[{"data":1,"prerenderedAt":2564},["ShallowReactive",2],{"blog-post:/blog/mobile-ad-intelligence-game-ua-rising-creatives":3,"related-posts:/blog/mobile-ad-intelligence-game-ua-rising-creatives":492},{"id":4,"title":5,"author_avatar":6,"author_brief":7,"author_job":8,"author_name":9,"body":10,"date":476,"description":477,"digest":478,"draft":479,"extension":480,"featured":479,"keywords":481,"meta":482,"navigation":483,"path":484,"read_minutes":485,"seo":486,"stem":487,"tags":488,"thumbnail":489,"words":490,"__hash__":491},"blog/blog/mobile-ad-intelligence-game-ua-rising-creatives.md","Mobile Ad Intelligence for Game UA Teams: Rising Ads","https://cdn.denote.net/denote/static/source/2026/tt6uv4IV_400x400-(3).jpg","AI & Marketing Consultant","Product Marketing Manager","Mia Taylor",{"type":11,"value":12,"toc":454},"minimark",[13,22,33,38,70,77,83,87,90,97,175,178,182,187,194,197,203,208,212,231,237,242,245,252,256,265,271,276,279,283,290,293,321,324,328,331,352,355,362,366,372,378,384,390,396,400,410,419,423,427,430,434,437,441,444,448,451],[14,15,16,17,21],"p",{},"Mobile ad intelligence is most useful to a game user acquisition (UA) team when it answers a narrow weekly question: ",[18,19,20],"strong",{},"Which creative ideas are gaining attention in our category, and which deserve a closer look before our next test?"," Start with a consistent game-ad chart, inspect the ads behind the movement, and write down a testable hypothesis. A ranking is a research lead, not evidence that an ad produced installs or profit.",[14,23,24,25,32],{},"This guide uses ",[26,27,31],"a",{"href":28,"rel":29},"https://denote.net/top-ads",[30],"nofollow","Denote Top Ads"," as a practical starting point. Its Game category has Weekly Trending, Weekly Rising, and New Creatives views. The method below is a repeatable research workflow, not a report on a particular week's winners. Availability of older weeks and detailed filters can depend on your access.",[34,35,37],"h2",{"id":36},"tldr","TL;DR",[39,40,41,57,60,67],"ul",{},[42,43,44,45,48,49,52,53,56],"li",{},"Use mobile ad intelligence as a weekly research routine: check ",[18,46,47],{},"Weekly Rising"," for increasing popularity, ",[18,50,51],{},"Weekly Trending"," for the current high-popularity set, and ",[18,54,55],{},"New Creatives"," for recently observed ideas.",[42,58,59],{},"Keep the category, week, region, channel, and format consistent when comparing ads. Record any filter you change.",[42,61,62,63,66],{},"Treat weekly popularity as a ranking signal and any impression figure as a ",[18,64,65],{},"provider display estimate",". Neither tells you an ad's CPI, ROAS, or conversion rate.",[42,68,69],{},"Turn one observed pattern into one creative hypothesis, then evaluate it with your own campaign data.",[14,71,72],{},[73,74],"img",{"alt":75,"src":76},"Illustrated four-step weekly mobile ad intelligence workflow: define scope, find movement, inspect a creative, and test one hypothesis","https://cdn.denote.net/denote/static/source/2026/mobile-ad-intelligence-weekly-workflow.svg",[14,78,79],{},[80,81,82],"em",{},"Illustration: a research workflow, not a live ranking or performance report.",[34,84,86],{"id":85},"what-mobile-ad-intelligence-can-tell-a-game-ua-team","What mobile ad intelligence can tell a game UA team",[14,88,89],{},"Competitive advertising intelligence shows what advertisers put into the market: the creative, its message, the observed channels, and how it appears in a defined chart. For a game team, that can reveal a new gameplay hook, a different first scene, a shift from character story to mechanics, or a localized variation worth investigating.",[14,91,92,93,96],{},"It cannot show the competitor's private acquisition economics. A visible ad may be part of a test, a broad launch, or a campaign whose results you cannot see. Even a long observed run is only a reason to investigate further. The useful output is therefore a ",[18,94,95],{},"shortlist of hypotheses",", with the evidence and uncertainty attached.",[98,99,100,116],"table",{},[101,102,103],"thead",{},[104,105,106,110,113],"tr",{},[107,108,109],"th",{},"Signal in a weekly review",[107,111,112],{},"What it can support",[107,114,115],{},"What it cannot establish",[117,118,119,131,142,153,164],"tbody",{},[104,120,121,125,128],{},[122,123,124],"td",{},"Weekly Rising position",[122,126,127],{},"The creative ranked highly on a specified week-over-week popularity measure in that chart",[122,129,130],{},"Positive ROAS or a successful launch",[104,132,133,136,139],{},[122,134,135],{},"Weekly Trending position",[122,137,138],{},"The creative ranked highly by weekly popularity in that chart",[122,140,141],{},"That popularity is still increasing",[104,143,144,147,150],{},[122,145,146],{},"New Creatives appearance",[122,148,149],{},"The creative was newly observed in that chart",[122,151,152],{},"That the ad first launched that week on every network",[104,154,155,158,161],{},[122,156,157],{},"Display or impression estimate",[122,159,160],{},"A provider-modeled size signal for the creative in the checked snapshot",[122,162,163],{},"Platform-verified impressions or incremental impressions for that week",[104,165,166,169,172],{},[122,167,168],{},"Observed channels and dates",[122,170,171],{},"Where and when the source detected the creative",[122,173,174],{},"Complete delivery history or spend allocation",[14,176,177],{},"Denote's weekly popularity score and display estimate are separate measures. Do not add display estimates from consecutive charts and call the sum a monthly impression total. For a cross-week comparison, keep the same chart and filters, identify the same creative, and describe the exact measure being compared.",[34,179,181],{"id":180},"a-weekly-mobile-ad-intelligence-workflow-for-spotting-rising-game-creatives","A weekly mobile ad intelligence workflow for spotting rising game creatives",[183,184,186],"h3",{"id":185},"_1-set-one-research-question-before-opening-the-chart","1. Set one research question before opening the chart",[14,188,189,190,193],{},"Choose the game genre, target market, creative format, and decision you need to make. For example: ",[80,191,192],{},"Which gameplay-opening videos in our target market merit a new hook test?"," This is more useful than asking for the “best game ads,” because the latter has no defined audience, metric, or action.",[14,195,196],{},"Write the scope at the top of your notes: review date and timezone; completed chart week; Game category; chart type and sort; region, channel, and format filters; and the number of visible rows you reviewed. If a filter is unavailable to your account, record that limitation instead of silently treating the visible list as the whole market.",[14,198,199],{},[73,200],{"alt":201,"src":202},"Denote Workspace Rising Ads Game filters with the completed September 14–20, 2026 week selected","https://cdn.denote.net/denote/static/source/2026/mobile-ad-intelligence-rising-game-filters-20260914.png",[14,204,205],{},[80,206,207],{},"Product screenshot: Denote Workspace, Rising Ads → Game, week of September 14–20, 2026, captured September 24, 2026. The visible filters define the scope of this example.",[183,209,211],{"id":210},"_2-scan-weekly-rising-for-movement","2. Scan Weekly Rising for movement",[14,213,214,215,219,220,223,224,226,227,230],{},"Open ",[26,216,218],{"href":28,"rel":217},[30],"Top Ads",", select ",[18,221,222],{},"Game",", then ",[18,225,47],{}," (labeled ",[18,228,229],{},"Rising Ads"," in the workspace). This view is the first pass for ideas whose weekly popularity has moved up. Look beyond the first thumbnail: note the advertiser or game, format, visible channels, first scene, core promise, and the action requested of the viewer.",[14,232,233],{},[73,234],{"alt":235,"src":236},"Cropped Denote Workspace Game Rising Ads row showing weekly creative score increment and growth rate","https://cdn.denote.net/denote/static/source/2026/mobile-ad-intelligence-rising-game-list-20260914.png",[14,238,239],{},[80,240,241],{},"Product screenshot: first visible row in the same Game Rising Ads chart, captured September 24, 2026. The score increment and growth rate are popularity signals; they do not report installs, conversion rate, or ROAS.",[14,243,244],{},"For a disciplined shortlist, review every visible result in your chosen scope and flag a creative only when you can state both an observable pattern and a reason it matters to your game. “A puzzle reveal in the first seconds makes the mechanic understandable before the end card” is a testable observation. “This ad is winning” is not.",[14,246,247,248,251],{},"If your access allows historical weeks or additional filters, compare the same creative across completed weeks with the ",[18,249,250],{},"same"," chart settings. A changed region or channel mix can explain a changed position; it is not a clean like-for-like comparison. The published view may expose only a limited list, so describe your review as a shortlist of visible entries, not a census of all game ads.",[183,253,255],{"id":254},"_3-cross-check-with-trending-and-new-creatives","3. Cross-check with Trending and New Creatives",[14,257,258,259,261,262,264],{},"Use ",[18,260,51],{}," to see whether the pattern also appears among high-popularity creatives. Use ",[18,263,55],{}," to check whether a similar execution is entering the chart. These are different questions and different ranking bases. Do not place their ranks in one table as if “#3 Rising” and “#3 Trending” measured the same thing.",[14,266,267],{},[73,268],{"alt":269,"src":270},"Illustrated comparison of the questions answered by Weekly Trending, Weekly Rising, and New Creatives","https://cdn.denote.net/denote/static/source/2026/mobile-ad-intelligence-three-boards.svg",[14,272,273],{},[80,274,275],{},"Illustration: the three chart questions. It does not show live creative rankings.",[14,277,278],{},"This cross-check helps you separate three editorial possibilities: an established motif, a newly observed variation, or a creative showing week-over-week movement. It still does not reveal which ad converts best. If the underlying ad or metric is unavailable, mark the observation as unverified and move on.",[183,280,282],{"id":281},"_4-inspect-the-creative-then-write-a-test-brief","4. Inspect the creative, then write a test brief",[14,284,285,286,289],{},"Watch the opening without sound, then with sound. Record what the player sees, what game action is demonstrated, when the payoff arrives, and whether the store promise matches the ad. Compare ",[18,287,288],{},"the mechanism of the idea",", not just its surface style: is the hook a challenge, a mistake, a transformation, a character problem, or a rapid reward?",[14,291,292],{},"Finish each review with a brief your own team can test:",[294,295,296],"blockquote",{},[14,297,298,301,302,305,308,309,311,314,315,317,320],{},[18,299,300],{},"Observation:"," A rising creative makes one game mechanic clear before introducing characters.",[303,304],"br",{},[18,306,307],{},"Hypothesis:"," Showing our core mechanic earlier may help viewers understand the game faster.",[303,310],{},[18,312,313],{},"Test:"," Make two openings with the same gameplay footage, offer, audience, and destination; change only the first-scene sequence.",[303,316],{},[18,318,319],{},"Decision metric:"," Use our own qualified install and downstream player measures, with the test's normal minimum sample and review window.",[14,322,323],{},"The example is a template, not a claim about an actual Denote-ranked ad. Your own attribution and product analytics decide whether to continue the concept.",[34,325,327],{"id":326},"how-to-prioritize-a-shortlist-without-pretending-to-know-roas","How to prioritize a shortlist without pretending to know ROAS",[14,329,330],{},"Mobile ad intelligence becomes useful when the shortlist leads to a decision. After the scan, score each candidate against three questions:",[332,333,334,340,346],"ol",{},[42,335,336,339],{},[18,337,338],{},"Relevance:"," Does the concept fit your genre, audience, and actual in-game experience?",[42,341,342,345],{},[18,343,344],{},"Evidence:"," Can you point to the creative, the completed week, and the specific chart signal that surfaced it?",[42,347,348,351],{},[18,349,350],{},"Testability:"," Can your team isolate one meaningful creative change in the next production cycle?",[14,353,354],{},"Advance a candidate when all three answers are clear. Put an interesting but weakly evidenced idea in a watchlist. Reject ideas that depend on misleading gameplay or a promise your game cannot fulfill, even if the ad is prominent in a chart.",[14,356,357,358,361],{},"For a team review, use a compact research log: ",[18,359,360],{},"creative link or identifier; chart week; chart and filters; observed hook; reason for relevance; uncertainty; proposed test; owner; follow-up date",". That record lets another teammate reproduce the observation and prevents a screenshot from becoming an unsupported “competitor winner” claim.",[34,363,365],{"id":364},"common-mobile-ad-intelligence-mistakes-in-competitive-research","Common mobile ad intelligence mistakes in competitive research",[14,367,368,371],{},[18,369,370],{},"Mixing measures."," A weekly popularity score, a week-over-week change, a total popularity figure, and a display estimate answer different questions. Label the measure beside every number you copy into a brief.",[14,373,374,377],{},[18,375,376],{},"Treating a chart position as business performance."," A ranking can tell you what to inspect. It does not tell you the advertiser's costs, installs, retention, or revenue.",[14,379,380,383],{},[18,381,382],{},"Comparing different scopes."," A Game video in one geography and a Tool image in another cannot support a direct creative conclusion. Keep a stable scope or show the groups separately.",[14,385,386,389],{},[18,387,388],{},"Copying the execution."," Intelligence should identify a principle to test for your own game. Reusing another game's footage, characters, or claims would leave you with a poor fit even if the original creative attracted attention.",[14,391,392,395],{},[18,393,394],{},"Publishing an incomplete sample as a market result."," A visible top list is a curated, access-dependent slice. Record how much you reviewed and describe your finding accordingly.",[34,397,399],{"id":398},"start-this-weeks-mobile-ad-intelligence-review","Start this week's mobile ad intelligence review",[14,401,214,402,405,406,409],{},[26,403,31],{"href":28,"rel":404},[30],", choose ",[18,407,408],{},"Game → Weekly Rising",", and leave with one brief grounded in a creative you inspected. Record the completed week and the chart settings before sharing the brief. Revisit the same scope next week to see whether the idea still deserves attention, then let your own campaign results settle the decision.",[14,411,412,413,418],{},"If you need a Facebook-specific competitor research walkthrough, see our ",[26,414,417],{"href":415,"rel":416},"https://denote.net/blog/how-to-research-competitor-ads",[30],"guide to researching competitor ads on Facebook",". This workflow focuses on a weekly game UA decision across the channels visible in Top Ads.",[34,420,422],{"id":421},"faqs","FAQs",[183,424,426],{"id":425},"what-is-mobile-ad-intelligence-for-games","What is mobile ad intelligence for games?",[14,428,429],{},"It is the practice of observing mobile game advertising activity and using those observations to decide what to investigate or test. It is distinct from measuring your own campaign's actual installs, costs, and revenue.",[183,431,433],{"id":432},"how-often-should-a-game-ua-team-review-rising-creatives","How often should a game UA team review rising creatives?",[14,435,436],{},"A weekly review fits a weekly chart. Keep the scope and note-taking format consistent so the team can see which ideas are new to its shortlist and which need another look.",[183,438,440],{"id":439},"does-a-high-weekly-popularity-score-mean-an-ad-is-profitable","Does a high weekly popularity score mean an ad is profitable?",[14,442,443],{},"No. It describes the creative's position on a popularity measure within a defined chart. Profitability requires the advertiser's private costs and outcomes, which the chart does not establish.",[183,445,447],{"id":446},"are-estimated-impressions-the-same-as-verified-ad-delivery","Are estimated impressions the same as verified ad delivery?",[14,449,450],{},"No. A display or impression estimate is provider-modeled. Label it as an estimate with its source and observation date, and do not use it as a substitute for platform reporting.",[14,452,453],{},"Make mobile ad intelligence a weekly research habit: document what the chart shows, inspect the creative, and let your own campaign results decide what to keep testing.",{"title":455,"searchDepth":456,"depth":456,"links":457},"",2,[458,459,460,467,468,469,470],{"id":36,"depth":456,"text":37},{"id":85,"depth":456,"text":86},{"id":180,"depth":456,"text":181,"children":461},[462,464,465,466],{"id":185,"depth":463,"text":186},3,{"id":210,"depth":463,"text":211},{"id":254,"depth":463,"text":255},{"id":281,"depth":463,"text":282},{"id":326,"depth":456,"text":327},{"id":364,"depth":456,"text":365},{"id":398,"depth":456,"text":399},{"id":421,"depth":456,"text":422,"children":471},[472,473,474,475],{"id":425,"depth":463,"text":426},{"id":432,"depth":463,"text":433},{"id":439,"depth":463,"text":440},{"id":446,"depth":463,"text":447},"2026-09-24T08:00:00+00:00","A practical weekly mobile ad intelligence workflow for game UA teams: find rising creatives, read the signals correctly, and turn observations into test briefs.","A weekly workflow for finding rising mobile game ad creatives and deciding what to test next.",false,"md","mobile ad intelligence,competitive advertising intelligence,advertising competitive intelligence",{"toc":483},true,"/blog/mobile-ad-intelligence-game-ua-rising-creatives",9,{"title":5,"description":477},"blog/mobile-ad-intelligence-game-ua-rising-creatives",null,"https://cdn.denote.net/denote/static/source/2026/mobile-ad-intelligence-game-ua-cover.png",1808,"lOw4RXYqs-NdVPSywNycU0rOemc9mJwO4eoOEGRxy3s",[493,889,1350,1646,2161],{"id":494,"title":495,"author_avatar":6,"author_brief":7,"author_job":8,"author_name":9,"body":496,"date":877,"description":878,"digest":879,"draft":479,"extension":480,"featured":479,"keywords":880,"meta":881,"navigation":483,"path":882,"read_minutes":883,"seo":884,"stem":885,"tags":488,"thumbnail":886,"words":887,"__hash__":888},"blog/blog/competitor-ad-tracking-mobile-games-weekly-workflow.md","Competitor Ad Tracking for Mobile Games: Weekly Workflow",{"type":11,"value":497,"toc":862},[498,505,517,519,545,551,556,560,563,574,577,581,591,596,601,608,611,615,618,665,668,671,675,678,732,735,738,742,745,775,778,782,785,791,797,803,809,815,819,825,839,841,845,848,852,855,859],[14,499,500,501,504],{},"Competitor ad tracking is useful to a mobile game UA team when it produces a weekly change log: ",[18,502,503],{},"which rival creatives appeared, which moved in a defined chart, where they were observed, and what deserves a test in your own game?"," A single screenshot cannot answer those questions. Compare the same scope each week, inspect the actual creative, and separate a ranking signal from campaign performance.",[14,506,507,508,511,512,516],{},"This workflow uses ",[26,509,31],{"href":28,"rel":510},[30]," to discover game and app creatives across the channels visible in its charts. It focuses on a repeatable cross-channel review, rather than another walkthrough of ",[26,513,515],{"href":415,"rel":514},[30],"how to research Facebook competitor ads",". The examples describe what a UA team can observe; they do not reveal a competitor's installs, spend, retention, or ROAS.",[34,518,37],{"id":36},[39,520,521,524,536,539,542],{},[42,522,523],{},"Set a fixed game category, region, week, channel scope, and format before recording a competitor ad tracking baseline.",[42,525,526,527,529,530,532,533,535],{},"Review ",[18,528,47],{}," for movement, ",[18,531,51],{}," for high weekly popularity, and ",[18,534,55],{}," for newly observed executions. These are different lists, so keep their ranks separate.",[42,537,538],{},"Log the creative itself: first scene, gameplay promise, offer, call to action, format, observed channel, landing destination, and a source link.",[42,540,541],{},"Compare this week's record with last week's record by creative identity. A missing ad, a new variant, and a rank change are different findings.",[42,543,544],{},"Turn one verified observation into one test brief, then judge it with your own UA data.",[14,546,547],{},[73,548],{"alt":549,"src":550},"Diagram of a weekly competitor ad tracking cycle: scope, capture, compare, brief","https://cdn.denote.net/denote/static/source/2026/competitor-ad-tracking-weekly-cycle.svg",[14,552,553],{},[80,554,555],{},"Illustration: a suggested monitoring cycle, not an automated Denote feature or a live ranking.",[34,557,559],{"id":558},"what-competitor-ad-tracking-can-and-cannot-reveal","What competitor ad tracking can and cannot reveal",[14,561,562],{},"For a game or app team, competitor ad tracking starts with visible evidence. An ad preview can show whether a rival opens with gameplay, a character, a puzzle, a creator, or a reward. A chart can show where the creative appeared in a specified weekly ranking and which channels the source associated with it. A destination can tell you whether the ad sends viewers to an app store or another page.",[14,564,565,566,569,570,573],{},"None of these observations proves that the rival increased budget or acquired profitable players. Denote's ",[18,567,568],{},"weekly creative score"," is a popularity signal within a chart. A displayed impression figure is a ",[18,571,572],{},"provider estimate",", not platform-verified delivery. A first-seen date is when the source observed the ad, not necessarily its first launch anywhere. Keep these distinctions next to the screenshot or metric in your log.",[14,575,576],{},"Use a small watchlist instead of trying to monitor every app in a genre. Include direct competitors with a similar player promise, adjacent games that target the same creative problem, and one or two reference publishers with different production styles. Mark why each title belongs on the list; otherwise the review becomes a collection of unrelated ads.",[34,578,580],{"id":579},"set-a-comparable-weekly-competitor-ad-tracking-baseline","Set a comparable weekly competitor ad tracking baseline",[14,582,583,584,586,587,590],{},"Choose one completed week and write down the chart settings before scanning. In Denote Top Ads, select ",[18,585,222],{}," or ",[18,588,589],{},"Tool"," according to the product you are studying, then record the chart, week, category tag, channel, region, language, operating system, format, and any deduplication setting you used. Record your access level and the number of visible rows reviewed. If a filter is unavailable, leave the limitation in the note instead of assuming the visible rows represent the whole market.",[14,592,593],{},[73,594],{"alt":595,"src":202},"Denote Game Rising Ads filters for the September 14–20, 2026 chart",[14,597,598],{},[80,599,600],{},"Product screenshot: Denote Workspace Rising Ads → Game, week of September 14–20, 2026, captured September 24, 2026. It illustrates how to record a chart's scope; it is not the current week's result.",[14,602,603,604,607],{},"For a cross-channel watchlist, start with ",[18,605,606],{},"All"," channels so you do not miss a creative that appears outside your usual network. Then inspect specific channel cuts only when your access allows them. A row with multiple channel icons tells you where the source associated that creative; it does not say how spend was allocated between those channels. If you later compare a TikTok-only view with a Facebook-only view, label them as separate cuts.",[14,609,610],{},"Your first review creates a baseline. The next review becomes a comparison only if the chart type, category, filters, and selection rule stay consistent. A different region or a changed format filter can make a creative disappear from your view without the advertiser stopping it.",[34,612,614],{"id":613},"review-the-three-boards-for-different-changes","Review the three boards for different changes",[14,616,617],{},"Competitor ad tracking works best when each board answers one question:",[98,619,620,633],{},[101,621,622],{},[104,623,624,627,630],{},[107,625,626],{},"Board",[107,628,629],{},"Weekly question",[107,631,632],{},"Safe interpretation",[117,634,635,645,655],{},[104,636,637,639,642],{},[122,638,47],{},[122,640,641],{},"Which listed creatives gained the most popularity in this chart's week-over-week measure?",[122,643,644],{},"A lead for deeper inspection, not proof of profitable scale",[104,646,647,649,652],{},[122,648,51],{},[122,650,651],{},"Which listed creatives ranked highly by weekly popularity?",[122,653,654],{},"A view of prominence in that defined chart, not momentum by itself",[104,656,657,659,662],{},[122,658,55],{},[122,660,661],{},"Which creatives were newly observed in this chart?",[122,663,664],{},"A discovery queue, not proof of a universal first launch date",[14,666,667],{},"Avoid treating “rank 3 on Rising” and “rank 3 on Trending” as equivalent. The boards answer different questions. Likewise, do not add provider display estimates across weeks and call the total monthly impressions.",[14,669,670],{},"For each watchlist title that appears, open the creative before writing a conclusion. Note the hook, the game action shown, the on-screen claim, the visual payoff, the store or landing destination, the format, and the observed channel. If several rows point to the same title, inspect whether they are distinct creative executions or repeated entries. A publisher's presence in several rows is not, on its own, evidence of several successful campaigns.",[34,672,674],{"id":673},"keep-a-weekly-change-log-your-team-can-reproduce","Keep a weekly change log your team can reproduce",[14,676,677],{},"The core output of competitor ad tracking is a short, auditable log. A spreadsheet or shared document is enough; the chart does not have to become a new dashboard.",[98,679,680,690],{},[101,681,682],{},[104,683,684,687],{},[107,685,686],{},"Field",[107,688,689],{},"Record",[117,691,692,700,708,716,724],{},[104,693,694,697],{},[122,695,696],{},"Source",[122,698,699],{},"Chart URL, review timestamp and timezone, completed week, board, rank, and filters",[104,701,702,705],{},[122,703,704],{},"Creative",[122,706,707],{},"Game or app, advertiser if shown, creative link or identifier, format, and observed channels",[104,709,710,713],{},[122,711,712],{},"Observation",[122,714,715],{},"First scene, player promise, visible mechanic, offer, CTA, and destination",[104,717,718,721],{},[122,719,720],{},"Change",[122,722,723],{},"New to your log, newly observed in the chart, same creative with a changed signal, or an execution variant",[104,725,726,729],{},[122,727,728],{},"Decision",[122,730,731],{},"Why it matters to your game, what remains uncertain, proposed test, owner, and follow-up date",[14,733,734],{},"Compare records by creative identity, not just brand name. If you cannot establish that two rows represent the same creative, call them variants or separate observations. If an ad is absent this week, write “not seen in the reviewed chart and scope,” rather than “the competitor stopped running it.”",[14,736,737],{},"One useful weekly review is deliberately small: scan the visible rows, inspect the few that match your watchlist or creative question, and send the team no more than a handful of clear hypotheses. More screenshots will not help if nobody can explain what changed.",[34,739,741],{"id":740},"turn-a-monitored-ad-into-a-game-ua-test","Turn a monitored ad into a game UA test",[14,743,744],{},"Competitor ad tracking should finish with a decision the creative team can act on. Use this format:",[294,746,747],{},[14,748,749,752,753,755,758,759,761,763,764,766,768,769,771,774],{},[18,750,751],{},"Observed:"," A rival's video opens with a recognizable gameplay decision before it shows a character or reward. Source: named creative, chart week, observed channel, and review date.",[303,754],{},[18,756,757],{},"Uncertain:"," The chart cannot show its conversion rate or whether the same idea worked on every network.",[303,760],{},[18,762,307],{}," Showing our core decision earlier may make the player fantasy clearer.",[303,765],{},[18,767,313],{}," Produce two openings with the same game footage, audience, offer, and destination; vary only the opening sequence.",[303,770],{},[18,772,773],{},"Measure:"," Use our own qualified installs and downstream player quality within the team's normal test window.",[14,776,777],{},"This is an illustrative brief, not a claim about a named advertiser. Keep the mechanic and promise true to your own game. Borrow a question to test, not another publisher's footage, characters, or unsupported claim.",[34,779,781],{"id":780},"common-competitor-advertising-monitoring-mistakes","Common competitor advertising monitoring mistakes",[14,783,784],{},"Competitor ad tracking loses value when an observation is treated as a business outcome or compared across different scopes.",[14,786,787,790],{},[18,788,789],{},"Calling an observed ad a winner."," A weekly rank or long observed duration is a reason to investigate. It does not reveal CPI, ROAS, retention, or profit.",[14,792,793,796],{},[18,794,795],{},"Changing scope between reviews."," Keep a stable primary view. Put new regions, channels, or formats in separate tabs with their own source notes.",[14,798,799,802],{},[18,800,801],{},"Treating a brand as one creative."," One game may have different hooks, formats, and localized copy in the same week. Compare executions at the creative level.",[14,804,805,808],{},[18,806,807],{},"Inferring channel budget from channel presence."," A listed channel shows detection, not spend share or coordinated cross-channel sequencing.",[14,810,811,814],{},[18,812,813],{},"Skipping the handoff."," A gallery of screenshots is hard to use. Record a testable pattern, uncertainty, an owner, and the date you will recheck it.",[34,816,818],{"id":817},"start-your-next-competitor-ad-tracking-review","Start your next competitor ad tracking review",[14,820,214,821,824],{},[26,822,31],{"href":28,"rel":823},[30],", choose the Game or Tool category and a completed week, and build a small watchlist from the visible creatives. Save the scope before taking notes. Next week, return to the same chart and filters, compare creative identities, and write one test brief for the strongest relevant change.",[14,826,827,828,833,834,838],{},"If your team needs a broader method for reading chart signals, see ",[26,829,832],{"href":830,"rel":831},"https://denote.net/blog/mobile-ad-intelligence-game-ua-rising-creatives",[30],"Mobile Ad Intelligence for Game UA Teams",". For Facebook-only discovery, use the ",[26,835,837],{"href":415,"rel":836},[30],"Facebook competitor research guide",". Competitor ad tracking becomes valuable when the weekly record leads to a better experiment in your own game, not when it becomes a larger folder of ads.",[34,840,422],{"id":421},[183,842,844],{"id":843},"how-often-should-a-game-team-run-competitor-ad-tracking","How often should a game team run competitor ad tracking?",[14,846,847],{},"A weekly review matches Denote Top Ads' completed-week charts. Add an ad hoc review when a launch or creative decision needs it, while keeping the weekly baseline consistent.",[183,849,851],{"id":850},"can-i-compare-game-ads-across-tiktok-facebook-and-other-channels","Can I compare game ads across TikTok, Facebook, and other channels?",[14,853,854],{},"Yes, if the source shows them and your access includes the relevant view. Record the channel for each creative and avoid treating appearances on different networks as equivalent delivery or performance.",[183,856,858],{"id":857},"does-ad-tracking-software-for-competitors-show-their-roas","Does ad tracking software for competitors show their ROAS?",[14,860,861],{},"No. Competitor ad tracking can show visible creatives and chart signals, but it cannot reveal a rival's private costs, installs, or ROAS. Use your own campaign data to evaluate an idea you test.",{"title":455,"searchDepth":456,"depth":456,"links":863},[864,865,866,867,868,869,870,871,872],{"id":36,"depth":456,"text":37},{"id":558,"depth":456,"text":559},{"id":579,"depth":456,"text":580},{"id":613,"depth":456,"text":614},{"id":673,"depth":456,"text":674},{"id":740,"depth":456,"text":741},{"id":780,"depth":456,"text":781},{"id":817,"depth":456,"text":818},{"id":421,"depth":456,"text":422,"children":873},[874,875,876],{"id":843,"depth":463,"text":844},{"id":850,"depth":463,"text":851},{"id":857,"depth":463,"text":858},"2026-09-29T08:00:00+00:00","Build a weekly competitor ad tracking routine for mobile games and apps. Monitor creative changes across visible channels, document evidence, and turn signals into UA tests.","A practical game UA workflow for tracking competitor creatives across channels and recording what changed each week.","competitor ad tracking,competitor advertising monitoring,ad tracking software for competitors",{"toc":483},"/blog/competitor-ad-tracking-mobile-games-weekly-workflow",8,{"title":495,"description":878},"blog/competitor-ad-tracking-mobile-games-weekly-workflow","https://cdn.denote.net/denote/static/source/2026/competitor-ad-tracking-mobile-games-cover.png",1668,"2kvnXptlcuEmg4Y380_qIlZvGcLqnbbPGhBtf-eqsgM",{"id":890,"title":891,"author_avatar":6,"author_brief":7,"author_job":8,"author_name":9,"body":892,"date":877,"description":1339,"digest":1340,"draft":479,"extension":480,"featured":479,"keywords":1341,"meta":1342,"navigation":483,"path":1343,"read_minutes":1344,"seo":1345,"stem":1346,"tags":488,"thumbnail":1347,"words":1348,"__hash__":1349},"blog/blog/mobile-game-marketing-campaigns-weekly-ad-creatives.md","Mobile Game Marketing Campaigns: 4 Creative Lessons",{"type":11,"value":893,"toc":1323},[894,904,915,917,946,952,957,961,974,980,985,992,1083,1089,1094,1101,1105,1115,1122,1125,1129,1135,1142,1145,1149,1163,1166,1169,1173,1183,1186,1189,1193,1196,1257,1260,1264,1271,1279,1283,1297,1300,1302,1306,1309,1313,1316,1320],[14,895,896,897,900,901],{},"Mobile game marketing campaigns often contain many ads, so one chart row cannot explain an entire campaign. It can, however, show a concrete creative decision worth studying. In Denote's completed ",[18,898,899],{},"September 21–27, 2026 Game Weekly Trending chart",", we inspected four ad previews with different hooks: a crossover image, a farming scene, a hero-build video, and a match puzzle challenge. The useful question for a UA team is ",[18,902,903],{},"which creative mechanism could be tested honestly in our own game?",[14,905,906,907,910,911,914],{},"This is an editorial analysis of selected visible creatives, not a ranking of campaign ROI. The chart's ",[18,908,909],{},"Weekly Creative Score Total"," is a weekly popularity signal. It is not impressions, installs, spend, conversion rate, or ROAS. We report the rounded values shown in the Denote Workspace interface on ",[18,912,913],{},"September 29, 2026",".",[34,916,37],{"id":36},[39,918,919,922,940,943],{},[42,920,921],{},"For mobile game marketing campaigns, the four creatives below were chosen from the first 12 visible rows of one completed Game Weekly Trending chart to contrast creative approaches. They are not the chart's top four ads.",[42,923,924,927,928,931,932,935,936,939],{},[18,925,926],{},"MONOPOLY GO!"," used recognizable crossover artwork; ",[18,929,930],{},"Little Farm Story"," showed a resource-focused farm scene; ",[18,933,934],{},"Mobile Legends: Bang Bang"," used a hero-specific build hook; ",[18,937,938],{},"Candy Crush Saga"," framed the board as a challenge.",[42,941,942],{},"A chart rank and weekly popularity score justify inspection, not a conclusion about paid acquisition performance.",[42,944,945],{},"Keep the genre, channel, format, audience, and in-game promise in view before adapting any idea. Test outcomes with your own campaign and player data.",[14,947,948],{},[73,949],{"alt":950,"src":951},"Illustrated comparison of four observed game ad creative approaches: crossover world, farm resource scene, hero build, and puzzle challenge","https://cdn.denote.net/denote/static/source/2026/mobile-game-marketing-campaigns-four-angles.svg",[14,953,954],{},[80,955,956],{},"Illustration: editorial labels for four observed creative approaches. It is not a Denote product screenshot or a performance chart.",[34,958,960],{"id":959},"how-we-selected-examples-from-mobile-game-marketing-campaigns","How we selected examples from mobile game marketing campaigns",[14,962,963,964,969,970,973],{},"Source: ",[26,965,968],{"href":966,"rel":967},"https://denote.net/workspace/trending-ads?category=game&tag=all&platform=all&period=20260921&os=all&country=all&language=all&percentile=all&format=all&explore=all",[30],"Denote Workspace → Trending Ads → Game, week of September 21–27, 2026",". We checked the interface on September 29, 2026, with all category tags, channels, regions, languages, operating systems, and formats selected; ",[18,971,972],{},"Remove Re-ads"," was off. The chart displayed 100 results, and our editorial review covered the first 12 visible rows. We chose one creative each from ranks 2, 4, 6, and 8 because they illustrate different formats and player promises.",[14,975,976],{},[73,977],{"alt":978,"src":979},"Denote Game Weekly Trending chart with the September 21–27, 2026 week and All filters selected","https://cdn.denote.net/denote/static/source/2026/mobile-game-marketing-campaigns-trending-game-filters-20260921.png",[14,981,982],{},[80,983,984],{},"Product screenshot: the selected Game chart, completed week, and visible filter scope on September 29, 2026. Denote's large “ads found” figures are internal estimates; the article does not use them as measured market counts.",[14,986,987,988,991],{},"The table preserves the ",[18,989,990],{},"source rank",". Its order is the chart's order, not our judgment about the strongest campaign. The score values are rounded exactly as the interface displays them. A creative's channel and format come from the opened preview; a visible ad on Facebook or TikTok does not prove how the advertiser allocated budget.",[98,993,994,1013],{},[101,995,996],{},[104,997,998,1001,1004,1007,1010],{},[107,999,1000],{},"Source rank",[107,1002,1003],{},"Game / advertiser shown",[107,1005,1006],{},"Opened preview",[107,1008,909],{"align":1009},"right",[107,1011,1012],{},"Visible creative hook",[117,1014,1015,1032,1049,1066],{},[104,1016,1017,1020,1023,1026,1029],{},[122,1018,1019],{},"2",[122,1021,1022],{},"MONOPOLY GO! / Scopely, Inc.",[122,1024,1025],{},"Facebook image",[122,1027,1028],{"align":1009},"167.7K",[122,1030,1031],{},"The Simpsons crossover artwork and Italian copy",[104,1033,1034,1037,1040,1043,1046],{},[122,1035,1036],{},"4",[122,1038,1039],{},"Little Farm Story / SayGames Ltd",[122,1041,1042],{},"Facebook video, 59s",[122,1044,1045],{"align":1009},"153.8K",[122,1047,1048],{},"Farm setting, resource cue, and a visible player problem",[104,1050,1051,1054,1057,1060,1063],{},[122,1052,1053],{},"6",[122,1055,1056],{},"Mobile Legends: Bang Bang / MOONTON",[122,1058,1059],{},"TikTok video, 42s",[122,1061,1062],{"align":1009},"144.4K",[122,1064,1065],{},"A Lesley item-build clip with gameplay and community hashtags",[104,1067,1068,1071,1074,1077,1080],{},[122,1069,1070],{},"8",[122,1072,1073],{},"Candy Crush Saga / King",[122,1075,1076],{},"Facebook video, 60s",[122,1078,1079],{"align":1009},"139.8K",[122,1081,1082],{},"A “complete all the moves” puzzle challenge",[14,1084,1085],{},[73,1086],{"alt":1087,"src":1088},"Cropped Denote Game Weekly Trending rows 4 through 8 with Little Farm Story, Mobile Legends, and Candy Crush Saga weekly creative scores","https://cdn.denote.net/denote/static/source/2026/mobile-game-marketing-campaigns-trending-game-examples-20260921.png",[14,1090,1091],{},[80,1092,1093],{},"Product screenshot: source chart rows 4–8 on September 29, 2026. The figures shown are rounded Weekly Creative Score Total values, not estimated impressions or campaign outcomes.",[14,1095,1096,1097,1100],{},"These are four ",[18,1098,1099],{},"creatives",", not four complete campaign histories. We did not sum scores across rows or weeks, infer a US-only audience from an all-region chart, or use a provider display estimate as verified delivery. If a reader wants to compare geographies or channels, repeat the review with those filters and keep the resulting chart separate from this table.",[34,1102,1104],{"id":1103},"lesson-1-a-crossover-can-make-the-game-world-legible-immediately","Lesson 1: A crossover can make the game world legible immediately",[14,1106,1107,1108,1110,1111,1114],{},"The rank 2 ",[18,1109,926],{}," entry is a Facebook image ad. Its preview puts the MONOPOLY GO! and The Simpsons marks in the same scene and uses the Italian line “I Simpson ti aspettano!” The artwork shows familiar characters inside a game-themed Springfield setting. That is an observable ",[18,1112,1113],{},"crossover hook",": recognition does the opening work before a player has to parse a gameplay tutorial.",[14,1116,1117,1118,1121],{},"For mobile game marketing campaigns, the transferable question is not “Which famous characters can we use?” It is: ",[18,1119,1120],{},"What instantly recognizable world, event, or in-game character can explain our current player fantasy?"," A team without a licensed crossover could test an original event character or a recognizable game moment instead. The licensing and audience fit of a specific property are not visible in this chart.",[14,1123,1124],{},"The image does not demonstrate the game's mechanics, so the handoff to the store page matters. A UA team should check whether the creative's event promise is visible in the destination and in the player experience. The 167.7K score is the chart's popularity measure for this creative in this week; it does not establish that the crossover drove installs.",[34,1126,1128],{"id":1127},"lesson-2-show-a-resource-problem-that-points-toward-play","Lesson 2: Show a resource problem that points toward play",[14,1130,1131,1132,1134],{},"The rank 4 ",[18,1133,930],{}," entry is a 59-second Facebook video. The opened preview showed a bright farm setting, a resource cue, animals, a vehicle, and an upset character in the visible frames. Together, those elements make a small player problem legible before any performance claim is needed: something in the farm needs attention.",[14,1136,1137,1138,1141],{},"For mobile game marketing campaigns, the creative lesson is to make the ",[18,1139,1140],{},"action and consequence"," visible. A farming or simulation game could test an opening that presents a specific shortage, then shows the player taking one meaningful action. For another genre, the same structure could be a blocked route, a missing ingredient, or a failing base. The test should use actual mechanics and avoid promising a loop the game does not offer.",[14,1143,1144],{},"Because we inspected a preview rather than a full campaign plan, we cannot say whether this ad was one of several variants, what audience saw it, or whether the farm problem improved conversion. Its 153.8K weekly score identifies why it appeared in this chart; your own retention and player-quality data would decide whether a similar opening is worth keeping.",[34,1146,1148],{"id":1147},"lesson-3-make-a-specialist-hook-readable-to-the-intended-player","Lesson 3: Make a specialist hook readable to the intended player",[14,1150,1151,1152,1154,1155,1158,1159,1162],{},"The rank 6 ",[18,1153,934],{}," entry is a 42-second TikTok video. Its visible copy names ",[18,1156,1157],{},"Lesley"," and an ",[18,1160,1161],{},"item build",", with season and game community hashtags. The preview frame shows match footage rather than an abstract promise. This is a narrow hook for viewers who already understand the hero and the meaning of a build.",[14,1164,1165],{},"That specificity can be useful when mobile game marketing campaigns serve an existing community or a returning-player goal. The test question is whether your creative should open with a character-specific decision instead of a broad game introduction. For a cold audience, the same jargon may need context first; the chart does not disclose the ad's targeting or audience composition.",[14,1167,1168],{},"Do not use the TikTok placement to infer that this idea would perform the same way in a Facebook feed or another video network. Record the platform, format, caption, and first gameplay beat. Then test any adaptation on the intended channel with the appropriate creative size and your own outcome measures.",[34,1170,1172],{"id":1171},"lesson-4-a-challenge-gives-the-viewer-a-reason-to-watch","Lesson 4: A challenge gives the viewer a reason to watch",[14,1174,1175,1176,1178,1179,1182],{},"The rank 8 ",[18,1177,938],{}," entry is a 60-second Facebook video. Its copy asks, “Can you complete all the moves?” and the preview shows a colorful candy grid. That is a challenge hook: the viewer receives a task before receiving a product explanation. In the preview we inspected, the creative also displayed a small ",[18,1180,1181],{},"“Not actual gameplay”"," label, which limits what can be inferred from the footage.",[14,1184,1185],{},"For mobile game marketing campaigns built around puzzles, the testable principle is to open with a solvable-looking decision, then show the consequence. A puzzle team could test whether a clear move choice earns more qualified attention than a generic level montage. The experience shown in the ad should be described honestly, and the store page should set the right expectation for actual play.",[14,1187,1188],{},"The 139.8K weekly score tells us that this creative was prominent in the selected chart. It does not tell us whether viewers solved the puzzle, installed the game, or stayed after install.",[34,1190,1192],{"id":1191},"turn-these-observations-into-better-mobile-game-advertising-tests","Turn these observations into better mobile game advertising tests",[14,1194,1195],{},"These four creatives suggest different hypotheses, not a universal template for mobile game marketing campaigns. Choose one that fits your own game and define the decision before production:",[98,1197,1198,1211],{},[101,1199,1200],{},[104,1201,1202,1205,1208],{},[107,1203,1204],{},"Observed mechanism",[107,1206,1207],{},"One honest test to run",[107,1209,1210],{},"What your team must measure",[117,1212,1213,1224,1235,1246],{},[104,1214,1215,1218,1221],{},[122,1216,1217],{},"Recognizable event world",[122,1219,1220],{},"Event-first image versus gameplay-first image, with the same offer and destination",[122,1222,1223],{},"Qualified installs and event participation",[104,1225,1226,1229,1232],{},[122,1227,1228],{},"Visible player problem",[122,1230,1231],{},"Resource problem in the opening versus a neutral game scene",[122,1233,1234],{},"Hook engagement, install quality, and early play",[104,1236,1237,1240,1243],{},[122,1238,1239],{},"Hero-specific build",[122,1241,1242],{},"Specialist clip versus a broader gameplay explanation",[122,1244,1245],{},"Channel-specific qualified installs and returning-player behavior",[104,1247,1248,1251,1254],{},[122,1249,1250],{},"Puzzle challenge",[122,1252,1253],{},"Clear decision-first opening versus a montage",[122,1255,1256],{},"Qualified installs and post-install engagement",[14,1258,1259],{},"Keep each test's audience, spend, attribution window, and destination stable enough for a meaningful comparison. Document the observed ad and your adaptation separately. If you cannot reproduce the source creative or the ranking scope, remove the numerical comparison from your brief and keep only the idea to test.",[34,1261,1263],{"id":1262},"what-the-weekly-chart-cannot-answer","What the weekly chart cannot answer",[14,1265,1266,1267,1270],{},"This mobile game marketing campaigns review covers four chosen creatives in one completed global Game chart. It does ",[18,1268,1269],{},"not"," measure complete campaigns, deduplicate a publisher's full creative set, or establish an advertiser's budget, CPI, ROAS, retention, or revenue. Denote's chart score and any display estimate are different signals; neither is a platform-verified impression count. The date range labels in an ad preview indicate the source's observation window, not proof of continuous delivery.",[14,1272,258,1273,1275,1276,1278],{},[18,1274,47],{}," to investigate movement and ",[18,1277,55],{}," to inspect newly observed ideas, but do not compare their ranks directly with Weekly Trending. To make a week-over-week claim, match the same creative and chart settings across completed weeks and record both observations.",[34,1280,1282],{"id":1281},"explore-the-chart-and-build-your-next-brief","Explore the chart and build your next brief",[14,1284,214,1285,405,1288,1291,1292,914],{},[26,1286,31],{"href":28,"rel":1287},[30],[18,1289,1290],{},"Game → Weekly Trending",", and inspect the creatives behind a completed week's ranking. Save the week, filters, rank, score label, preview, and destination before writing a conclusion. For a repeatable monitoring routine, follow the ",[26,1293,1296],{"href":1294,"rel":1295},"https://denote.net/blog/competitor-ad-tracking-mobile-games-weekly-workflow",[30],"competitor ad tracking workflow",[14,1298,1299],{},"The practical value of this mobile game marketing campaigns review is a sharper brief: identify a specific player promise in a real ad, make an honest version for your own game, and let your campaign and player data decide whether the idea deserves another iteration.",[34,1301,422],{"id":421},[183,1303,1305],{"id":1304},"are-these-the-best-mobile-game-marketing-campaigns-of-the-week","Are these the best mobile game marketing campaigns of the week?",[14,1307,1308],{},"No. These are four editorially selected creatives from a defined chart and the first 12 visible rows. Their chart positions describe weekly popularity, not campaign effectiveness.",[183,1310,1312],{"id":1311},"why-is-the-chart-score-different-from-estimated-impressions","Why is the chart score different from estimated impressions?",[14,1314,1315],{},"The Weekly Creative Score Total is a popularity measure used for the selected chart. A provider display or impression estimate is a separate modeled field. Neither is a verified install or ROI metric.",[183,1317,1319],{"id":1318},"can-i-reuse-these-ads-for-my-game","Can I reuse these ads for my game?",[14,1321,1322],{},"No. For mobile game marketing campaigns, use the observed hook as a research prompt, then create original footage, copy, and artwork that accurately represent your own game. Judge the result with your own UA and player data.",{"title":455,"searchDepth":456,"depth":456,"links":1324},[1325,1326,1327,1328,1329,1330,1331,1332,1333,1334],{"id":36,"depth":456,"text":37},{"id":959,"depth":456,"text":960},{"id":1103,"depth":456,"text":1104},{"id":1127,"depth":456,"text":1128},{"id":1147,"depth":456,"text":1148},{"id":1171,"depth":456,"text":1172},{"id":1191,"depth":456,"text":1192},{"id":1262,"depth":456,"text":1263},{"id":1281,"depth":456,"text":1282},{"id":421,"depth":456,"text":422,"children":1335},[1336,1337,1338],{"id":1304,"depth":463,"text":1305},{"id":1311,"depth":463,"text":1312},{"id":1318,"depth":463,"text":1319},"Study mobile game marketing campaigns through four real game ad creatives in Denote, with weekly popularity scores, channel context, and UA test ideas.","Four observed game ad creatives show different ways to frame a player promise, from crossover art to gameplay challenges.","mobile game marketing campaigns,mobile game advertising,mobile game ad creatives",{"toc":483},"/blog/mobile-game-marketing-campaigns-weekly-ad-creatives",10,{"title":891,"description":1339},"blog/mobile-game-marketing-campaigns-weekly-ad-creatives","https://cdn.denote.net/denote/static/source/2026/mobile-game-marketing-campaigns-cover.png",1953,"Tbu7UJnXC_E1z5d-eMycfjSQrFNk2BNYTkeBAVsLCaY",{"id":4,"title":5,"author_avatar":6,"author_brief":7,"author_job":8,"author_name":9,"body":1351,"date":476,"description":477,"digest":478,"draft":479,"extension":480,"featured":479,"keywords":481,"meta":1644,"navigation":483,"path":484,"read_minutes":485,"seo":1645,"stem":487,"tags":488,"thumbnail":489,"words":490,"__hash__":491},{"type":11,"value":1352,"toc":1625},[1353,1357,1362,1364,1382,1386,1390,1392,1394,1398,1452,1454,1456,1458,1462,1464,1468,1472,1474,1485,1489,1493,1495,1499,1501,1507,1511,1515,1517,1519,1523,1525,1543,1545,1547,1549,1563,1565,1569,1571,1575,1579,1583,1587,1591,1593,1600,1605,1607,1609,1611,1613,1615,1617,1619,1621,1623],[14,1354,16,1355,21],{},[18,1356,20],{},[14,1358,24,1359,32],{},[26,1360,31],{"href":28,"rel":1361},[30],[34,1363,37],{"id":36},[39,1365,1366,1374,1376,1380],{},[42,1367,44,1368,48,1370,52,1372,56],{},[18,1369,47],{},[18,1371,51],{},[18,1373,55],{},[42,1375,59],{},[42,1377,62,1378,66],{},[18,1379,65],{},[42,1381,69],{},[14,1383,1384],{},[73,1385],{"alt":75,"src":76},[14,1387,1388],{},[80,1389,82],{},[34,1391,86],{"id":85},[14,1393,89],{},[14,1395,92,1396,96],{},[18,1397,95],{},[98,1399,1400,1410],{},[101,1401,1402],{},[104,1403,1404,1406,1408],{},[107,1405,109],{},[107,1407,112],{},[107,1409,115],{},[117,1411,1412,1420,1428,1436,1444],{},[104,1413,1414,1416,1418],{},[122,1415,124],{},[122,1417,127],{},[122,1419,130],{},[104,1421,1422,1424,1426],{},[122,1423,135],{},[122,1425,138],{},[122,1427,141],{},[104,1429,1430,1432,1434],{},[122,1431,146],{},[122,1433,149],{},[122,1435,152],{},[104,1437,1438,1440,1442],{},[122,1439,157],{},[122,1441,160],{},[122,1443,163],{},[104,1445,1446,1448,1450],{},[122,1447,168],{},[122,1449,171],{},[122,1451,174],{},[14,1453,177],{},[34,1455,181],{"id":180},[183,1457,186],{"id":185},[14,1459,189,1460,193],{},[80,1461,192],{},[14,1463,196],{},[14,1465,1466],{},[73,1467],{"alt":201,"src":202},[14,1469,1470],{},[80,1471,207],{},[183,1473,211],{"id":210},[14,1475,214,1476,219,1479,223,1481,226,1483,230],{},[26,1477,218],{"href":28,"rel":1478},[30],[18,1480,222],{},[18,1482,47],{},[18,1484,229],{},[14,1486,1487],{},[73,1488],{"alt":235,"src":236},[14,1490,1491],{},[80,1492,241],{},[14,1494,244],{},[14,1496,247,1497,251],{},[18,1498,250],{},[183,1500,255],{"id":254},[14,1502,258,1503,261,1505,264],{},[18,1504,51],{},[18,1506,55],{},[14,1508,1509],{},[73,1510],{"alt":269,"src":270},[14,1512,1513],{},[80,1514,275],{},[14,1516,278],{},[183,1518,282],{"id":281},[14,1520,285,1521,289],{},[18,1522,288],{},[14,1524,292],{},[294,1526,1527],{},[14,1528,1529,301,1531,1533,308,1535,1537,314,1539,1541,320],{},[18,1530,300],{},[303,1532],{},[18,1534,307],{},[303,1536],{},[18,1538,313],{},[303,1540],{},[18,1542,319],{},[14,1544,323],{},[34,1546,327],{"id":326},[14,1548,330],{},[332,1550,1551,1555,1559],{},[42,1552,1553,339],{},[18,1554,338],{},[42,1556,1557,345],{},[18,1558,344],{},[42,1560,1561,351],{},[18,1562,350],{},[14,1564,354],{},[14,1566,357,1567,361],{},[18,1568,360],{},[34,1570,365],{"id":364},[14,1572,1573,371],{},[18,1574,370],{},[14,1576,1577,377],{},[18,1578,376],{},[14,1580,1581,383],{},[18,1582,382],{},[14,1584,1585,389],{},[18,1586,388],{},[14,1588,1589,395],{},[18,1590,394],{},[34,1592,399],{"id":398},[14,1594,214,1595,405,1598,409],{},[26,1596,31],{"href":28,"rel":1597},[30],[18,1599,408],{},[14,1601,412,1602,418],{},[26,1603,417],{"href":415,"rel":1604},[30],[34,1606,422],{"id":421},[183,1608,426],{"id":425},[14,1610,429],{},[183,1612,433],{"id":432},[14,1614,436],{},[183,1616,440],{"id":439},[14,1618,443],{},[183,1620,447],{"id":446},[14,1622,450],{},[14,1624,453],{},{"title":455,"searchDepth":456,"depth":456,"links":1626},[1627,1628,1629,1635,1636,1637,1638],{"id":36,"depth":456,"text":37},{"id":85,"depth":456,"text":86},{"id":180,"depth":456,"text":181,"children":1630},[1631,1632,1633,1634],{"id":185,"depth":463,"text":186},{"id":210,"depth":463,"text":211},{"id":254,"depth":463,"text":255},{"id":281,"depth":463,"text":282},{"id":326,"depth":456,"text":327},{"id":364,"depth":456,"text":365},{"id":398,"depth":456,"text":399},{"id":421,"depth":456,"text":422,"children":1639},[1640,1641,1642,1643],{"id":425,"depth":463,"text":426},{"id":432,"depth":463,"text":433},{"id":439,"depth":463,"text":440},{"id":446,"depth":463,"text":447},{"toc":483},{"title":5,"description":477},{"id":1647,"title":1648,"author_avatar":6,"author_brief":7,"author_job":8,"author_name":9,"body":1649,"date":2151,"description":2152,"digest":455,"draft":479,"extension":480,"featured":479,"keywords":2153,"meta":2154,"navigation":483,"path":2155,"read_minutes":485,"seo":2156,"stem":2157,"tags":488,"thumbnail":2158,"words":2159,"__hash__":2160},"blog/blog/advantage-shopping-campaigns-best-practices-2026-guide.md","Advantage+ Shopping Campaigns: 2026 Guide & Best Practices",{"type":11,"value":1650,"toc":2136},[1651,1656,1694,1701,1705,1708,1714,1721,1724,1730,1734,1737,1743,1749,1761,1767,1773,1776,1780,1784,1787,1790,1796,1800,1803,1806,1812,1816,1819,1823,1826,1840,1843,1847,1850,1871,1877,1881,1986,1989,1994,2005,2010,2021,2024,2028,2035,2043,2049,2052,2058,2061,2067,2070,2076,2079,2085,2088,2094,2097,2103,2106,2112,2115,2121,2124,2128],[34,1652,1653],{"id":36},[18,1654,1655],{},"TL;DR:",[39,1657,1658,1664,1670,1676,1682,1688],{},[42,1659,1660,1663],{},[18,1661,1662],{},"Renamed, not replaced."," Advantage+ Shopping Campaigns became Advantage+ Sales Campaigns in early 2025 — same system, wider scope, no rebuild needed for existing campaigns.",[42,1665,1666,1669],{},[18,1667,1668],{},"New since the rename:"," Opportunity Score, improved Andromeda match precision, Advantage+ Leads for lead-gen, and AI-generated creative variants.",[42,1671,1672,1675],{},[18,1673,1674],{},"Thresholds that matter:"," 50+ conversions/week and $50-100+/day budget to exit the learning phase cleanly; 4-6+ fresh creatives refreshed every 2-4 weeks.",[42,1677,1678,1681],{},[18,1679,1680],{},"Measure with blended MER and holdout tests",", not platform ROAS alone — Advantage+'s broad targeting makes in-platform attribution less reliable.",[42,1683,1684,1687],{},[18,1685,1686],{},"Choose manual campaigns instead"," for regulated industries, B2B lead-quality control, or accounts below the conversion-volume threshold.",[42,1689,1690,1693],{},[18,1691,1692],{},"Research competitor creative before launch"," — what you feed the algorithm matters as much as how you configure it.",[14,1695,1696,1697,1700],{},"Meta renamed Advantage+ Shopping Campaigns to ",[18,1698,1699],{},"Advantage+ Sales Campaigns"," in early 2025, expanding it beyond pure e-commerce into leads and app installs. Since then, it's picked up an Opportunity Score, AI-generated creative variants, and a wider set of controls. This guide covers what changed, the AI features rolled out through 2025-2026, and a practical best-practices framework for running it in 2026.",[34,1702,1704],{"id":1703},"what-happened-to-advantage-shopping-campaign","What Happened to Advantage+ Shopping Campaign?",[14,1706,1707],{},"If you've been running Meta ads for a while and suddenly can't find \"Advantage+ Shopping Campaign\" in your objective list, you're not missing anything — it's been renamed.",[14,1709,1710,1711,1713],{},"In early 2025, Meta consolidated Advantage+ Shopping Campaigns into the broader ",[18,1712,1699],{}," structure. The change was about scope, not just branding: the original Advantage+ Shopping was purpose-built for e-commerce purchase events, while Advantage+ Sales extends the same automation — Advantage+ Audience, Advantage+ Placements, Advantage+ Creative, and Advantage+ Campaign Budget — to sales conversions more broadly, including leads and app installs under related Advantage+ campaign types.",[14,1715,1716,1717,1720],{},"For existing advertisers, the practical impact has been minimal. Campaigns that were already running under the old Advantage+ Shopping structure continued delivering under the new name without requiring a rebuild. What did change is what you'll see when creating a ",[80,1718,1719],{},"new"," campaign: the objective selector now shows \"Sales\" with Advantage+ features enabled by default, rather than a separate \"Advantage+ Shopping Campaign\" option.",[14,1722,1723],{},"If your team's internal documentation, dashboards, or reporting still reference \"Advantage+ Shopping,\" it's worth a quick pass to align terminology — client-facing reports in particular tend to raise questions when the name in Ads Manager no longer matches what's in the deck.",[14,1725,1726],{},[73,1727],{"alt":1728,"src":1729},"Timeline of Advantage+ Shopping Campaign renamed to Advantage+ Sales Campaign","https://cdn.denote.net/denote/static/blog/34521bdb7aade551539e83c7995c8f0d.png",[34,1731,1733],{"id":1732},"new-ai-features-in-2025-2026","New AI Features in 2025-2026",[14,1735,1736],{},"A few things changed under the hood beyond the name. Here's what's new since the rename:",[14,1738,1739,1742],{},[18,1740,1741],{},"Opportunity Score."," A 0-100 rating Meta now surfaces at the campaign level, meant to flag how well-configured a campaign is against Meta's recommended setup (creative volume, tracking, audience breadth). It's directionally useful as a checklist, though it shouldn't be treated as a performance guarantee — a high score reflects configuration hygiene, not predicted ROAS.",[14,1744,1745],{},[73,1746],{"alt":1747,"src":1748},"Advantage+ Opportunity Score shown in Meta Ads Manager","https://cdn.denote.net/denote/static/blog/9032e904598d83de8e5c83ac32c390c5.png",[14,1750,1751,1758,1760],{},[26,1752,1755],{"href":1753,"rel":1754},"https://denote.net/blog/meta-andromeda-update-2026",[30],[18,1756,1757],{},"Andromeda retrieval upgrades",[18,1759,914],{}," The underlying Andromeda ad-matching system (which powers ranking and delivery across Advantage+ products) has continued to improve match precision through 2025 and 2026, generally translating into better performance from the same creative volume rather than requiring more assets to see gains.",[14,1762,1763,1766],{},[18,1764,1765],{},"Advantage+ Leads expansion."," Lead generation campaigns can now run under similar Advantage+ automation, extending what used to be a shopping/e-commerce-only toolset to B2B and service businesses collecting leads instead of direct purchases.",[14,1768,1769,1772],{},[18,1770,1771],{},"AI-generated creative variants."," Meta's creative tools now auto-generate multiple variants (backgrounds, text overlays, aspect ratios) from a single uploaded asset, reducing the manual workload of hitting Advantage+'s recommended creative volume.",[14,1774,1775],{},"None of these are reasons to change your overall approach — they're refinements to the same system. The best-practices framework below still applies.",[34,1777,1779],{"id":1778},"advantage-sales-campaign-best-practices-2026","Advantage+ Sales Campaign Best Practices 2026",[183,1781,1783],{"id":1782},"budget-threshold-and-learning-phase","Budget Threshold and Learning Phase",[14,1785,1786],{},"Advantage+ automation needs conversion volume to learn from. As a rule of thumb, accounts generating fewer than roughly 50 conversions a week tend to struggle to exit the learning phase cleanly, which shows up as inconsistent day-to-day costs. If your account is below that threshold, expect a rockier ramp-up — and budget for it rather than pulling the plug after a few unstable days.",[14,1788,1789],{},"On daily budget, Meta's own guidance points to a floor in the neighborhood of $50-$100/day depending on average order value; going meaningfully below that tends to starve the algorithm of the signal it needs.",[14,1791,1792],{},[73,1793],{"alt":1794,"src":1795},"Chart showing Advantage+ learning phase stability by weekly conversion volume","https://cdn.denote.net/denote/static/blog/ce9bd94fd4268dd3e7c1a4f6dc5ed4cf.png",[183,1797,1799],{"id":1798},"existing-customer-budget-cap","Existing-Customer Budget Cap",[14,1801,1802],{},"By default, Advantage+ Sales campaigns can spend a portion of budget targeting people who've already purchased from you — useful for some accounts, wasteful for others chasing pure new-customer acquisition. Setting an existing-customer budget cap (found in the audience controls) lets you put a ceiling on that spend without fully disabling Advantage+ Audience.",[14,1804,1805],{},"If new-customer acquisition is the entire point of the campaign, a low cap (or excluding existing customers via manual audience controls) is usually the right call. If retention and repeat purchases matter too, leaving more room here tends to perform better than manually excluding past purchasers outright.",[14,1807,1808],{},[73,1809],{"alt":1810,"src":1811},"Existing customer budget cap setting inside Advantage+ Audience controls","https://cdn.denote.net/denote/static/blog/1b9497ffa3a5fb11a89c8250c6d36fca.png",[183,1813,1815],{"id":1814},"creative-supply","Creative Supply",[14,1817,1818],{},"Advantage+ campaigns are creative-hungry. The general guidance is a minimum of 4-6 active ad variations per ad set, refreshed roughly every 2-4 weeks as performance starts to decline — creative fatigue shows up faster in Advantage+ structures than in manually targeted campaigns, since the algorithm is testing combinations across a wider audience pool.",[183,1820,1822],{"id":1821},"measurement-blended-mer-over-platform-roas","Measurement: Blended MER Over Platform ROAS",[14,1824,1825],{},"Advantage+'s wider targeting makes single-platform ROAS a less reliable signal than it used to be — the algorithm optimizes across a broad pool, and attribution inside Ads Manager doesn't always reflect the incremental lift you're actually getting. Two things help:",[39,1827,1828,1834],{},[42,1829,1830,1833],{},[18,1831,1832],{},"Blended MER"," (total revenue divided by total marketing spend, across all channels) gives you a cleaner read than in-platform ROAS alone.",[42,1835,1836,1839],{},[18,1837,1838],{},"Holdout tests"," — geographic or audience-based — periodically confirm how much of the reported performance is actually incremental versus what would have happened anyway.",[14,1841,1842],{},"If you're not currently running either, that's usually a bigger lever on decision-making than any single settings tweak in this list.",[183,1844,1846],{"id":1845},"research-your-competitors-creative-before-you-launch","Research Your Competitors' Creative Before You Launch",[14,1848,1849],{},"One thing best-practices lists tend to skip: what you actually put in front of Advantage+'s algorithm matters as much as how you configure it. Before launching, it's worth spending 15-20 minutes looking at what competitors in your category are currently running — which hooks, formats, and offers are showing up repeatedly (a signal they're working), and which angles nobody's tried yet.",[14,1851,1852,1853,1858,1859,1864,1865,1870],{},"This is exactly the kind of research a competitor ad library tool speeds up — ",[26,1854,1857],{"href":1855,"rel":1856},"https://denote.net/facebook-ad-downloader",[30],"pulling live ad creative from competitors across Meta"," and ",[26,1860,1863],{"href":1861,"rel":1862},"https://denote.net/tiktok-ads-downloader",[30],"TikTok"," so you're not starting your Advantage+ creative rotation from a blank page. Tools like ",[26,1866,1869],{"href":1867,"rel":1868},"https://denote.net/",[30],"Denote"," let you save and organize that research directly, rather than screenshotting ads into a folder as you scroll.",[14,1872,1873],{},[73,1874],{"alt":1875,"src":1876},"best facebook ad spy tool","https://cdn.denote.net/denote/static/blog/7ac5d010803b1c86605cfc9e6665dd2f.png",[34,1878,1880],{"id":1879},"advantage-sales-campaign-vs-manual-campaigns-which-to-choose","Advantage+ Sales Campaign vs. Manual Campaigns: Which to Choose",[98,1882,1885],{"className":1883},[1884],"\\\"has-fixed-layout\\\"",[117,1886,1887,1898,1909,1920,1931,1942,1953,1964,1975],{},[104,1888,1889,1892,1895],{},[122,1890,1891],{},"Factor",[122,1893,1894],{},"Advantage+ Sales Campaign",[122,1896,1897],{},"Manual Campaign",[104,1899,1900,1903,1906],{},[122,1901,1902],{},"Conversion volume needed",[122,1904,1905],{},"50+/week to stabilize learning phase",[122,1907,1908],{},"No real minimum",[104,1910,1911,1914,1917],{},[122,1912,1913],{},"Creative supply",[122,1915,1916],{},"4-6+ variants, refreshed every 2-4 weeks",[122,1918,1919],{},"Can run with fewer, less frequent refreshes",[104,1921,1922,1925,1928],{},[122,1923,1924],{},"Targeting control",[122,1926,1927],{},"Meta automates audience & placement",[122,1929,1930],{},"You define audience & placement manually",[104,1932,1933,1936,1939],{},[122,1934,1935],{},"Typical CPA",[122,1937,1938],{},"Generally lower, per Meta's own benchmarks",[122,1940,1941],{},"Generally higher, but more predictable",[104,1943,1944,1947,1950],{},[122,1945,1946],{},"Budget management",[122,1948,1949],{},"Advantage+ Campaign Budget auto-allocates",[122,1951,1952],{},"You set and control budget per ad set",[104,1954,1955,1958,1961],{},[122,1956,1957],{},"Auditability",[122,1959,1960],{},"Limited visibility into why Meta made a decision",[122,1962,1963],{},"Every targeting choice is explicit and reviewable",[104,1965,1966,1969,1972],{},[122,1967,1968],{},"Setup time",[122,1970,1971],{},"Faster — fewer manual decisions upfront",[122,1973,1974],{},"Slower — audience and placement built by hand",[104,1976,1977,1980,1983],{},[122,1978,1979],{},"Best fit",[122,1981,1982],{},"High-volume e-commerce, broad prospecting",[122,1984,1985],{},"Regulated industries, B2B lead quality, precision retargeting",[14,1987,1988],{},"A simple framework for the decision:",[14,1990,1991],{},[18,1992,1993],{},"Lean Advantage+ Sales if:",[39,1995,1996,1999,2002],{},[42,1997,1998],{},"You're generating 50+ conversions/week already",[42,2000,2001],{},"You can supply 4-6+ fresh creative variants and refresh them regularly",[42,2003,2004],{},"Your business model tolerates some volatility in exchange for generally lower CPA",[14,2006,2007],{},[18,2008,2009],{},"Lean manual (Conversions or Traffic objective) if:",[39,2011,2012,2015,2018],{},[42,2013,2014],{},"You're in a regulated industry (finance, housing, employment, healthcare) requiring auditable targeting decisions",[42,2016,2017],{},"Lead quality control matters more than lead volume (common in B2B)",[42,2019,2020],{},"You're below the conversion-volume threshold and need a stable audience to build on before handing control to automation",[14,2022,2023],{},"Plenty of accounts run both in parallel — Advantage+ for broad prospecting, a smaller manually-structured campaign for retargeting or a specific high-value segment where precision matters more than scale.",[34,2025,2027],{"id":2026},"faq","FAQ",[2029,2030,2032],"h4",{"id":2031},"how-do-i-turn-off-advantage-sales-campaign",[18,2033,2034],{},"How do I turn off Advantage+ Sales Campaign?",[14,2036,2037,2038,914],{},"There's no single toggle — pausing the campaign, switching to a Conversions or Traffic objective, or manually restricting audience and placement settings are the three workarounds. ",[26,2039,2042],{"href":2040,"rel":2041},"https://denote.net/blog/how-to-turn-off-advantage-sales-campaign",[30],"We cover all three in detail here",[2029,2044,2046],{"id":2045},"is-advantage-shopping-campaign-worth-it",[18,2047,2048],{},"Is Advantage+ Shopping Campaign worth it?",[14,2050,2051],{},"For accounts with sufficient conversion volume and creative supply, generally yes — Meta's benchmarks show lower CPA versus manual structures for most e-commerce accounts. It's less clearly worth it for low-volume accounts or businesses needing tight targeting control.",[2029,2053,2055],{"id":2054},"can-i-use-advantage-for-lead-generation",[18,2056,2057],{},"Can I use Advantage+ for lead generation?",[14,2059,2060],{},"Yes. Advantage+ Leads extends the same automation to lead-gen objectives, though B2B advertisers should watch lead quality closely, since the algorithm optimizes primarily for volume unless you configure stronger qualifying signals.",[2029,2062,2064],{"id":2063},"whats-the-minimum-budget-for-advantage-sales-campaign",[18,2065,2066],{},"What's the minimum budget for Advantage+ Sales Campaign?",[14,2068,2069],{},"There's no hard minimum, but daily budgets below roughly $50/day (and weekly conversion volume below ~50) tend to produce an unstable learning phase. Below that threshold, a manual campaign is usually easier to manage.",[2029,2071,2073],{"id":2072},"whats-the-difference-between-advantage-shopping-and-advantage-sales",[18,2074,2075],{},"What's the difference between Advantage+ Shopping and Advantage+ Sales?",[14,2077,2078],{},"They're the same system. Meta renamed Advantage+ Shopping Campaigns to Advantage+ Sales Campaigns in early 2025 and widened its scope beyond pure e-commerce to include leads and app installs. Existing campaigns kept running without a rebuild.",[2029,2080,2082],{"id":2081},"what-is-opportunity-score-in-advantage-sales-campaign",[18,2083,2084],{},"What is Opportunity Score in Advantage+ Sales Campaign?",[14,2086,2087],{},"A 0-100 rating Meta shows at the campaign level, reflecting how closely your setup matches its recommended configuration (creative volume, tracking, audience breadth). Treat it as a setup checklist, not a guaranteed performance predictor.",[2029,2089,2091],{"id":2090},"how-do-i-set-an-existing-customer-budget-cap",[18,2092,2093],{},"How do I set an existing-customer budget cap?",[14,2095,2096],{},"It's in the audience controls of your ad set, under Advantage+ Audience settings. Setting a cap limits how much budget can go toward people who've already purchased, without fully disabling Advantage+ Audience.",[2029,2098,2100],{"id":2099},"does-advantage-sales-campaign-run-on-facebook-instagram-or-both",[18,2101,2102],{},"Does Advantage+ Sales Campaign run on Facebook, Instagram, or both?",[14,2104,2105],{},"Both, by default, along with other Meta placements (Reels, Stories, Messenger) — Advantage+ Placements automatically distributes delivery across all of them unless you manually restrict which placements are eligible.",[2029,2107,2109],{"id":2108},"how-many-creatives-do-i-need-for-advantage-sales-campaign",[18,2110,2111],{},"How many creatives do I need for Advantage+ Sales Campaign?",[14,2113,2114],{},"A minimum of 4-6 active ad variations per ad set is the general guidance, refreshed roughly every 2-4 weeks. Creative fatigue tends to show up faster here than in manually targeted campaigns.",[2029,2116,2118],{"id":2117},"can-i-run-advantage-sales-campaign-and-a-manual-campaign-at-the-same-time",[18,2119,2120],{},"Can I run Advantage+ Sales Campaign and a manual campaign at the same time?",[14,2122,2123],{},"Yes, and many accounts do — Advantage+ for broad prospecting alongside a smaller manually-structured campaign for retargeting or a specific high-value segment where precision matters more than scale.",[34,2125,2127],{"id":2126},"bottom-line","Bottom Line",[14,2129,2130,2131,914],{},"Advantage+ Shopping Campaign didn't go away — it became Advantage+ Sales Campaign, with a wider scope and a handful of new AI features layered on through 2025-2026. The core best practices haven't changed much: hit the conversion and creative thresholds, cap existing-customer spend deliberately, measure with blended MER instead of platform ROAS, and know what your competitors are already running before you launch. If your actual goal is scaling back the automation rather than optimizing it, here's how to do that. For a broader look at what the media-buying role looks like day to day, see our ",[26,2132,2135],{"href":2133,"rel":2134},"https://denote.net/use-cases/media-buyers",[30],"guide to optimize ad campaigns for a media buyer",{"title":455,"searchDepth":456,"depth":456,"links":2137},[2138,2139,2140,2141,2148,2149,2150],{"id":36,"depth":456,"text":1655},{"id":1703,"depth":456,"text":1704},{"id":1732,"depth":456,"text":1733},{"id":1778,"depth":456,"text":1779,"children":2142},[2143,2144,2145,2146,2147],{"id":1782,"depth":463,"text":1783},{"id":1798,"depth":463,"text":1799},{"id":1814,"depth":463,"text":1815},{"id":1821,"depth":463,"text":1822},{"id":1845,"depth":463,"text":1846},{"id":1879,"depth":456,"text":1880},{"id":2026,"depth":456,"text":2027},{"id":2126,"depth":456,"text":2127},"2026-07-31T01:56:17+00:00","Meta renamed Advantage+ Shopping to Advantage+ Sales in 2025. Here's what changed, the new AI features for 2026, and a practitioner best-practices guide.","advantage shopping campaigns best practices 2026, meta advantage shopping campaign ai features 2025, meta advantage+ shopping campaigns, advantage plus shopping campaign facebook",{"toc":483},"/blog/advantage-shopping-campaigns-best-practices-2026-guide",{"title":1648,"description":2152},"blog/advantage-shopping-campaigns-best-practices-2026-guide","https://cdn.denote.net/denote/static/blog/ad2355af5eb2fc6884658cf67eeb3983.png",1857,"iVO_Mp5ovlJYLqy6n4D8juBHnBSiwx-ZFw4x74wMXIQ",{"id":2162,"title":2163,"author_avatar":6,"author_brief":7,"author_job":8,"author_name":9,"body":2164,"date":2554,"description":2555,"digest":455,"draft":479,"extension":480,"featured":479,"keywords":2556,"meta":2557,"navigation":483,"path":2558,"read_minutes":883,"seo":2559,"stem":2560,"tags":488,"thumbnail":2561,"words":2562,"__hash__":2563},"blog/blog/how-to-turn-off-advantage-sales-campaign.md","How to Turn Off Advantage+ Sales Campaign (2026)",{"type":11,"value":2165,"toc":2541},[2166,2170,2208,2214,2218,2224,2227,2230,2233,2237,2240,2244,2247,2275,2278,2284,2288,2291,2312,2315,2321,2325,2328,2333,2353,2358,2375,2378,2384,2388,2391,2403,2409,2413,2416,2436,2444,2446,2452,2455,2461,2464,2470,2473,2479,2482,2488,2491,2497,2500,2506,2509,2515,2518,2524,2527,2533,2536,2538],[34,2167,2168],{"id":36},[18,2169,1655],{},[39,2171,2172,2178,2184,2190,2196,2202],{},[42,2173,2174,2177],{},[18,2175,2176],{},"There's no single \"off\" switch."," Advantage+ is built into the Sales objective by default, not a toggle you can flip.",[42,2179,2180,2183],{},[18,2181,2182],{},"Method 1 — Pause the campaign."," Fastest option if you just want to stop delivery right now.",[42,2185,2186,2189],{},[18,2187,2188],{},"Method 2 — Switch to Conversions or Traffic objective."," Full manual control, but you lose Advantage+'s automated optimization and typically see higher CPA.",[42,2191,2192,2195],{},[18,2193,2194],{},"Method 3 — Restrict Audience and Placement manually."," Stay in the Sales objective, keep some automation, but claw back control over who and where you target.",[42,2197,2198,2201],{},[18,2199,2200],{},"Same steps work for the old name"," — \"Advantage+ Shopping Campaign\" is the same system before Meta's 2025 rename.",[42,2203,2204,2207],{},[18,2205,2206],{},"Before you disable anything",", check whether the real issue is setup, not automation — see our best-practices guide.",[14,2209,2210,2213],{},[18,2211,2212],{},"You can't fully turn off Advantage+ Sales Campaign"," — it's the default automation layer for Sales, Leads, and App Promotion objectives in Meta Ads Manager. But you can get the same practical result through three workarounds: pausing the campaign, switching to a different objective, or restricting the audience and placement settings. Here's exactly how each one works.",[34,2215,2217],{"id":2216},"can-you-actually-turn-off-advantage-sales-campaign","Can You Actually Turn Off Advantage+ Sales Campaign?",[14,2219,2220,2223],{},[18,2221,2222],{},"Short answer:"," not as a single toggle, no.",[14,2225,2226],{},"Advantage+ Sales Campaign (formerly called Advantage+ Shopping Campaign, renamed by Meta in early 2025) isn't an add-on feature sitting on top of your campaign — it's built into the Sales objective itself. When you select \"Sales\" as your campaign objective in Ads Manager, Advantage+ Audience, Advantage+ Placements, and Advantage+ Campaign Budget are all enabled by default. There's no single switch labeled \"Advantage+: Off.\"",[14,2228,2229],{},"If you searched for \"how to turn off Advantage+ Shopping Campaign\" and landed here, you're in the right place — it's the same underlying system under its old name.",[14,2231,2232],{},"What you actually get, when you go looking for a way to disable it, is one of three real options below. Which one you pick depends on what you're trying to fix: stop spend immediately, avoid Advantage+ altogether for a new campaign, or just dial back specific automation while staying inside the Sales objective.",[34,2234,2236],{"id":2235},"_3-ways-to-turn-off-advantage-sales-campaign","3 Ways to \"Turn Off\" Advantage+ Sales Campaign",[14,2238,2239],{},"Which one to use depends on what you're actually trying to fix: stop spend immediately, avoid Advantage+ altogether going forward, or just dial back specific automation while staying inside the Sales objective.",[183,2241,2243],{"id":2242},"method-1-pause-or-deactivate-the-campaign","Method 1: Pause or Deactivate the Campaign",[14,2245,2246],{},"This is the fastest option if your goal is simply to stop delivery right now.",[332,2248,2249,2255,2262],{},[42,2250,214,2251,2254],{},[18,2252,2253],{},"Meta Ads Manager"," and locate the Advantage+ Sales campaign.",[42,2256,2257,2258,2261],{},"Toggle the switch next to the campaign name to ",[18,2259,2260],{},"Off"," — this pauses delivery immediately.",[42,2263,2264,2265,2268,2269,586,2272,914],{},"Alternatively, click into the campaign, select ",[18,2266,2267],{},"Edit",", and change the campaign status to ",[18,2270,2271],{},"Paused",[18,2273,2274],{},"Inactive",[14,2276,2277],{},"This stops ad spend and delivery, but it doesn't give you a manual campaign structure to fall back on — it just stops the automated one. If you want to keep running ads with more control, you need Method 2 or Method 3.",[14,2279,2280],{},[73,2281],{"alt":2282,"src":2283},"Pause or Deactivate the Campaign","https://cdn.denote.net/denote/static/blog/d447895b19734519e58700f8a7cdc732.png",[183,2285,2287],{"id":2286},"method-2-switch-to-a-different-campaign-objective","Method 2: Switch to a Different Campaign Objective",[14,2289,2290],{},"If what's bothering you is Advantage+ specifically — not wanting Meta's algorithm handling audience and placement decisions — the workaround is to build your campaign under a different objective rather than trying to strip Advantage+ out of Sales.",[332,2292,2293,2306,2309],{},[42,2294,2295,2296,586,2299,2302,2303,914],{},"Create a new campaign and choose ",[18,2297,2298],{},"Conversions",[18,2300,2301],{},"Traffic"," as the objective instead of ",[18,2304,2305],{},"Sales",[42,2307,2308],{},"Build ad sets manually: define your own audience, exclude Advantage+ Audience suggestions, and select placements yourself.",[42,2310,2311],{},"Set your budget and bidding at the ad set level rather than using Advantage+ Campaign Budget.",[14,2313,2314],{},"The trade-off: you lose the automated optimization Advantage+ provides, and Meta's own benchmarks suggest Advantage+ Sales campaigns run roughly 9-17% lower cost-per-acquisition versus manually structured setups. This route makes the most sense for advertisers who need tight, auditable control — regulated industries (finance, healthcare, housing, employment ads) where every targeting decision needs to be reviewable, or B2B accounts where lead quality control matters more than automated volume. Just be aware that once you're manual, the audience and creative research Advantage+ used to handle for you is now on you — worth knowing before you commit to this route.",[14,2316,2317],{},[73,2318],{"alt":2319,"src":2320},"the trade-off use case","https://cdn.denote.net/denote/static/blog/30016758554b3d9adfcdac4fddde03a7.png",[183,2322,2324],{"id":2323},"method-3-restrict-advantage-audience-and-placement-controls","Method 3: Restrict Advantage+ Audience and Placement Controls",[14,2326,2327],{},"This is the middle ground — you stay inside the Sales objective and keep some automation, but claw back manual control over specific pieces.",[14,2329,2330],{},[18,2331,2332],{},"To restrict audience targeting:",[332,2334,2335,2341,2347,2350],{},[42,2336,2337,2338,914],{},"In your ad set's Audience section, click ",[18,2339,2340],{},"Further limit the reach of your ads",[42,2342,2343,2344,914],{},"Select ",[18,2345,2346],{},"Switch setup",[42,2348,2349],{},"Uncheck the suggested age, gender, and custom audience inclusions Meta has added automatically.",[42,2351,2352],{},"Add back your own custom audiences or exclusions — for example, excluding existing customers if your goal is new-customer acquisition.",[14,2354,2355],{},[18,2356,2357],{},"To restrict placements:",[332,2359,2360,2366,2372],{},[42,2361,2362,2363,914],{},"In the Placements section, click ",[18,2364,2365],{},"Show more settings",[42,2367,2368,2369,914],{},"Deselect ",[18,2370,2371],{},"Advantage+ Placements",[42,2373,2374],{},"Manually choose which placements to run on (Facebook Feed, Instagram Feed, Reels, Stories, etc.).",[14,2376,2377],{},"Keep in mind Meta will generally warn you that turning off these suggestions may limit performance — that's expected, since you're intentionally trading some algorithmic reach for control. This method is the one to use if your real complaint is a specific symptom (e.g., budget quietly shifting toward existing customers, or ads showing in placements that don't convert for your business) rather than a blanket objection to automation.",[14,2379,2380],{},[73,2381],{"alt":2382,"src":2383},"Restrict Advantage+ Audience and Placement Controls","https://cdn.denote.net/denote/static/blog/49306741e1fe10b709a8aaeda78497b2.png",[34,2385,2387],{"id":2386},"going-manual-something-advantage-was-doing-for-you-now-isnt","Going Manual? Something Advantage+ Was Doing for You Now Isn't",[14,2389,2390],{},"Whichever method you pick — a new manual objective, or just restricting audience and placement inside Sales — you're taking back a job Advantage+'s algorithm used to handle: figuring out which audiences and creative angles actually work. Advantage+ tests broadly and lets performance data sort it out. A manual setup doesn't have that built-in feedback loop, so you're starting closer to a blank page.",[14,2392,2393,2394,2397,2398,2402],{},"This is usually where competitor research earns its keep. Before you rebuild targeting or creative from scratch, it's worth checking what's already working for other advertisers in your category — which hooks, offers, and formats keep showing up. ",[26,2395,1869],{"href":1867,"rel":2396},[30]," lets you pull and ",[26,2399,2401],{"href":1855,"rel":2400},[30],"save live ad creative from competitors across Facebook"," and TikTok, so a manual campaign isn't starting with guesswork about audience and angle — you've got a reference point for what to test first.",[14,2404,2405],{},[73,2406],{"alt":2407,"src":2408},"facebook ad downloader","https://cdn.denote.net/denote/static/blog/21e859896ff0b08c5ef4f95235d4c399.png",[34,2410,2412],{"id":2411},"why-advertisers-want-to-turn-this-off","Why Advertisers Want to Turn This Off",[14,2414,2415],{},"A few reasons come up again and again when advertisers go looking for a way out of Advantage+ Sales:",[39,2417,2418,2424,2430],{},[42,2419,2420,2423],{},[18,2421,2422],{},"Performance volatility."," ROAS and daily spend can swing more than advertisers are used to, especially compared to the older, more stable Advantage+ Shopping structure.",[42,2425,2426,2429],{},[18,2427,2428],{},"Lead quality concerns."," For B2B and high-ticket service businesses, automation tends to optimize for volume, which can mean a higher share of low-intent leads.",[42,2431,2432,2435],{},[18,2433,2434],{},"Loss of visibility."," Advertisers can't always see which signals Meta is prioritizing or why budget is shifting between ad sets — it can feel like a black box.",[14,2437,2438,2439,914],{},"If any of these sound like your situation, it's worth reading a step further before you disable anything: in a lot of cases, the fix isn't turning Advantage+ off — it's setting it up correctly in the first place (existing-customer budget caps, creative volume, and measurement approach all matter more than most advertisers expect). We cover that in detail in our ",[26,2440,2443],{"href":2441,"rel":2442},"https://denote.net/blog/advantage-shopping-campaigns-best-practices-2026-guide",[30],"Advantage+ Shopping Campaigns Best Practices 2026 guide",[34,2445,2027],{"id":2026},[2029,2447,2449],{"id":2448},"does-turning-off-advantage-hurt-performance",[18,2450,2451],{},"Does turning off Advantage+ hurt performance?",[14,2453,2454],{},"It can. Meta's own data suggests Advantage+ Sales campaigns achieve meaningfully lower cost-per-acquisition than manual structures for most e-commerce accounts. Turning it off usually trades some efficiency for more control — worth it in some cases, not in others.",[2029,2456,2458],{"id":2457},"can-i-fully-disable-advantage-across-my-whole-ad-account",[18,2459,2460],{},"Can I fully disable Advantage+ across my whole ad account?",[14,2462,2463],{},"No. Advantage+ is the default architecture for Sales, Leads, and App Promotion objectives account-wide — there's no account-level setting to opt every campaign out permanently. You apply the workarounds above on a per-campaign basis.",[2029,2465,2467],{"id":2466},"whats-the-difference-between-pausing-a-campaign-and-switching-objectives",[18,2468,2469],{},"What's the difference between pausing a campaign and switching objectives?",[14,2471,2472],{},"Pausing stops delivery immediately but doesn't replace the campaign with anything — you're just off. Switching objectives (Method 2) lets you keep running ads with full manual control, at the cost of losing Advantage+'s automated optimization.",[2029,2474,2476],{"id":2475},"how-do-i-turn-off-advantage-shopping-campaign-the-old-name",[18,2477,2478],{},"How do I turn off Advantage+ Shopping Campaign — the old name?",[14,2480,2481],{},"Same steps as above. Meta renamed Advantage+ Shopping Campaigns to Advantage+ Sales Campaigns in early 2025, but the underlying system, and the workarounds for disabling parts of it, haven't changed.",[2029,2483,2485],{"id":2484},"will-turning-off-advantage-placements-reduce-my-reach",[18,2486,2487],{},"Will turning off Advantage+ Placements reduce my reach?",[14,2489,2490],{},"Usually, yes, at least initially. Advantage+ Placements lets Meta serve your ad wherever it predicts the best results, so manually restricting placements narrows that pool. Meta will typically show a warning when you deselect it for this reason.",[2029,2492,2494],{"id":2493},"can-i-turn-off-advantage-for-advantage-leads-campaigns-too",[18,2495,2496],{},"Can I turn off Advantage+ for Advantage+ Leads campaigns too?",[14,2498,2499],{},"Yes. Advantage+ Leads runs on the same underlying automation as Advantage+ Sales, so the same three methods apply — pause the campaign, build under a different objective, or restrict audience and placement settings manually.",[2029,2501,2503],{"id":2502},"can-i-turn-off-advantage-audience-without-switching-my-campaign-objective",[18,2504,2505],{},"Can I turn off Advantage+ Audience without switching my campaign objective?",[14,2507,2508],{},"Yes — that's Method 3. You don't need to leave the Sales objective to restrict audience settings; use \"Further limit the reach of your ads\" and switch to manual audience setup while keeping everything else as-is.",[2029,2510,2512],{"id":2511},"can-i-change-an-active-campaigns-objective-to-turn-off-advantage",[18,2513,2514],{},"Can I change an active campaign's objective to turn off Advantage+?",[14,2516,2517],{},"No. Meta doesn't allow you to edit the objective of an existing campaign. You'll need to create a new campaign under Conversions or Traffic and rebuild your ad sets manually.",[2029,2519,2521],{"id":2520},"can-i-turn-off-advantage-sales-campaign-from-the-meta-business-suite-mobile-app",[18,2522,2523],{},"Can I turn off Advantage+ Sales Campaign from the Meta Business Suite mobile app?",[14,2525,2526],{},"Pausing a campaign works fine from mobile. For audience and placement restrictions, though, it's easier on desktop — the mobile app surfaces fewer of the manual override options.",[2029,2528,2530],{"id":2529},"does-turning-off-advantage-affect-my-existing-customer-budget-cap",[18,2531,2532],{},"Does turning off Advantage+ affect my existing-customer budget cap?",[14,2534,2535],{},"Restricting audience settings (Method 3) removes Meta's automatic existing-customer targeting entirely, so the budget cap setting becomes irrelevant — you're back to defining your own audience exclusions manually.",[34,2537,2127],{"id":2126},[14,2539,2540],{},"There's no single \"Advantage+: Off\" switch — but pausing the campaign, switching objectives, or restricting audience and placement settings will get you there depending on what you actually need. If your concern is really about performance or control rather than automation itself, it's worth checking whether the issue is a setup problem before you disable anything.",{"title":455,"searchDepth":456,"depth":456,"links":2542},[2543,2544,2545,2550,2551,2552,2553],{"id":36,"depth":456,"text":1655},{"id":2216,"depth":456,"text":2217},{"id":2235,"depth":456,"text":2236,"children":2546},[2547,2548,2549],{"id":2242,"depth":463,"text":2243},{"id":2286,"depth":463,"text":2287},{"id":2323,"depth":463,"text":2324},{"id":2386,"depth":456,"text":2387},{"id":2411,"depth":456,"text":2412},{"id":2026,"depth":456,"text":2027},{"id":2126,"depth":456,"text":2127},"2026-07-31T01:55:40+00:00","You can't fully disable Advantage+ Sales Campaign, but you can get the same result. Here are the 3 methods that actually work in 2026, step by step.","how to turn off advantage sales campaign, advantage plus sales campaign, how to turn off advantage plus sales campaign",{"toc":483},"/blog/how-to-turn-off-advantage-sales-campaign",{"title":2163,"description":2555},"blog/how-to-turn-off-advantage-sales-campaign","https://cdn.denote.net/denote/static/blog/b357521a0c3a6f1710570259fda78d5e.png",1708,"OV94sjTD-R7FyXt3DiPuEO074uz8L5_Mf3qbtPTl4fw",1790678242377]