrative brief, not a claim about a named advertiser. Keep the mechanic and promise true to your own game. Borrow a question to test, not another publisher's footage, characters, or unsupported claim.",[46,2716,2718],{"id":2717},"common-competitor-advertising-monitoring-mistakes","Common competitor advertising monitoring mistakes",[14,2720,2721],{},"Competitor ad tracking loses value when an observation is treated as a business outcome or compared across different scopes.",[14,2723,2724,2727],{},[18,2725,2726],{},"Calling an observed ad a winner."," A weekly rank or long observed duration is a reason to investigate. It does not reveal CPI, ROAS, retention, or profit.",[14,2729,2730,2733],{},[18,2731,2732],{},"Changing scope between reviews."," Keep a stable primary view. Put new regions, channels, or formats in separate tabs with their own source notes.",[14,2735,2736,2739],{},[18,2737,2738],{},"Treating a brand as one creative."," One game may have different hooks, formats, and localized copy in the same week. Compare executions at the creative level.",[14,2741,2742,2745],{},[18,2743,2744],{},"Inferring channel budget from channel presence."," A listed channel shows detection, not spend share or coordinated cross-channel sequencing.",[14,2747,2748,2751],{},[18,2749,2750],{},"Skipping the handoff."," A gallery of screenshots is hard to use. Record a testable pattern, uncertainty, an owner, and the date you will recheck it.",[46,2753,2755],{"id":2754},"start-your-next-competitor-ad-tracking-review","Start your next competitor ad tracking review",[14,2757,1701,2758,2761],{},[26,2759,31],{"href":28,"rel":2760},[30],", choose the Game or Tool category and a completed week, and build a small watchlist from the visible creatives. Save the scope before taking notes. Next week, return to the same chart and filters, compare creative identities, and write one test brief for the strongest relevant change.",[14,2763,2764,2765,2769,2770,2774],{},"If your team needs a broader method for reading chart signals, see ",[26,2766,2768],{"href":1084,"rel":2767},[30],"Mobile Ad Intelligence for Game UA Teams",". For Facebook-only discovery, use the ",[26,2771,2773],{"href":1758,"rel":2772},[30],"Facebook competitor research guide",". Competitor ad tracking becomes valuable when the weekly record leads to a better experiment in your own game, not when it becomes a larger folder of ads.",[46,2776,2778],{"id":2777},"faqs","FAQs",[184,2780,2782],{"id":2781},"how-often-should-a-game-team-run-competitor-ad-tracking","How often should a game team run competitor ad tracking?",[14,2784,2785],{},"A weekly review matches Denote Top Ads' completed-week charts. Add an ad hoc review when a launch or creative decision needs it, while keeping the weekly baseline consistent.",[184,2787,2789],{"id":2788},"can-i-compare-game-ads-across-tiktok-facebook-and-other-channels","Can I compare game ads across TikTok, Facebook, and other channels?",[14,2791,2792],{},"Yes, if the source shows them and your access includes the relevant view. Record the channel for each creative and avoid treating appearances on different networks as equivalent delivery or performance.",[184,2794,2796],{"id":2795},"does-ad-tracking-software-for-competitors-show-their-roas","Does ad tracking software for competitors show their ROAS?",[14,2798,2799],{},"No. Competitor ad tracking can show visible creatives and chart signals, but it cannot reveal a rival's private costs, installs, or ROAS. Use your own campaign data to evaluate an idea you test.",{"title":575,"searchDepth":576,"depth":576,"links":2801},[2802,2803,2804,2805,2806,2807,2808,2809,2810],{"id":48,"depth":576,"text":49},{"id":2494,"depth":576,"text":2495},{"id":2515,"depth":576,"text":2516},{"id":2548,"depth":576,"text":2549},{"id":2608,"depth":576,"text":2609},{"id":2673,"depth":576,"text":2674},{"id":2717,"depth":576,"text":2718},{"id":2754,"depth":576,"text":2755},{"id":2777,"depth":576,"text":2778,"children":2811},[2812,2813,2814],{"id":2781,"depth":582,"text":2782},{"id":2788,"depth":582,"text":2789},{"id":2795,"depth":582,"text":2796},"2026-09-29T08:00:00+00:00","Build a weekly competitor ad tracking routine for mobile games and apps. Monitor creative changes across visible channels, document evidence, and turn signals into UA tests.","A practical game UA workflow for tracking competitor creatives across channels and recording what changed each week.","competitor ad tracking,competitor advertising monitoring,ad tracking software for competitors",{"toc":603},"/blog/competitor-ad-tracking-mobile-games-weekly-workflow",8,{"title":2428,"description":2816},"blog/competitor-ad-tracking-mobile-games-weekly-workflow","https://cdn.denote.net/denote/static/source/2026/competitor-ad-tracking-mobile-games-cover.png",1668,"2kvnXptlcuEmg4Y380_qIlZvGcLqnbbPGhBtf-eqsgM",1791800090127]