[{"data":1,"prerenderedAt":2830},["ShallowReactive",2],{"blog-post:/blog/tiktok-ad-spy-creative-research":3,"related-posts:/blog/tiktok-ad-spy-creative-research":532},{"id":4,"title":5,"author_avatar":6,"author_brief":7,"author_job":8,"author_name":9,"body":10,"date":516,"description":517,"digest":518,"draft":519,"extension":520,"featured":519,"keywords":521,"meta":522,"navigation":523,"path":524,"read_minutes":525,"seo":526,"stem":527,"tags":528,"thumbnail":529,"words":530,"__hash__":531},"blog/blog/tiktok-ad-spy-creative-research.md","TikTok Ad Spy: Choose Sources and Build a Creative Shortlist","https://cdn.denote.net/denote/static/source/2026/tt6uv4IV_400x400-(3).jpg","AI & Marketing Consultant","Product Marketing Manager","Mia Taylor",{"type":11,"value":12,"toc":499},"minimark",[13,17,25,30,46,52,56,59,66,71,148,156,163,167,170,253,256,260,266,269,283,286,292,301,305,313,333,339,347,350,359,363,366,372,442,451,455,462,465,469,474,477,481,484,488],[14,15,16],"p",{},"TikTok ad spy research helps you find relevant advertising ideas, inspect the creative and landing-page promise, and decide what to test for your own audience. Start with a source that covers your market, narrow the comparison set, and keep the evidence beside each idea.",[14,18,19,20,24],{},"A useful TikTok ad spy tool should help you answer three questions: ",[21,22,23],"strong",{},"Where did this ad come from? What can I observe? What decision can my team make from it?"," A large result count alone answers none of them.",[26,27,29],"h2",{"id":28},"tldr","TL;DR",[31,32,33,37,40,43],"ul",{},[34,35,36],"li",{},"Use TikTok Creative Center for filtered creative inspiration; it is a curated source, so a missing competitor does not establish that the brand is inactive.",[34,38,39],{},"Use an ad library to search for relevant references and retain their source context.",[34,41,42],{},"For Game or Tool research, Denote Top Ads adds a weekly discovery route. Keep its popularity signals separate from TikTok's own metrics.",[34,44,45],{},"Shortlist ads by relevance and a testable idea. Views, rank, and observed run length cannot establish competitor profitability.",[14,47,48],{},[49,50,51],"em",{},"Method note: This guide describes a research process. The example brief is fictional; it is not a report of ranked ads or an evaluation of paid-tool coverage.",[26,53,55],{"id":54},"choose-a-tiktok-ad-spy-source-for-your-question","Choose a TikTok ad spy source for your question",[14,57,58],{},"Different sources solve different research problems. Choose the question before choosing the tool.",[14,60,61],{},[62,63],"img",{"alt":64,"src":65},"Four-step TikTok ad research flow: choose a source, set a comparable scope, inspect the creative and write one test","https://cdn.denote.net/denote/static/source/2026/tiktok-ad-spy-research-flow.png",[14,67,68],{},[49,69,70],{},"Illustration: each discovery session should retain its source context and finish with a testable idea.",[72,73,74,90],"table",{},[75,76,77],"thead",{},[78,79,80,84,87],"tr",{},[81,82,83],"th",{},"Research question",[81,85,86],{},"Starting point",[81,88,89],{},"What to verify",[91,92,93,105,122,137],"tbody",{},[78,94,95,99,102],{},[96,97,98],"td",{},"Which creative approaches appear in my TikTok category?",[96,100,101],{},"TikTok Creative Center → Top Ads",[96,103,104],{},"Region, industry, objective and time frame",[78,106,107,110,119],{},[96,108,109],{},"Can I find relevant TikTok references alongside other platforms?",[96,111,112],{},[113,114,118],"a",{"href":115,"rel":116},"https://denote.net/denote-ad-library",[117],"nofollow","Denote Ad Library",[96,120,121],{},"Source platform and available filters for the returned ads",[78,123,124,127,134],{},[96,125,126],{},"Which Game or Tool creatives merit inspection this week?",[96,128,129],{},[113,130,133],{"href":131,"rel":132},"https://denote.net/top-ads",[117],"Denote Top Ads",[96,135,136],{},"Category, completed week, chart and channel scope",[78,138,139,142,145],{},[96,140,141],{},"What is one advertiser doing across channels?",[96,143,144],{},"A source with confirmed coverage of those channels",[96,146,147],{},"Advertiser identity, source links, capture dates and gaps",[14,149,150,151],{},"TikTok says the ads featured in its Creative Center Top Ads collection are authorized by advertisers. That inclusion rule matters: the collection is useful for studying creative approaches, but it is not a complete competitor campaign inventory. ",[113,152,155],{"href":153,"rel":154},"https://ads.tiktok.com/resources/help/article/top-ads",[117],"TikTok's About Top Ads documentation",[14,157,158,159,162],{},"Denote's ",[21,160,161],{},"Facebook Ad Spy"," is a separate route for Facebook competitor research. For TikTok, begin with Creative Center or a relevant TikTok result in Denote Ad Library. Do not assume that every product called “Ad Spy” covers every platform.",[26,164,166],{"id":165},"how-to-evaluate-a-tiktok-ad-spy-tool","How to evaluate a TikTok ad spy tool",[14,168,169],{},"Before committing to a tool, try a small research task you already understand: one category, one market, and a few advertisers whose identities you can verify.",[72,171,172,185],{},[75,173,174],{},[78,175,176,179,182],{},[81,177,178],{},"Capability",[81,180,181],{},"Practical check",[81,183,184],{},"Why it matters",[91,186,187,198,209,220,231,242],{},[78,188,189,192,195],{},[96,190,191],{},"Relevant coverage",[96,193,194],{},"Can you find recognizable ads in the intended country and language?",[96,196,197],{},"A broad library may still have a weak sample for your market",[78,199,200,203,206],{},[96,201,202],{},"Source traceability",[96,204,205],{},"Can you record the advertiser, original destination and observation date?",[96,207,208],{},"A thumbnail without context is difficult to audit",[78,210,211,214,217],{},[96,212,213],{},"Useful filtering",[96,215,216],{},"Can you separate platform, format and relevant time scope?",[96,218,219],{},"Comparable references produce clearer conclusions",[78,221,222,225,228],{},[96,223,224],{},"Creative inspection",[96,226,227],{},"Can you watch the opening, read the copy and inspect the offer?",[96,229,230],{},"Search results alone conceal the structure of the idea",[78,232,233,236,239],{},[96,234,235],{},"Research handoff",[96,237,238],{},"Can another teammate recover the reference and your notes?",[96,240,241],{},"A usable brief needs more than a bookmarked video",[78,243,244,247,250],{},[96,245,246],{},"Metric definitions",[96,248,249],{},"Does the tool explain estimates and ranking fields?",[96,251,252],{},"Numbers from different providers may describe different things",[14,254,255],{},"Do not award a tool a “winning ads” label because it sorts by run length. An observed long run is a reason to investigate, not proof that the advertiser acquired profitable customers. Likewise, an unavailable result can reflect coverage or access limits.",[26,257,259],{"id":258},"build-a-narrow-tiktok-ad-spy-comparison-set","Build a narrow TikTok ad spy comparison set",[14,261,262,263],{},"Write a research question such as: ",[49,264,265],{},"Which product-demonstration openings make the benefit understandable before a spoken explanation?",[14,267,268],{},"Choose one market, product category and campaign objective. Avoid comparing a purchase-focused product video with an unrelated app-install creative simply because both have many views. If the source does not expose your preferred filter, record the limitation and manually exclude irrelevant references.",[14,270,271,272,277,278],{},"In ",[113,273,276],{"href":274,"rel":275},"https://ads.tiktok.com/business/creativecenter/inspiration/topads/pc/en",[117],"TikTok Creative Center",", search for a product or keyword and use the relevant region, industry, objective and time filters. TikTok's desktop documentation describes additional language/format options and an analytics view with relative performance over the video. Read the displayed measure before interpreting a peak. ",[113,279,282],{"href":280,"rel":281},"https://ads.tiktok.com/resources/help/article/how-to-use-the-top-ads-dashboard?lang=en",[117],"TikTok Top Ads Dashboard help",[14,284,285],{},"Keep TikTok's native analytics in one column and third-party observations in another. A TikTok view-rate metric and a Denote weekly popularity score cannot be compared as if they were the same outcome.",[14,287,288],{},[62,289],{"alt":290,"src":291},"TikTok Creative Center Top Ads Dashboard with keyword search and region, industry, objective and time filters","https://cdn.denote.net/denote/static/source/2026/tiktok-creative-center-filters-20261014.jpg",[14,293,294],{},[49,295,296,297,300],{},"Product screenshot: ",[113,298,276],{"href":274,"rel":299},[117],", captured October 14, 2026 while logged out. Japan and Last 30 days are selected in this navigation example; it is not a market-results report.",[26,302,304],{"id":303},"use-denote-top-ads-for-game-and-tool-discovery","Use Denote Top Ads for Game and Tool discovery",[14,306,307,308,312],{},"If your research concerns a game or tool app, open ",[113,309,311],{"href":131,"rel":310},[117],"Top Ads"," and choose the relevant category. Select a completed week and the chart that fits your question:",[31,314,315,321,327],{},[34,316,317,320],{},[21,318,319],{},"Weekly Trending:"," inspect creatives prominent in the weekly popularity chart.",[34,322,323,326],{},[21,324,325],{},"Weekly Rising:"," inspect creatives showing increasing weekly popularity.",[34,328,329,332],{},[21,330,331],{},"New Creatives:"," inspect ideas newly observed in the chart.",[14,334,335],{},[62,336],{"alt":337,"src":338},"Denote Top Ads public filters with Weekly Trending, Game, channel options and October 5–11, 2026 selected","https://cdn.denote.net/denote/static/source/2026/denote-top-ads-filters-20261014.jpg",[14,340,341],{},[49,342,296,343,346],{},[113,344,133],{"href":131,"rel":345},[117],", captured October 14, 2026. Game → Weekly Trending, week of October 5–11. This shows the research scope, not campaign outcomes.",[14,348,349],{},"Keep the channel scope relevant to TikTok; a mixed-network result is not automatically a TikTok example. Record the selected chart and available filters. Advanced access may require signing in or a suitable plan.",[14,351,352,353,358],{},"This is a discovery step. It does not turn a chart score into TikTok CTR, installs, spend, or ROAS. For a broader discovery routine, use our ",[113,354,357],{"href":355,"rel":356},"https://denote.net/blog/how-to-find-winning-ads-research-workflow",[117],"guide to finding ads worth testing",".",[26,360,362],{"id":361},"turn-tiktok-ad-spy-observations-into-one-test","Turn TikTok ad spy observations into one test",[14,364,365],{},"Inspect each candidate in three passes: watch the opening without sound, watch the full video with sound, then check the destination if it is accessible. Write what you saw before writing why you think it might work.",[14,367,368,371],{},[21,369,370],{},"Illustrative example:"," A fictional desk-organizer ad opens with a cluttered surface, shows one storage action, and finishes with a tidier desk. Its destination explains the organizer's dimensions.",[72,373,374,384],{},[75,375,376],{},[78,377,378,381],{},[81,379,380],{},"Brief field",[81,382,383],{},"Example entry",[91,385,386,394,402,410,418,426,434],{},[78,387,388,391],{},[96,389,390],{},"Observation",[96,392,393],{},"The first scene shows the problem before the product name",[78,395,396,399],{},[96,397,398],{},"Hypothesis",[96,400,401],{},"A visible problem may explain our own organizer's purpose faster",[78,403,404,407],{},[96,405,406],{},"Original execution",[96,408,409],{},"Film our own desk, product and demonstration",[78,411,412,415],{},[96,413,414],{},"Test variable",[96,416,417],{},"Problem-first opening versus product-first opening",[78,419,420,423],{},[96,421,422],{},"Keep consistent",[96,424,425],{},"Remaining footage, offer, destination and audience setup",[78,427,428,431],{},[96,429,430],{},"Outcome",[96,432,433],{},"Evaluate with our own campaign and purchase data",[78,435,436,439],{},[96,437,438],{},"Unknown",[96,440,441],{},"The reference advertiser's targeting, spend and profitability",[14,443,444,445,450],{},"The research gives you a reason to run the test. It does not give you the result. Use the ",[113,446,449],{"href":447,"rel":448},"https://denote.net/blog/ad-creative-analysis-worksheet",[117],"ad creative analysis worksheet"," to make the handoff more detailed.",[26,452,454],{"id":453},"keep-a-research-log-that-survives-the-brainstorm","Keep a research log that survives the brainstorm",[14,456,457,458,461],{},"For every retained reference, record ",[21,459,460],{},"source link, advertiser, platform, market, capture date, chart/filter scope if relevant, opening, promise, proof, CTA, unknowns and proposed test",". Add the actual creative identifier when available; otherwise retain the source URL and note the identity limitation.",[14,463,464],{},"At the next review, ask whether the hypothesis became a produced creative, whether it ran, and what your own results showed. Archive ideas that no longer fit the product or audience. This keeps TikTok ad spy research connected to production decisions.",[26,466,468],{"id":467},"tiktok-ad-spy-questions","TikTok ad spy questions",[470,471,473],"h3",{"id":472},"can-a-tiktok-ad-spy-tool-show-a-competitors-roas","Can a TikTok ad spy tool show a competitor's ROAS?",[14,475,476],{},"Public creative observations do not reveal a competitor's private revenue and acquisition costs. Treat any estimate according to its provider's definition, and evaluate your own creative with your own results.",[470,478,480],{"id":479},"does-saving-a-reference-mean-i-can-reuse-its-footage","Does saving a reference mean I can reuse its footage?",[14,482,483],{},"Keep the reference for analysis and make an original execution using assets and claims you can use. A saved file does not establish permission to republish it.",[470,485,487],{"id":486},"what-should-i-do-first","What should I do first?",[14,489,490,491,494,495,498],{},"Choose one research question and a small, comparable set of ads. Begin in ",[113,492,118],{"href":115,"rel":493},[117],", or use ",[113,496,311],{"href":131,"rel":497},[117]," for a Game or Tool question. End the TikTok ad spy session with one clear test brief, its source, and its unresolved assumptions.",{"title":500,"searchDepth":501,"depth":501,"links":502},"",2,[503,504,505,506,507,508,509,510],{"id":28,"depth":501,"text":29},{"id":54,"depth":501,"text":55},{"id":165,"depth":501,"text":166},{"id":258,"depth":501,"text":259},{"id":303,"depth":501,"text":304},{"id":361,"depth":501,"text":362},{"id":453,"depth":501,"text":454},{"id":467,"depth":501,"text":468,"children":511},[512,514,515],{"id":472,"depth":513,"text":473},3,{"id":479,"depth":513,"text":480},{"id":486,"depth":513,"text":487},"2026-10-13T09:00:00+08:00","Use TikTok ad spy research to choose reliable sources, compare relevant creatives, and turn observations into original test briefs with Denote.","Choose the right source, shortlist comparable TikTok ads, and turn a creative observation into an original test.",false,"md","tiktok ad spy, tiktok ads spy, tiktok ad spy tool, TikTok competitor ads",{"toc":523},true,"/blog/tiktok-ad-spy-creative-research",7,{"title":5,"description":517},"blog/tiktok-ad-spy-creative-research",null,"https://cdn.denote.net/denote/static/source/2026/tiktok-ad-spy-creative-research-cover.png",1324,"q7dHhKQGA3hBOw7eNeLLFHniQ7fSDwo1YPSngZz4Pxs",[533,981,1377,1882,2227],{"id":534,"title":535,"author_avatar":6,"author_brief":7,"author_job":8,"author_name":9,"body":536,"date":970,"description":971,"digest":972,"draft":519,"extension":520,"featured":519,"keywords":973,"meta":974,"navigation":523,"path":975,"read_minutes":525,"seo":976,"stem":977,"tags":528,"thumbnail":978,"words":979,"__hash__":980},"blog/blog/how-to-use-denote.md","How to Use Denote: From Ad Discovery to a Test Brief",{"type":11,"value":537,"toc":955},[538,541,547,549,563,567,656,659,665,670,674,687,695,698,702,727,731,738,741,744,751,755,761,771,780,784,790,796,807,810,870,879,883,886,889,898,902,909,916,925,929,933,941,945,948,952],[14,539,540],{},"How to use Denote: choose an ad-research task, find a relevant reference, organize the idea, and turn your observations into a test brief. Start with Top Ads for weekly Game or Tool discovery, Ad Library for a broader search, or Ad Spy for Facebook competitor research.",[14,542,543,546],{},[21,544,545],{},"Updated October 16, 2026."," This guide focuses on getting from discovery to a usable creative decision. Product access and available controls can depend on your account and plan.",[26,548,29],{"id":28},[31,550,551,554,557,560],{},[34,552,553],{},"Choose the entry point that matches the question; you do not need to begin by collecting files.",[34,555,556],{},"Inspect the creative and retain its source, observation date and research scope.",[34,558,559],{},"Save selected references into a useful collection, with a reason for keeping each one.",[34,561,562],{},"Leave the session with one original concept and a clear variable to test.",[26,564,566],{"id":565},"how-to-use-denote-pick-the-right-starting-point","How to use Denote: pick the right starting point",[72,568,569,582],{},[75,570,571],{},[78,572,573,576,579],{},[81,574,575],{},"Your task",[81,577,578],{},"Start here",[81,580,581],{},"Output to aim for",[91,583,584,597,611,626,641],{},[78,585,586,589,594],{},[96,587,588],{},"Find ideas appearing in weekly Game or Tool charts",[96,590,591],{},[113,592,311],{"href":131,"rel":593},[117],[96,595,596],{},"A scoped shortlist with chart/week context",[78,598,599,602,608],{},[96,600,601],{},"Explore references across platforms",[96,603,604],{},[113,605,607],{"href":115,"rel":606},[117],"Ad Library",[96,609,610],{},"Relevant ads and their source details",[78,612,613,616,623],{},[96,614,615],{},"Research a Facebook competitor",[96,617,618],{},[113,619,622],{"href":620,"rel":621},"https://denote.net/ad-spy",[117],"Ad Spy",[96,624,625],{},"Observations about the advertiser's visible creative approach",[78,627,628,631,638],{},[96,629,630],{},"Retain and organize references",[96,632,633],{},[113,634,637],{"href":635,"rel":636},"https://denote.net/swipe-file",[117],"Swipe File",[96,639,640],{},"A collection your team can revisit",[78,642,643,646,653],{},[96,644,645],{},"Save an ad while browsing a supported source",[96,647,648],{},[113,649,652],{"href":650,"rel":651},"https://chromewebstore.google.com/detail/denote-save-ads-tk-fb-ad/okieokifcnnigcgceookjighhplbhcip",[117],"Denote extension",[96,654,655],{},"A saved reference with enough context to analyze",[14,657,658],{},"The extension supports collection while browsing. Top Ads and the research pages help you choose what merits attention in the first place. Start with one question such as “Which opening makes this product benefit clear?” so the session has a useful endpoint.",[14,660,661],{},[62,662],{"alt":663,"src":664},"Denote task map: Top Ads for weekly Game and Tool discovery, Ad Library for broader references, and Ad Spy for Facebook competitor context","https://cdn.denote.net/denote/static/source/2026/denote-research-entry-points.png",[14,666,667],{},[49,668,669],{},"Illustration: choose the research entry point that matches your question, then retain the source context and prepare an original test.",[26,671,673],{"id":672},"_1-get-into-the-workspace-when-your-task-needs-it","1. Get into the workspace when your task needs it",[14,675,676,677,682,683,686],{},"Open ",[113,678,681],{"href":679,"rel":680},"https://denote.net/",[117],"Denote"," and follow the sign-in or account-creation route presented by the site. The workspace is available through ",[21,684,685],{},"Start Denote","; saved collections and some deeper actions require an account.",[14,688,689,690,694],{},"If you plan to collect references while browsing, install the extension from its ",[113,691,693],{"href":650,"rel":692},[117],"official Chrome Web Store listing",". Use the listing linked from Denote so you install the intended extension. Return to the ad-source tab after installation and sign in when prompted.",[14,696,697],{},"For the first research session, choose one product, audience or creative problem. Creating a large folder structure can wait until you know which references you want to retain.",[26,699,701],{"id":700},"_2-use-top-ads-to-find-a-weekly-starting-point","2. Use Top Ads to find a weekly starting point",[14,703,704,707,708,711,712,715,716,719,720,715,723,726],{},[113,705,133],{"href":131,"rel":706},[117]," currently offers ",[21,709,710],{},"Weekly Trending",", ",[21,713,714],{},"Weekly Rising"," and ",[21,717,718],{},"New Creatives",", with ",[21,721,722],{},"Game",[21,724,725],{},"Tool"," category choices. Pick the category and completed week relevant to your question.",[14,728,729],{},[62,730],{"alt":337,"src":338},[14,732,733],{},[49,734,296,735,346],{},[113,736,133],{"href":131,"rel":737},[117],[14,739,740],{},"Trending helps you inspect high weekly popularity; Rising helps you inspect movement; New Creatives helps you inspect newly observed ideas. These charts have different selection bases. A position in one is not directly comparable to the same position in another.",[14,742,743],{},"Record the chart, week, category, channel scope and any other selected filters. If you research a particular platform, check the actual source platform of the reference. A mixed-channel chart does not make every row a Facebook or TikTok ad.",[14,745,746,747,358],{},"Inspect the opening, demonstration and offer behind a candidate. Keep a reference when you can name a visible idea and a reason it fits your product. For a longer routine, see ",[113,748,750],{"href":355,"rel":749},[117],"how to find ads worth testing",[26,752,754],{"id":753},"_3-use-ad-library-or-ad-spy-for-a-narrower-question","3. Use Ad Library or Ad Spy for a narrower question",[14,756,676,757,760],{},[113,758,607],{"href":115,"rel":759},[117]," when you have a category, platform or type of creative in mind. Narrow the available filters, then inspect the returned ads instead of treating the result count as a quality signal. When a result does not expose a detail you need, retain that limitation in the notes.",[14,762,763,764,767,768,770],{},"For Facebook competitor research, begin with ",[113,765,622],{"href":620,"rel":766},[117],". Verify the advertiser identity and look at its visible message, format, offer and destination. The workspace names this route ",[21,769,161],{},"; TikTok research should start with a relevant TikTok source or Ad Library result.",[14,772,773,774,779],{},"A competitor review is useful when it answers a question such as “How does this brand demonstrate the benefit?” Public observations do not disclose every targeting setting, conversion or revenue result. Use our ",[113,775,778],{"href":776,"rel":777},"https://denote.net/blog/how-to-research-competitor-ads",[117],"competitor research guide"," to structure the wider review.",[26,781,783],{"id":782},"_4-save-a-shortlist-with-a-reason-attached","4. Save a shortlist with a reason attached",[14,785,786,787,358],{},"Use Denote's available save action or the extension on a supported ad-source page, then confirm that the reference appears in the intended workspace collection. Boards and folders can keep selected references together. Choose a collection name that explains its purpose, such as ",[21,788,789],{},"Product demonstrations to review",[14,791,792],{},[62,793],{"alt":794,"src":795},"Publisher-supplied Denote example showing named swipe-file boards and saved creative cards","https://cdn.denote.net/denote/static/source/2026/denote-swipe-file-publisher-example.png",[14,797,798],{},[49,799,800,801,806],{},"Publisher-supplied example from the ",[113,802,805],{"href":803,"rel":804},"https://chromewebstore.google.com/detail/denote-save-ads-tk-fb-ad/okieokifcnnigcgceookjighhplbhcip?hl=en",[117],"official Denote extension listing",", retrieved October 14, 2026. It illustrates boards and saved references; the interface can vary by account and version.",[14,808,809],{},"Keep these notes alongside each reference in your working research document:",[72,811,812,822],{},[75,813,814],{},[78,815,816,819],{},[81,817,818],{},"Note",[81,820,821],{},"What to write",[91,823,824,832,840,847,855,862],{},[78,825,826,829],{},[96,827,828],{},"Source",[96,830,831],{},"Original link or creative identifier and advertiser",[78,833,834,837],{},[96,835,836],{},"Context",[96,838,839],{},"Platform, capture date and relevant filters/chart week",[78,841,842,844],{},[96,843,390],{},[96,845,846],{},"The visible opening, promise, demonstration and CTA",[78,848,849,852],{},[96,850,851],{},"Relevance",[96,853,854],{},"Why the mechanism fits your product or audience",[78,856,857,859],{},[96,858,438],{},[96,860,861],{},"Missing delivery or business-outcome information",[78,863,864,867],{},[96,865,866],{},"Next action",[96,868,869],{},"Proposed original concept, owner and review date",[14,871,872,873,878],{},"If you only need to retain a Facebook reference, the ",[113,874,877],{"href":875,"rel":876},"https://denote.net/blog/save-and-dwonload-ads-from-facebook-ad-library",[117],"save and download guide"," covers that task. Keep the source context even when you also export a media file.",[26,880,882],{"id":881},"_5-read-the-data-according-to-its-definition","5. Read the data according to its definition",[14,884,885],{},"Denote Top Ads popularity scores describe chart signals. An impression/display estimate is a provider estimate. Spend estimates also require their assumptions and scope to be understood. None of these measures alone tells you a competitor's ROAS or profit.",[14,887,888],{},"Observed run length can help prioritize a reference for inspection, but it does not establish that a campaign ran continuously at the same budget or that the creative caused good results. Keep missing fields marked unknown.",[14,890,891,892,897],{},"For Facebook extension estimates, use the ",[113,893,896],{"href":894,"rel":895},"https://denote.net/blog/how-to-use-ad-spend-in-denote-extension",[117],"ad-spend guide",". Avoid setting your own budget by copying an estimated competitor amount.",[26,899,901],{"id":900},"_6-turn-the-reference-into-an-original-brief","6. Turn the reference into an original brief",[14,903,904,905,908],{},"Use the ",[113,906,449],{"href":447,"rel":907},[117]," to break the reference into its parts. The handoff should explain what you saw, what you think it might help, and what your team will change.",[14,910,911,912,915],{},"For example, a ",[21,913,914],{},"fictional"," product video might demonstrate the benefit before naming the product. Your hypothesis could be that showing your own demonstration earlier will explain the benefit faster. Produce two opening sequences while keeping the rest of the concept consistent, then evaluate your own campaign outcomes.",[14,917,918,919,924],{},"Reference research supplies the idea. Your own results decide whether to develop it further. The ",[113,920,923],{"href":921,"rel":922},"https://denote.net/blog/how-to-write-ad-briefs",[117],"ad brief guide"," can help package the decision for production.",[26,926,928],{"id":927},"questions-when-getting-started-with-denote","Questions when getting started with Denote",[470,930,932],{"id":931},"do-i-need-the-extension-to-browse-top-ads","Do I need the extension to browse Top Ads?",[14,934,935,936,940],{},"You can open the public ",[113,937,939],{"href":131,"rel":938},[117],"Top Ads page"," directly. The extension serves the separate task of collecting references while browsing supported sources. Deeper workspace access may require signing in.",[470,942,944],{"id":943},"which-denote-feature-should-i-use-first","Which Denote feature should I use first?",[14,946,947],{},"Start with the task table above. Use a weekly chart for Game/Tool discovery, Ad Library for broader references, and Ad Spy for Facebook competitor context. You can organize the shortlist after finding a relevant idea.",[470,949,951],{"id":950},"what-should-i-finish-with","What should I finish with?",[14,953,954],{},"A small collection with a clear purpose, source context and one testable brief is a useful first outcome. Once you know how to use Denote for that complete workflow, expand the research around the next decision your team needs to make.",{"title":500,"searchDepth":501,"depth":501,"links":956},[957,958,959,960,961,962,963,964,965],{"id":28,"depth":501,"text":29},{"id":565,"depth":501,"text":566},{"id":672,"depth":501,"text":673},{"id":700,"depth":501,"text":701},{"id":753,"depth":501,"text":754},{"id":782,"depth":501,"text":783},{"id":881,"depth":501,"text":882},{"id":900,"depth":501,"text":901},{"id":927,"depth":501,"text":928,"children":966},[967,968,969],{"id":931,"depth":513,"text":932},{"id":943,"depth":513,"text":944},{"id":950,"depth":513,"text":951},"2026-10-16T08:00:00+08:00","Learn how to use Denote Top Ads, Ad Library, Ad Spy, and saved references to research creatives and prepare a clear, original test brief.","Choose the right Denote entry point, inspect a reference, retain its context, and brief an original creative test.","how to use Denote, Denote Top Ads, Denote Ad Spy, ad creative research",{"toc":523},"/blog/how-to-use-denote",{"title":535,"description":971},"blog/how-to-use-denote","https://cdn.denote.net/denote/static_pages/how-to-use-denote.png",1237,"UMiFAtWrJZmv4ntJ84ru3eLy9QeuYe8WGV-C5TMP6uc",{"id":982,"title":983,"author_avatar":6,"author_brief":7,"author_job":8,"author_name":9,"body":984,"date":970,"description":1367,"digest":1368,"draft":519,"extension":520,"featured":519,"keywords":1369,"meta":1370,"navigation":523,"path":1371,"read_minutes":525,"seo":1372,"stem":1373,"tags":528,"thumbnail":1374,"words":1375,"__hash__":1376},"blog/blog/save-and-dwonload-ads-from-facebook-ad-library.md","Save and Download Ads from Facebook Ad Library: A Practical Guide",{"type":11,"value":985,"toc":1353},[986,989,994,996,1011,1015,1027,1036,1039,1043,1049,1055,1063,1066,1074,1078,1086,1097,1103,1113,1116,1122,1126,1129,1132,1135,1138,1144,1149,1153,1215,1218,1222,1225,1302,1309,1320,1324,1328,1331,1335,1338,1342,1345],[14,987,988],{},"Save and download ads from Facebook Ad Library by finding the advertiser's ad, saving a reference through the Denote extension, then using an available download action if you need a local file. Confirm the saved creative and retain its source link before moving on.",[14,990,991,993],{},[21,992,545],{}," Saving a reference and downloading its media solve different tasks: the reference preserves research context; the file supports offline inspection. This guide keeps the original Facebook Ad Library task and shows how to turn the result into a useful creative note.",[26,995,29],{"id":28},[997,998,999,1002,1005,1008],"ol",{},[34,1000,1001],{},"Find the right advertiser and ad in Meta Ad Library.",[34,1003,1004],{},"Use the Denote extension's save action and confirm the reference in your workspace.",[34,1006,1007],{},"If you need offline media, use the download action available for the saved creative or supported source.",[34,1009,1010],{},"Record the opening, promise and proposed test instead of keeping an unexplained file.",[26,1012,1014],{"id":1013},"before-you-save-and-download-ads-from-facebook-ad-library","Before you save and download ads from Facebook Ad Library",[14,1016,1017,1020,1021,1026],{},[21,1018,1019],{},"Facebook Ad Library is commonly referred to as Meta Ad Library."," The public library and its API are different interfaces; “Meta Ad Library” does not mean “Facebook Ad Library API.” Use the public ",[113,1022,1025],{"href":1023,"rel":1024},"https://www.facebook.com/ads/library/",[117],"Meta Ad Library"," for this workflow.",[14,1028,1029,1030,1035],{},"The library lets you inspect public advertising information. Available fields vary by ad category and region. Do not assume a normal commercial ad exposes the advertiser's complete spend, targeting or conversions. Meta's ",[113,1031,1034],{"href":1032,"rel":1033},"https://www.facebook.com/ads/library/report/",[117],"Ad Library Report"," concerns social-issue, election and political advertising rather than a general billing report for competitors.",[14,1037,1038],{},"Prepare the advertiser name, intended market and the type of reference you need. A question such as “How does this brand show product use?” helps you choose which ads to retain.",[26,1040,1042],{"id":1041},"step-1-find-the-advertiser-and-verify-the-ad","Step 1: Find the advertiser and verify the ad",[14,1044,676,1045,1048],{},[113,1046,1025],{"href":1023,"rel":1047},[117],", choose the relevant country and ad category, and search for the advertiser. Check the Page identity so you do not confuse similarly named brands or local branches.",[14,1050,1051],{},[62,1052],{"alt":1053,"src":1054},"Meta Ad Library search panel with United States, All ads and the keyword or advertiser search field","https://cdn.denote.net/denote/static/source/2026/meta-ad-library-search-20261014.jpg",[14,1056,1057],{},[49,1058,296,1059,1062],{},[113,1060,1025],{"href":1023,"rel":1061},[117],", captured October 14, 2026. United States and All ads are selected before searching for an advertiser.",[14,1064,1065],{},"Inspect the creative, visible copy and destination information. Keyword search can help discover a category, but a keyword result is not a complete view of one advertiser. Record the source URL or library identifier where available, the advertiser name and the date you observed it.",[14,1067,1068,1069,358],{},"For a brand-focused process, see ",[113,1070,1073],{"href":1071,"rel":1072},"https://denote.net/blog/how-to-find-your-competitors-ads-with-facebook-ad-library",[117],"how to find competitor Facebook ads",[26,1075,1077],{"id":1076},"step-2-save-the-reference-with-the-denote-extension","Step 2: Save the reference with the Denote extension",[14,1079,1080,1081,1085],{},"Install the ",[113,1082,1084],{"href":650,"rel":1083},[117],"official Denote extension"," from the Chrome Web Store. Return to the library tab and sign in to Denote if the save flow requests it.",[14,1087,1088,1089,1092,1093,1096],{},"Use the Denote save control on the ad you want to retain. Choose the intended collection when that option is presented, then open your Denote workspace to confirm the saved reference. A collection such as ",[21,1090,1091],{},"Competitor product demonstrations"," is more useful than a folder called ",[21,1094,1095],{},"Downloads"," because it explains why the ads belong together.",[14,1098,1099],{},[62,1100],{"alt":1101,"src":1102},"Publisher-supplied Denote extension example showing a board selector, Save to Denote button and separate Download action","https://cdn.denote.net/denote/static/source/2026/denote-extension-save-download-publisher-example.png",[14,1104,1105],{},[49,1106,1107,1108,1112],{},"Publisher-supplied interface example from the ",[113,1109,1111],{"href":803,"rel":1110},[117],"official extension listing",", retrieved October 14, 2026. Save to Denote and Download are separate actions. The displayed amounts are estimates, not verified advertiser spend.",[14,1114,1115],{},"Check that the saved item is the correct creative and that the source information you need is available. Where a field is missing, keep it in your own research note rather than assuming every source supplies identical metadata.",[14,1117,158,1118,1121],{},[113,1119,637],{"href":635,"rel":1120},[117]," describes the collection workflow. Saving is the point to check the result, before you rely on it in a brief.",[26,1123,1125],{"id":1124},"step-3-download-media-when-you-need-it-offline","Step 3: Download media when you need it offline",[14,1127,1128],{},"Open the saved creative and use the download action offered for that item. On a supported source page, the extension may also present a direct download control. The exact available action depends on the creative, source and account access.",[14,1130,1131],{},"After the file is returned, open it and check that it contains the intended video or image. A carousel can have several assets; inspect which asset was exported rather than assuming a single file represents the whole ad.",[14,1133,1134],{},"Keep the source link and context alongside the file. The media alone may omit the advertiser identity, ad copy, capture date or destination. Those details matter when the team later asks what the reference actually demonstrated.",[14,1136,1137],{},"If no download action is available, retain the accessible reference and note the missing export. Do not describe the task as completed just because you copied a link.",[14,1139,1140],{},[62,1141],{"alt":1142,"src":1143},"Save and download workflow with a saved research reference and an optional local file export, each with a confirmation step","https://cdn.denote.net/denote/static/source/2026/facebook-save-download-workflow.png",[14,1145,1146],{},[49,1147,1148],{},"Workflow illustration: confirm the saved reference first. When export is available, open the file and check the asset; retain the source context alongside it.",[26,1150,1152],{"id":1151},"troubleshoot-saving-or-downloading-a-facebook-ad","Troubleshoot saving or downloading a Facebook ad",[72,1154,1155,1165],{},[75,1156,1157],{},[78,1158,1159,1162],{},[81,1160,1161],{},"Problem",[81,1163,1164],{},"What to check next",[91,1166,1167,1175,1183,1191,1199,1207],{},[78,1168,1169,1172],{},[96,1170,1171],{},"Denote controls are missing",[96,1173,1174],{},"Confirm the extension is enabled for the source page, then refresh the tab after installation",[78,1176,1177,1180],{},[96,1178,1179],{},"Save requests a login",[96,1181,1182],{},"Sign in through Denote's normal flow and return to the source ad",[78,1184,1185,1188],{},[96,1186,1187],{},"The reference is not in the expected collection",[96,1189,1190],{},"Check the destination selected during saving and confirm the correct account/workspace",[78,1192,1193,1196],{},[96,1194,1195],{},"The file is the wrong variant",[96,1197,1198],{},"Compare it with the original creative and record which asset was exported",[78,1200,1201,1204],{},[96,1202,1203],{},"Video playback or export is unavailable",[96,1205,1206],{},"Recheck the source link and access; retain the limitation instead of substituting another ad",[78,1208,1209,1212],{},[96,1210,1211],{},"Data is missing",[96,1213,1214],{},"Keep source observations and unavailable fields separate; do not infer spend or results from the media",[14,1216,1217],{},"These checks address the collection workflow. They do not guarantee every ad source or media format can always be exported.",[26,1219,1221],{"id":1220},"turn-the-saved-facebook-ad-into-a-research-note","Turn the saved Facebook ad into a research note",[14,1223,1224],{},"Use this compact record after you save and download ads from Facebook Ad Library:",[72,1226,1227,1237],{},[75,1228,1229],{},[78,1230,1231,1234],{},[81,1232,1233],{},"Field",[81,1235,1236],{},"Your note",[91,1238,1239,1247,1255,1263,1271,1279,1287,1294],{},[78,1240,1241,1244],{},[96,1242,1243],{},"Identity",[96,1245,1246],{},"Advertiser, source link/identifier and capture date",[78,1248,1249,1252],{},[96,1250,1251],{},"Opening",[96,1253,1254],{},"What the viewer sees or hears first",[78,1256,1257,1260],{},[96,1258,1259],{},"Promise",[96,1261,1262],{},"The benefit the creative presents",[78,1264,1265,1268],{},[96,1266,1267],{},"Demonstration and proof",[96,1269,1270],{},"What is shown, what is asserted and what remains unsupported",[78,1272,1273,1276],{},[96,1274,1275],{},"Offer and CTA",[96,1277,1278],{},"Requested action and visible conditions",[78,1280,1281,1284],{},[96,1282,1283],{},"Destination",[96,1285,1286],{},"Whether the accessible page matches the ad's promise",[78,1288,1289,1291],{},[96,1290,398],{},[96,1292,1293],{},"An idea to test with your own product",[78,1295,1296,1299],{},[96,1297,1298],{},"Unknowns",[96,1300,1301],{},"Competitor targeting, spend, conversion and profitability",[14,1303,1304,1305,1308],{},"A ",[21,1306,1307],{},"fictional example",": an ad shows a cleaning tool working on one small surface before introducing the offer. You could test an earlier demonstration using your own footage and product. You cannot conclude that the reference advertiser is profitable from the demonstration or its observed run length.",[14,1310,904,1311,1314,1315,1319],{},[113,1312,449],{"href":447,"rel":1313},[117]," for the full breakdown. For a Facebook competitor review, ",[113,1316,1318],{"href":620,"rel":1317},[117],"Denote Ad Spy"," provides a relevant next starting point.",[26,1321,1323],{"id":1322},"questions-about-facebook-ad-library-downloads","Questions about Facebook Ad Library downloads",[470,1325,1327],{"id":1326},"can-i-right-click-every-ad-and-choose-save-video-as","Can I right-click every ad and choose “Save Video As”?",[14,1329,1330],{},"Do not rely on that as a universal method. The available browser actions depend on how the source delivers the media. Use the supported save/download flow and confirm the actual result.",[470,1332,1334],{"id":1333},"does-an-exported-ad-show-the-competitors-performance","Does an exported ad show the competitor's performance?",[14,1336,1337],{},"The file shows the creative. It does not establish the advertiser's spend, audience settings, purchases or ROAS. Any estimate must retain its provider definition and scope.",[470,1339,1341],{"id":1340},"can-i-republish-the-reference-in-my-own-campaign","Can I republish the reference in my own campaign?",[14,1343,1344],{},"Saving or exporting a reference does not establish reuse rights. Analyze the creative mechanism and produce your own assets and claims.",[14,1346,1347,1348,358],{},"Save and download ads from Facebook Ad Library when the reference serves a clear purpose. Keep its source context, write the observation, and move the team toward an original test through ",[113,1349,1352],{"href":1350,"rel":1351},"https://denote.net/blog/how-to-use-denote",[117],"Denote's research workflow",{"title":500,"searchDepth":501,"depth":501,"links":1354},[1355,1356,1357,1358,1359,1360,1361,1362],{"id":28,"depth":501,"text":29},{"id":1013,"depth":501,"text":1014},{"id":1041,"depth":501,"text":1042},{"id":1076,"depth":501,"text":1077},{"id":1124,"depth":501,"text":1125},{"id":1151,"depth":501,"text":1152},{"id":1220,"depth":501,"text":1221},{"id":1322,"depth":501,"text":1323,"children":1363},[1364,1365,1366],{"id":1326,"depth":513,"text":1327},{"id":1333,"depth":513,"text":1334},{"id":1340,"depth":513,"text":1341},"Save and download ads from Facebook Ad Library with Denote, confirm the reference, retain source context, and turn the creative into a test idea.","An updated Facebook ad collection guide with save/download steps, troubleshooting, and a research-note template.","save and download ads from Facebook Ad Library, facebook ad library video download, facebook ad library downloader",{"toc":523},"/blog/save-and-dwonload-ads-from-facebook-ad-library",{"title":983,"description":1367},"blog/save-and-dwonload-ads-from-facebook-ad-library","https://cdn.denote.net/denote/static/blog/f70906e068ab77ba7d2aa9f284e28a3c.png",1202,"Bk3VLSXEvj_SANfHvsBhx-HVPwhbQPKJfM97cbiahcM",{"id":1378,"title":1379,"author_avatar":6,"author_brief":7,"author_job":8,"author_name":9,"body":1380,"date":516,"description":1872,"digest":1873,"draft":519,"extension":520,"featured":519,"keywords":1874,"meta":1875,"navigation":523,"path":1876,"read_minutes":525,"seo":1877,"stem":1878,"tags":528,"thumbnail":1879,"words":1880,"__hash__":1881},"blog/blog/ad-creative-analysis-worksheet.md","Ad Creative Analysis: A Worksheet for Better Test Briefs",{"type":11,"value":1381,"toc":1858},[1382,1385,1388,1390,1404,1409,1413,1416,1419,1434,1438,1445,1451,1456,1588,1591,1595,1599,1602,1605,1609,1612,1619,1623,1626,1629,1633,1640,1646,1651,1742,1745,1756,1760,1763,1769,1774,1820,1823,1830,1834,1837,1840,1843,1847],[14,1383,1384],{},"Ad creative analysis breaks an ad into its opening, promise, demonstration, proof, offer, and destination so your team can decide which idea to test. The most useful output is a brief that separates observable details from assumptions about why they might work.",[14,1386,1387],{},"For competitor research, start with the creative itself. For your own campaigns, add performance data from your advertising and business systems. Those are different evidence sets: a public reference can inspire a hypothesis; your own results determine whether that hypothesis helps your business.",[26,1389,29],{"id":28},[31,1391,1392,1395,1398,1401],{},[34,1393,1394],{},"Choose a relevant reference in an ad library or TOP AD chart and record where you found it.",[34,1396,1397],{},"Describe the creative before interpreting it. “Shows the product immediately” is an observation; “improves conversion” needs outcome data.",[34,1399,1400],{},"Complete the worksheet below, then write one hypothesis and one meaningful variable to test.",[34,1402,1403],{},"Use your own campaign results for performance analysis. Competitor popularity and run length are discovery signals.",[14,1405,1406],{},[49,1407,1408],{},"Method note: The worksheet is an editorial framework. The completed example is fictional and makes no claim about an actual advertiser, chart rank, or measured uplift.",[26,1410,1412],{"id":1411},"start-ad-creative-analysis-with-the-decision","Start ad creative analysis with the decision",[14,1414,1415],{},"Define what the analysis will help you choose. You might need an opening for a new product demonstration, a clearer explanation of a game mechanic, or a different way to present an offer. “Find good ads” is too broad to guide production.",[14,1417,1418],{},"Write the intended viewer, the product benefit you can substantiate, and the next action. Then select a reference addressing a comparable problem. An impressive visual treatment from an unrelated category may be interesting, but it can be a poor basis for your next campaign.",[14,1420,1421,1422,1425,1426,1429,1430,1433],{},"Use ",[113,1423,133],{"href":131,"rel":1424},[117]," when a weekly Game or Tool creative shortlist fits the task. The public chart offers Trending, Rising and New views; record which one you used. Use ",[113,1427,118],{"href":115,"rel":1428},[117]," for a broader search, or ",[113,1431,622],{"href":620,"rel":1432},[117]," for Facebook competitor context. These are starting points for inspection, not substitutes for reading the ad.",[26,1435,1437],{"id":1436},"a-practical-ad-creative-analysis-worksheet","A practical ad creative analysis worksheet",[14,1439,1440,1441,1444],{},"Copy this table into your team's working brief. Leave an unavailable field marked ",[21,1442,1443],{},"unknown"," rather than filling it with a plausible guess.",[14,1446,1447],{},[62,1448],{"alt":1449,"src":1450},"Annotated ad anatomy showing opening, promise, demonstration, proof, offer and CTA, and the destination after the click","https://cdn.denote.net/denote/static/source/2026/ad-creative-analysis-anatomy.png",[14,1452,1453],{},[49,1454,1455],{},"Illustration: inspect the six parts of the creative and its destination before writing an explanation of how it might work.",[72,1457,1458,1470],{},[75,1459,1460],{},[78,1461,1462,1464,1467],{},[81,1463,1233],{},[81,1465,1466],{},"Record this",[81,1468,1469],{},"Question for the analyst",[91,1471,1472,1483,1494,1504,1514,1525,1536,1546,1556,1567,1577],{},[78,1473,1474,1477,1480],{},[96,1475,1476],{},"Source and scope",[96,1478,1479],{},"Link or identifier, advertiser, platform, capture date, relevant filters/chart week",[96,1481,1482],{},"Can a teammate recover the same reference?",[78,1484,1485,1488,1491],{},[96,1486,1487],{},"Audience cue",[96,1489,1490],{},"Visible situation, wording and problem being addressed",[96,1492,1493],{},"Who does the creative appear to speak to?",[78,1495,1496,1498,1501],{},[96,1497,1251],{},[96,1499,1500],{},"First meaningful visual, spoken line and on-screen text",[96,1502,1503],{},"What must the viewer understand immediately?",[78,1505,1506,1508,1511],{},[96,1507,1259],{},[96,1509,1510],{},"Main benefit or change the ad offers",[96,1512,1513],{},"Is that promise clear and relevant to our product?",[78,1515,1516,1519,1522],{},[96,1517,1518],{},"Demonstration",[96,1520,1521],{},"Actions showing the product or mechanism",[96,1523,1524],{},"What does the viewer actually see happen?",[78,1526,1527,1530,1533],{},[96,1528,1529],{},"Proof",[96,1531,1532],{},"Testimonial, demonstration, comparison or attributed evidence",[96,1534,1535],{},"Does the ad show support, or merely assert the claim?",[78,1537,1538,1540,1543],{},[96,1539,1275],{},[96,1541,1542],{},"Incentive, conditions and requested next action",[96,1544,1545],{},"Is the action consistent with the promise?",[78,1547,1548,1550,1553],{},[96,1549,1283],{},[96,1551,1552],{},"Accessible page, message and relevant offer details",[96,1554,1555],{},"Does the click lead to the experience implied by the ad?",[78,1557,1558,1561,1564],{},[96,1559,1560],{},"Interpretation",[96,1562,1563],{},"Your explanation of the creative mechanism",[96,1565,1566],{},"Which parts are assumptions?",[78,1568,1569,1571,1574],{},[96,1570,1298],{},[96,1572,1573],{},"Missing targeting, spend, outcomes and source gaps",[96,1575,1576],{},"What cannot be concluded from the reference?",[78,1578,1579,1582,1585],{},[96,1580,1581],{},"Proposed test",[96,1583,1584],{},"Original concept and one variable",[96,1586,1587],{},"What could our team produce and learn from?",[14,1589,1590],{},"Do not equate an audience cue with the advertiser's actual targeting. A student in the video may suggest a student-related situation; it does not disclose the campaign's audience settings.",[26,1592,1594],{"id":1593},"complete-the-worksheet-in-three-passes","Complete the worksheet in three passes",[470,1596,1598],{"id":1597},"pass-one-inspect-the-opening-without-sound","Pass one: inspect the opening without sound",[14,1600,1601],{},"Record the first meaningful image and any text. Note whether the product, problem or payoff appears first. Describe the sequence precisely enough for an editor to storyboard it.",[14,1603,1604],{},"Avoid writing “strong hook” as the entire observation. “A player makes a visible mistake before the solution appears” gives a team a mechanism it can discuss. “Strong hook” gives it a judgment without evidence.",[470,1606,1608],{"id":1607},"pass-two-inspect-the-full-message","Pass two: inspect the full message",[14,1610,1611],{},"Listen to the narration and compare it with the visuals. Identify the benefit, how the product is demonstrated, and which moment supports the main claim. Note whether the offer appears in speech, caption or end card.",[14,1613,1614,1615],{},"If a platform exposes relative engagement over time, record that measure separately. TikTok's Top Ads analytics can help locate engagement moments, but the graph does not by itself explain their cause. ",[113,1616,1618],{"href":280,"rel":1617},[117],"TikTok's dashboard documentation",[470,1620,1622],{"id":1621},"pass-three-inspect-the-destination-and-limits","Pass three: inspect the destination and limits",[14,1624,1625],{},"Check an accessible landing page for the same product, offer and next action. If the page is unavailable or has changed, note the date and limitation. You can analyze the visible video while leaving the destination field unresolved.",[14,1627,1628],{},"For a TOP AD reference, keep the popularity measure, chart week and scope in the source record. A display/impression estimate is a provider estimate, and neither that figure nor a chart position establishes conversion rate or profit. Do not merge fields from different providers into a single “performance score.”",[26,1630,1632],{"id":1631},"a-completed-ad-creative-analysis-example","A completed ad creative analysis example",[14,1634,1635,1636,1639],{},"Imagine a fictional mobile puzzle game called ",[21,1637,1638],{},"Tile Trail",". Its reference concept shows a nearly finished puzzle, an obvious wrong move, a quick reset, and a successful solution before a play prompt. This is a constructed example for the worksheet.",[14,1641,1642],{},[62,1643],{"alt":1644,"src":1645},"Four fictional Tile Trail storyboard frames: an almost-complete puzzle, a wrong move, a reset and a solution","https://cdn.denote.net/denote/static/source/2026/tile-trail-fictional-storyboard.png",[14,1647,1648],{},[49,1649,1650],{},"Fictional storyboard: a teaching example for the worksheet, not captured gameplay or a real ranked ad. It suggests an opening-sequence test; it reports no results.",[72,1652,1653,1662],{},[75,1654,1655],{},[78,1656,1657,1659],{},[81,1658,1233],{},[81,1660,1661],{},"Completed entry",[91,1663,1664,1671,1678,1685,1692,1699,1706,1714,1721,1728,1735],{},[78,1665,1666,1668],{},[96,1667,828],{},[96,1669,1670],{},"Fictional teaching example; no live ad identifier or campaign data",[78,1672,1673,1675],{},[96,1674,1487],{},[96,1676,1677],{},"A viewer interested in a short, understandable puzzle challenge",[78,1679,1680,1682],{},[96,1681,1251],{},[96,1683,1684],{},"An almost-complete board and a visible mistake",[78,1686,1687,1689],{},[96,1688,1259],{},[96,1690,1691],{},"A small challenge the player can solve",[78,1693,1694,1696],{},[96,1695,1518],{},[96,1697,1698],{},"Reset the board, then show the successful move",[78,1700,1701,1703],{},[96,1702,1529],{},[96,1704,1705],{},"The example visually demonstrates the mechanic; no outcome claim",[78,1707,1708,1711],{},[96,1709,1710],{},"CTA",[96,1712,1713],{},"Try the puzzle",[78,1715,1716,1718],{},[96,1717,1283],{},[96,1719,1720],{},"Not supplied; must match the game's real experience in a production test",[78,1722,1723,1725],{},[96,1724,1560],{},[96,1726,1727],{},"The mistake may invite the viewer to mentally solve the puzzle",[78,1729,1730,1732],{},[96,1731,1298],{},[96,1733,1734],{},"Actual audience response, acquisition cost, retention and revenue",[78,1736,1737,1739],{},[96,1738,1581],{},[96,1740,1741],{},"Mistake-first opening versus solution-first opening, using our game's real footage",[14,1743,1744],{},"This analysis produces a specific production decision: make two opening sequences. It does not conclude that mistake-first ads acquire better players.",[14,1746,1747,1748,1751,1752,1755],{},"For a physical product, the same worksheet might compare ",[21,1749,1750],{},"problem first"," with ",[21,1753,1754],{},"demonstration first",". Keep the reference's mechanism while rebuilding the creative around your own product, evidence and audience.",[26,1757,1759],{"id":1758},"convert-ad-creative-analysis-into-a-test-brief","Convert ad creative analysis into a test brief",[14,1761,1762],{},"Use this compact handoff:",[14,1764,1765],{},[62,1766],{"alt":1767,"src":1768},"Fictional example separating a visible observation from a hypothesis, a test variable and unknown competitor outcomes","https://cdn.denote.net/denote/static/source/2026/creative-observation-hypothesis-test.png",[14,1770,1771],{},[49,1772,1773],{},"Illustration: an observation can justify a hypothesis and an original test. It cannot establish the reference advertiser's targeting, spend or profitability.",[1775,1776,1777],"blockquote",{},[14,1778,1779,1782,1783,1786,1789,1790,1792,1795,1796,1798,1801,1802,1804,1807,1808,1810,1813,1814,1816,1819],{},[21,1780,1781],{},"Observation:"," State a visible sequence or message.",[1784,1785],"br",{},[21,1787,1788],{},"Hypothesis:"," Explain what that sequence might help our viewer understand.",[1784,1791],{},[21,1793,1794],{},"Execution:"," Describe our original footage, copy and substantiated promise.",[1784,1797],{},[21,1799,1800],{},"Variable:"," Name the one meaningful difference between versions.",[1784,1803],{},[21,1805,1806],{},"Keep consistent:"," List the offer, remaining footage, destination and relevant campaign settings.",[1784,1809],{},[21,1811,1812],{},"Evaluation:"," Choose our own outcome measure, review window and decision rule.",[1784,1815],{},[21,1817,1818],{},"Unknowns:"," Record the reference's missing evidence.",[14,1821,1822],{},"Choose the evaluation rule before seeing results. If the objective is purchases, a more engaging opening is useful only if it helps the relevant downstream outcome. For an app, a cheap install may still bring users who do not activate or return. Your business context decides which result matters.",[14,1824,1825,1826,1829],{},"Our ",[113,1827,923],{"href":921,"rel":1828},[117]," covers the wider production handoff. The worksheet here supplies its research rationale.",[26,1831,1833],{"id":1832},"compare-patterns-without-inventing-certainty","Compare patterns without inventing certainty",[14,1835,1836],{},"Analyze several relevant references using the same fields. Group them by opening mechanism, demonstration and proof rather than by whether you personally like them. Count unique creatives within your inspected sample and keep repeated variants together.",[14,1838,1839],{},"A finding such as “demonstration-first openings appeared in several references we reviewed” describes that sample. It does not establish the category's most successful format. Record how many references you inspected and how they were selected before reporting a frequency.",[14,1841,1842],{},"With your own campaigns, connect creative versions to results and check that the comparison conditions support the decision. Public competitor research and first-party performance analysis can inform each other, but one cannot stand in for the other.",[26,1844,1846],{"id":1845},"make-the-next-creative-decision-clear","Make the next creative decision clear",[14,1848,1849,1850,1853,1854,1857],{},"Useful ad creative analysis ends with a source, a precise observation, an honest unknown and a test your team can produce. Open ",[113,1851,133],{"href":131,"rel":1852},[117]," for a relevant weekly Game or Tool reference, or ",[113,1855,118],{"href":115,"rel":1856},[117]," for broader discovery. Complete one worksheet before adding more ads to the shortlist.",{"title":500,"searchDepth":501,"depth":501,"links":1859},[1860,1861,1862,1863,1868,1869,1870,1871],{"id":28,"depth":501,"text":29},{"id":1411,"depth":501,"text":1412},{"id":1436,"depth":501,"text":1437},{"id":1593,"depth":501,"text":1594,"children":1864},[1865,1866,1867],{"id":1597,"depth":513,"text":1598},{"id":1607,"depth":513,"text":1608},{"id":1621,"depth":513,"text":1622},{"id":1631,"depth":501,"text":1632},{"id":1758,"depth":501,"text":1759},{"id":1832,"depth":501,"text":1833},{"id":1845,"depth":501,"text":1846},"Use this ad creative analysis worksheet to break down hooks, promises, proof, and offers, then turn competitor references into focused creative tests.","A copyable creative analysis worksheet with a completed fictional example and a focused test-brief template.","ad creative analysis, competitor ad analysis, creative analysis framework, ad creative worksheet",{"toc":523},"/blog/ad-creative-analysis-worksheet",{"title":1379,"description":1872},"blog/ad-creative-analysis-worksheet","https://cdn.denote.net/denote/static/source/2026/ad-creative-analysis-worksheet-cover.png",1400,"G0ntX7m1r9ES07BZ9wY8YkBwyB_JVZT4u_MhfxEQ_Po",{"id":4,"title":5,"author_avatar":6,"author_brief":7,"author_job":8,"author_name":9,"body":1883,"date":516,"description":517,"digest":518,"draft":519,"extension":520,"featured":519,"keywords":521,"meta":2225,"navigation":523,"path":524,"read_minutes":525,"seo":2226,"stem":527,"tags":528,"thumbnail":529,"words":530,"__hash__":531},{"type":11,"value":1884,"toc":2211},[1885,1887,1891,1893,1903,1907,1909,1911,1915,1919,1971,1976,1980,1982,1984,2046,2048,2050,2054,2056,2064,2066,2070,2077,2079,2084,2098,2102,2109,2111,2116,2118,2120,2124,2178,2183,2185,2189,2191,2193,2195,2197,2199,2201,2203],[14,1886,16],{},[14,1888,19,1889,24],{},[21,1890,23],{},[26,1892,29],{"id":28},[31,1894,1895,1897,1899,1901],{},[34,1896,36],{},[34,1898,39],{},[34,1900,42],{},[34,1902,45],{},[14,1904,1905],{},[49,1906,51],{},[26,1908,55],{"id":54},[14,1910,58],{},[14,1912,1913],{},[62,1914],{"alt":64,"src":65},[14,1916,1917],{},[49,1918,70],{},[72,1920,1921,1931],{},[75,1922,1923],{},[78,1924,1925,1927,1929],{},[81,1926,83],{},[81,1928,86],{},[81,1930,89],{},[91,1932,1933,1941,1952,1963],{},[78,1934,1935,1937,1939],{},[96,1936,98],{},[96,1938,101],{},[96,1940,104],{},[78,1942,1943,1945,1950],{},[96,1944,109],{},[96,1946,1947],{},[113,1948,118],{"href":115,"rel":1949},[117],[96,1951,121],{},[78,1953,1954,1956,1961],{},[96,1955,126],{},[96,1957,1958],{},[113,1959,133],{"href":131,"rel":1960},[117],[96,1962,136],{},[78,1964,1965,1967,1969],{},[96,1966,141],{},[96,1968,144],{},[96,1970,147],{},[14,1972,150,1973],{},[113,1974,155],{"href":153,"rel":1975},[117],[14,1977,158,1978,162],{},[21,1979,161],{},[26,1981,166],{"id":165},[14,1983,169],{},[72,1985,1986,1996],{},[75,1987,1988],{},[78,1989,1990,1992,1994],{},[81,1991,178],{},[81,1993,181],{},[81,1995,184],{},[91,1997,1998,2006,2014,2022,2030,2038],{},[78,1999,2000,2002,2004],{},[96,2001,191],{},[96,2003,194],{},[96,2005,197],{},[78,2007,2008,2010,2012],{},[96,2009,202],{},[96,2011,205],{},[96,2013,208],{},[78,2015,2016,2018,2020],{},[96,2017,213],{},[96,2019,216],{},[96,2021,219],{},[78,2023,2024,2026,2028],{},[96,2025,224],{},[96,2027,227],{},[96,2029,230],{},[78,2031,2032,2034,2036],{},[96,2033,235],{},[96,2035,238],{},[96,2037,241],{},[78,2039,2040,2042,2044],{},[96,2041,246],{},[96,2043,249],{},[96,2045,252],{},[14,2047,255],{},[26,2049,259],{"id":258},[14,2051,262,2052],{},[49,2053,265],{},[14,2055,268],{},[14,2057,271,2058,277,2061],{},[113,2059,276],{"href":274,"rel":2060},[117],[113,2062,282],{"href":280,"rel":2063},[117],[14,2065,285],{},[14,2067,2068],{},[62,2069],{"alt":290,"src":291},[14,2071,2072],{},[49,2073,296,2074,300],{},[113,2075,276],{"href":274,"rel":2076},[117],[26,2078,304],{"id":303},[14,2080,307,2081,312],{},[113,2082,311],{"href":131,"rel":2083},[117],[31,2085,2086,2090,2094],{},[34,2087,2088,320],{},[21,2089,319],{},[34,2091,2092,326],{},[21,2093,325],{},[34,2095,2096,332],{},[21,2097,331],{},[14,2099,2100],{},[62,2101],{"alt":337,"src":338},[14,2103,2104],{},[49,2105,296,2106,346],{},[113,2107,133],{"href":131,"rel":2108},[117],[14,2110,349],{},[14,2112,352,2113,358],{},[113,2114,357],{"href":355,"rel":2115},[117],[26,2117,362],{"id":361},[14,2119,365],{},[14,2121,2122,371],{},[21,2123,370],{},[72,2125,2126,2134],{},[75,2127,2128],{},[78,2129,2130,2132],{},[81,2131,380],{},[81,2133,383],{},[91,2135,2136,2142,2148,2154,2160,2166,2172],{},[78,2137,2138,2140],{},[96,2139,390],{},[96,2141,393],{},[78,2143,2144,2146],{},[96,2145,398],{},[96,2147,401],{},[78,2149,2150,2152],{},[96,2151,406],{},[96,2153,409],{},[78,2155,2156,2158],{},[96,2157,414],{},[96,2159,417],{},[78,2161,2162,2164],{},[96,2163,422],{},[96,2165,425],{},[78,2167,2168,2170],{},[96,2169,430],{},[96,2171,433],{},[78,2173,2174,2176],{},[96,2175,438],{},[96,2177,441],{},[14,2179,444,2180,450],{},[113,2181,449],{"href":447,"rel":2182},[117],[26,2184,454],{"id":453},[14,2186,457,2187,461],{},[21,2188,460],{},[14,2190,464],{},[26,2192,468],{"id":467},[470,2194,473],{"id":472},[14,2196,476],{},[470,2198,480],{"id":479},[14,2200,483],{},[470,2202,487],{"id":486},[14,2204,490,2205,494,2208,498],{},[113,2206,118],{"href":115,"rel":2207},[117],[113,2209,311],{"href":131,"rel":2210},[117],{"title":500,"searchDepth":501,"depth":501,"links":2212},[2213,2214,2215,2216,2217,2218,2219,2220],{"id":28,"depth":501,"text":29},{"id":54,"depth":501,"text":55},{"id":165,"depth":501,"text":166},{"id":258,"depth":501,"text":259},{"id":303,"depth":501,"text":304},{"id":361,"depth":501,"text":362},{"id":453,"depth":501,"text":454},{"id":467,"depth":501,"text":468,"children":2221},[2222,2223,2224],{"id":472,"depth":513,"text":473},{"id":479,"depth":513,"text":480},{"id":486,"depth":513,"text":487},{"toc":523},{"title":5,"description":517},{"id":2228,"title":2229,"author_avatar":6,"author_brief":7,"author_job":8,"author_name":9,"body":2230,"date":2818,"description":2819,"digest":2820,"draft":519,"extension":520,"featured":519,"keywords":2821,"meta":2822,"navigation":523,"path":2823,"read_minutes":2824,"seo":2825,"stem":2826,"tags":528,"thumbnail":2827,"words":2828,"__hash__":2829},"blog/blog/mobile-game-ads-new-rising-creatives.md","Mobile Game Ads to Study This Week: New and Rising Creative Hooks",{"type":11,"value":2231,"toc":2797},[2232,2247,2261,2263,2292,2298,2303,2307,2328,2345,2349,2424,2436,2442,2447,2451,2488,2495,2501,2506,2512,2517,2521,2531,2538,2542,2552,2558,2563,2566,2570,2575,2582,2586,2591,2597,2602,2611,2615,2622,2683,2691,2695,2704,2708,2711,2724,2728,2732,2735,2739,2746,2750,2753,2757,2763,2767,2783],[14,2233,2234,2235,2238,2239,2242,2243,2246],{},"Mobile game ads are easier to learn from when you separate ",[21,2236,2237],{},"what the creative shows"," from ",[21,2240,2241],{},"what a chart measures",". In Denote's completed ",[21,2244,2245],{},"September 28–October 4, 2026"," Game charts, we opened four ads with different opening approaches: a world reveal, character customization, challenge copy, and a relatable task scene. Each is a candidate for creative research, not evidence of profitable acquisition.",[14,2248,2249,2250,715,2255,2260],{},"The examples below come from ",[113,2251,2254],{"href":2252,"rel":2253},"https://denote.net/workspace/new-ads?category=game&tag=all&platform=all&period=20260928&os=all&country=all&language=all&percentile=all&format=all&explore=all",[117],"New Ads",[113,2256,2259],{"href":2257,"rel":2258},"https://denote.net/workspace/rising-ads?category=game&tag=all&platform=all&period=20260928&os=all&country=all&language=all&percentile=all&format=all&explore=all",[117],"Rising Ads",", checked October 8, 2026. The lists use different ranking measures, so their ranks and scores are reported in separate tables.",[26,2262,29],{"id":28},[31,2264,2265,2271,2277,2283,2289],{},[34,2266,2267,2270],{},[21,2268,2269],{},"PUBG MOBILE"," used an environment-led opening tied to an ocean-adventure message. Test whether a real event-world reveal beats an action-first opening for your own game.",[34,2272,2273,2276],{},[21,2274,2275],{},"Honor of Kings"," showed a customization frame and “Custom Your Flowborn” copy. Test whether player identity is a stronger first promise than a broad hero montage.",[34,2278,2279,2282],{},[21,2280,2281],{},"Block Blast!"," paired “Can you beat the final move?” copy with a first frame that did not yet show the puzzle. Check the complete handoff before borrowing a challenge hook.",[34,2284,1304,2285,2288],{},[21,2286,2287],{},"Gardenscapes"," Rising ad opened on a grocery-style task. Its chart growth is a reason to inspect the ad, not proof that this scene drove installs.",[34,2290,2291],{},"Run any adapted hook with your own assets and measure the result against a control. Do not infer ROAS from the charts.",[14,2293,2294],{},[62,2295],{"alt":2296,"src":2297},"Illustrated map of four observed mobile game ad hook types: world reveal, customization, challenge, and everyday task","https://cdn.denote.net/denote/static/source/2026/mobile-game-creative-hooks-20260928.svg",[14,2299,2300],{},[49,2301,2302],{},"Illustration: four opening mechanisms to inspect, not a ranking of campaign performance.",[26,2304,2306],{"id":2305},"how-we-selected-these-mobile-game-ads","How we selected these mobile game ads",[14,2308,2309,2310,2312,2313,2315,2316,2319,2320,2323,2324,2327],{},"We used the ",[21,2311,722],{}," category and the same completed week, ",[21,2314,2245],{},", in both boards. The visible settings were ",[21,2317,2318],{},"All"," tags, platforms, countries, languages, and operating systems; ",[21,2321,2322],{},"Image & Video"," formats; and ",[21,2325,2326],{},"Remove Re-ads"," off. We screened the first 12 visible rows in each chart, then opened four previews because they illustrated distinct creative mechanisms. This is an editorial selection from visible rows, not the top four ads across the market or an exhaustive sample.",[14,2329,2330,2331,2334,2335,2337,2338,2340,2341,2344],{},"The figures below are the ",[21,2332,2333],{},"rounded values displayed by the Denote Workspace interface"," when checked on October 8. We did not combine chart ranks, add values across weeks, or use Denote's estimated “ads found” totals as a market denominator. In ",[21,2336,2254],{},", “new” means newly observed by this chart, not a verified first-ever launch on every platform. In ",[21,2339,2259],{},", the increment and rate are changes in the chart's weekly creative popularity score, not spend or installs. ",[113,2342,133],{"href":131,"rel":2343},[117]," is the starting point for repeating this review with your own filters and access level.",[470,2346,2348],{"id":2347},"new-ads-three-different-ways-to-open-a-video","New Ads: three different ways to open a video",[72,2350,2351,2371],{},[75,2352,2353],{},[78,2354,2355,2358,2361,2364,2368],{},[81,2356,2357],{},"Source rank",[81,2359,2360],{},"Game / company shown",[81,2362,2363],{},"Opened preview",[81,2365,2367],{"align":2366},"right","Weekly Creative Score Total",[81,2369,2370],{},"Opening observation",[91,2372,2373,2390,2407],{},[78,2374,2375,2378,2381,2384,2387],{},[96,2376,2377],{},"1",[96,2379,2380],{},"PUBG MOBILE / Level Infinite",[96,2382,2383],{},"TikTok video, 18s",[96,2385,2386],{"align":2366},"103K",[96,2388,2389],{},"Ocean-themed world imagery and Turkish copy about an adventure mode",[78,2391,2392,2395,2398,2401,2404],{},[96,2393,2394],{},"2",[96,2396,2397],{},"Honor of Kings / Level Infinite",[96,2399,2400],{},"TikTok video, 32s",[96,2402,2403],{"align":2366},"79.4K",[96,2405,2406],{},"Character customization frame and “Custom Your Flowborn” text",[78,2408,2409,2412,2415,2418,2421],{},[96,2410,2411],{},"10",[96,2413,2414],{},"Block Blast! / HungryStudio",[96,2416,2417],{},"TikTok video, 59s",[96,2419,2420],{"align":2366},"43.3K",[96,2422,2423],{},"“Can you beat the final move?” copy; the captured opening frame shows a character and reward-style number",[14,2425,2426,2427,2431,2432,2435],{},"Source: ",[113,2428,2430],{"href":2252,"rel":2429},[117],"Denote New Ads → Game, September 28–October 4",". The score is a ",[21,2433,2434],{},"weekly popularity score",". It is not impressions, conversions, or revenue. The previews establish what we could see in the opened ads; they do not reveal targeting or the full campaign plan.",[14,2437,2438],{},[62,2439],{"alt":2440,"src":2441},"Denote New Ads Game chart for September 28 to October 4 with PUBG MOBILE and Honor of Kings ranked first and second","https://cdn.denote.net/denote/static/source/2026/new-ads-game-week-20260928.jpg",[14,2443,2444],{},[49,2445,2446],{},"Product screenshot: New Ads → Game, September 28–October 4, 2026, captured October 9. Ranks and Weekly Creative Score Total belong to this selected chart and filter set.",[470,2448,2450],{"id":2449},"rising-ads-one-task-scene-example","Rising Ads: one task-scene example",[72,2452,2453,2469],{},[75,2454,2455],{},[78,2456,2457,2459,2461,2463,2466],{},[81,2458,2357],{},[81,2460,2360],{},[81,2462,2363],{},[81,2464,2465],{"align":2366},"Weekly Creative Score Increment",[81,2467,2468],{"align":2366},"Weekly Creative Score Growth Rate",[91,2470,2471],{},[78,2472,2473,2476,2479,2482,2485],{},[96,2474,2475],{},"8",[96,2477,2478],{},"Gardenscapes / Playrix",[96,2480,2481],{},"Instagram video, 59s",[96,2483,2484],{"align":2366},"104.7K",[96,2486,2487],{"align":2366},"+252%",[14,2489,2426,2490,2494],{},[113,2491,2493],{"href":2257,"rel":2492},[117],"Denote Rising Ads → Game, September 28–October 4",". The preview showed a grocery-style checkout scene with the line “Time for a break!” The displayed percentage is relative to the chart's comparison period; we do not know the campaign's spend, audience, or install results from it.",[14,2496,2497],{},[62,2498],{"alt":2499,"src":2500},"Denote Rising Ads Game chart showing Gardenscapes at rank eight with a 104.7K increment and 252 percent growth rate","https://cdn.denote.net/denote/static/source/2026/rising-ads-gardenscapes-rank-20260928.jpg",[14,2502,2503],{},[49,2504,2505],{},"Product screenshot: Rising Ads → Game for September 28–October 4, captured October 9. The Gardenscapes row shows a 104.7K Weekly Creative Score Increment and +252% score growth rate; neither measures installs or revenue.",[14,2507,2508],{},[62,2509],{"alt":2510,"src":2511},"Illustration explaining the different weekly measures in Denote New Ads and Rising Ads","https://cdn.denote.net/denote/static/source/2026/mobile-game-new-vs-rising.svg",[14,2513,2514],{},[49,2515,2516],{},"Illustration: New and Rising ranks belong to separate charts; neither is a return-on-ad-spend measure.",[26,2518,2520],{"id":2519},"creative-lesson-1-show-a-world-the-player-can-actually-enter","Creative lesson 1: Show a world the player can actually enter",[14,2522,2523,2524,2526,2527,2530],{},"The opened ",[21,2525,2269],{}," preview begins with a large waterside environment and a statue-like structure. Its Turkish text refers to an ocean-adventure mode. The opening spends its first visible moment on a ",[49,2528,2529],{},"place"," rather than immediately showing a gunfight. That is a recognizable way to introduce an event or game world to people who may already know the core gameplay.",[14,2532,2533,2534,2537],{},"For a UA team, the transferable test is an ",[21,2535,2536],{},"event-world reveal versus an action-first opening",". Use an environment that really exists in your game, keep the event name and audience language accurate, and compare the resulting creative against your current control. The 103K chart score explains why this ad appeared in the selected New list; it does not tell us whether the world reveal caused the score or drove installs.",[26,2539,2541],{"id":2540},"creative-lesson-2-make-customization-the-first-promise","Creative lesson 2: Make customization the first promise",[14,2543,2544,2545,2547,2548,2551],{},"The ",[21,2546,2275],{}," preview shows a character inside a customization-oriented frame, while the visible copy says “Custom Your Flowborn.” The ad opens with a player-identity cue rather than a generic list of characters. This makes it useful for a team deciding whether to lead with ",[49,2549,2550],{},"who the player can become"," instead of only what the game contains.",[14,2553,2554],{},[62,2555],{"alt":2556,"src":2557},"Honor of Kings ad preview in Denote New Ads with a character customization frame and Custom Your Flowborn copy","https://cdn.denote.net/denote/static/source/2026/new-ads-honor-of-kings-20260928.jpg",[14,2559,2560],{},[49,2561,2562],{},"Product screenshot: the opened Honor of Kings creative in Denote New Ads, captured October 9, 2026. The visible frame supports the hook analysis; it does not show campaign results.",[14,2564,2565],{},"Test that question only if customization is real and central to your product. Show a genuine choice, the immediate visual result, and then the action the viewer can take in game. The source row's 79.4K weekly score does not disclose the video's completion rate or how many people installed the game.",[26,2567,2569],{"id":2568},"creative-lesson-3-check-the-gap-between-challenge-copy-and-the-first-frame","Creative lesson 3: Check the gap between challenge copy and the first frame",[14,2571,2544,2572,2574],{},[21,2573,2281],{}," ad copy asks, “Can you beat the final move?”—a clear invitation to solve a puzzle. In the frame we captured when opening the preview, the visual instead showed a stylized character and a large “5000” reward-style number. The puzzle may appear later in the 59-second video; the first visible frame alone cannot establish the full sequence.",[14,2576,2577,2578,2581],{},"That gap is the useful research question. Would a puzzle game perform better if the ",[49,2579,2580],{},"actual decision"," appeared immediately alongside the challenge copy? Create an original ad that shows a real move from your game in the opening seconds, then test it against a version that builds curiosity first. Judge both with your own click, install, and player-quality data. Do not conclude that either approach won from the New Ads rank.",[26,2583,2585],{"id":2584},"creative-lesson-4-use-an-everyday-task-carefully","Creative lesson 4: Use an everyday task carefully",[14,2587,2523,2588,2590],{},[21,2589,2287],{}," Rising preview showed a busy grocery-style checkout scene and the text “Time for a break!” The scene uses an everyday task and visual tension to invite attention before a viewer understands the broader game. That is a different mechanism from a direct match-3 board reveal.",[14,2592,2593],{},[62,2594],{"alt":2595,"src":2596},"Gardenscapes creative preview in Denote Rising Ads showing a checkout scene and Time for a break copy","https://cdn.denote.net/denote/static/source/2026/rising-ads-gardenscapes-creative-20260928.jpg",[14,2598,2599],{},[49,2600,2601],{},"Product screenshot: the opened Gardenscapes creative in Denote Rising Ads, captured October 9, 2026. This frame shows the observed scene, not the ad's effect on installs.",[14,2603,2604,2605,2607,2608,2610],{},"The test question is whether a familiar task helps your audience understand the problem faster than an immediate gameplay view. If you use this structure, make sure the creative's promise matches an experience people can actually have in your game. The ",[21,2606,2484],{}," weekly score increment and ",[21,2609,2487],{}," growth rate are popularity changes within the selected chart. They do not verify that the task scene was responsible for the increase.",[26,2612,2614],{"id":2613},"turn-the-four-hooks-into-a-mobile-game-creative-test-plan","Turn the four hooks into a mobile game creative test plan",[14,2616,2617,2618,2621],{},"Do not produce four copies of the source ads. Write one hypothesis for each ",[49,2619,2620],{},"mechanism"," that your own game can support. A world reveal needs a real event or explorable place. A customization hook needs a genuine player choice. A challenge hook should show an actual decision the player can make. An everyday task should lead honestly into the game experience.",[72,2623,2624,2637],{},[75,2625,2626],{},[78,2627,2628,2631,2634],{},[81,2629,2630],{},"Mechanism",[81,2632,2633],{},"First-frame question",[81,2635,2636],{},"Honest test against a control",[91,2638,2639,2650,2661,2672],{},[78,2640,2641,2644,2647],{},[96,2642,2643],{},"World reveal",[96,2645,2646],{},"Can a viewer identify a real new place or event?",[96,2648,2649],{},"Environment-first opening versus current action-first opening",[78,2651,2652,2655,2658],{},[96,2653,2654],{},"Customization",[96,2656,2657],{},"Does the visual show a real player choice?",[96,2659,2660],{},"Choice-and-result opening versus general character montage",[78,2662,2663,2666,2669],{},[96,2664,2665],{},"Challenge",[96,2667,2668],{},"Is the promised puzzle visible early enough?",[96,2670,2671],{},"Real gameplay decision versus curiosity-first setup",[78,2673,2674,2677,2680],{},[96,2675,2676],{},"Everyday task",[96,2678,2679],{},"Does the scene match a genuine game loop or payoff?",[96,2681,2682],{},"Familiar task opening versus direct gameplay opening",[14,2684,2685,2686,358],{},"Choose the success metric before launch. A team optimizing for qualified installs may reach a different decision from one optimizing for retention or early payer quality. Keep the audience and store-page promise aligned with the ad, and do not use another advertiser's footage, music, character, or claims. For a broader weekly system, use the ",[113,2687,2690],{"href":2688,"rel":2689},"https://denote.net/blog/competitor-ad-tracking-mobile-games-weekly-workflow",[117],"Game UA competitor-tracking workflow",[26,2692,2694],{"id":2693},"compare-mobile-game-ads-across-markets-and-weeks-carefully","Compare mobile game ads across markets and weeks carefully",[14,2696,2697,2698,2703],{},"The four examples do not share a single language, placement, or creative promise. If you compare future weeks, preserve the chart type and filters before interpreting movement. If you compare countries, write the locale beside each observation and examine whether the hook depends on local language or a region-specific event. A score difference across unlike settings is a reason to ask a better question, not a market-size estimate. The ",[113,2699,2702],{"href":2700,"rel":2701},"https://denote.net/blog/mobile-ad-intelligence-game-ua-rising-creatives",[117],"Rising Ads research guide"," goes deeper on following creative movement over time.",[26,2705,2707],{"id":2706},"what-to-test-after-reviewing-these-mobile-game-ads","What to test after reviewing these mobile game ads",[14,2709,2710],{},"Pick one mechanism that matches your game: a real event setting, a real customization choice, a visible puzzle decision, or a truthful everyday task. Write the opening frames, audience, locale, and store-page promise into one brief. Test against one existing control and decide in advance whether qualified installs, cost per quality user, retention, or another first-party measure will settle the result.",[14,2712,2713,2714,2718,2719,358],{},"Repeat the review with the same chart type, week rule, and filters before comparing future results. New and Rising ranks answer different questions; keep them in separate columns of your research log. For a broader discovery-to-test process, read ",[113,2715,2717],{"href":355,"rel":2716},[117],"how to find winning ads",". For another completed week's creative analysis, see ",[113,2720,2723],{"href":2721,"rel":2722},"https://denote.net/blog/mobile-game-marketing-campaigns-weekly-ad-creatives",[117],"four mobile game marketing lessons",[26,2725,2727],{"id":2726},"faq-mobile-game-ad-creative-research","FAQ: mobile game ad creative research",[470,2729,2731],{"id":2730},"does-new-ads-mean-these-creatives-launched-for-the-first-time-that-week","Does “New Ads” mean these creatives launched for the first time that week?",[14,2733,2734],{},"No. It means the creatives were newly observed in the selected Denote chart. An advertiser may have used a related execution elsewhere earlier. Use the label to find research candidates, and keep the selected week and filters in the source note.",[470,2736,2738],{"id":2737},"what-does-a-252-rising-score-growth-rate-mean","What does a +252% Rising score growth rate mean?",[14,2740,2741,2742,2745],{},"For the Gardenscapes row in this selected week, it is the displayed growth rate of the chart's ",[21,2743,2744],{},"weekly creative popularity score"," relative to its comparison period. It is not a 252% increase in spend, installs, retention, or revenue.",[470,2747,2749],{"id":2748},"are-these-the-four-best-performing-mobile-game-ads-of-the-week","Are these the four best-performing mobile game ads of the week?",[14,2751,2752],{},"No. We screened the first 12 visible rows in each of two different charts and selected four distinct opening mechanisms for editorial analysis. New and Rising use different ranking measures. We do not have the advertisers' campaign outcomes.",[470,2754,2756],{"id":2755},"can-a-game-team-use-these-ideas-in-another-genre","Can a game team use these ideas in another genre?",[14,2758,904,2759,2762],{},[49,2760,2761],{},"question",", not the surface execution. A simulation game might test a truthful task opening; a strategy game might test a real choice or world reveal. If the advertised action does not exist in your game, choose another mechanism. Your own controlled creative test must settle whether it helps your players.",[470,2764,2766],{"id":2765},"where-can-i-find-more-mobile-game-ad-examples","Where can I find more mobile game ad examples?",[14,2768,2769,2770,2773,2774,715,2778,2782],{},"Start with ",[113,2771,133],{"href":131,"rel":2772},[117]," under a completed Game week, then compare the source creative and metric label. Our ",[113,2775,2777],{"href":2721,"rel":2776},[117],"weekly Game creative analysis",[113,2779,2781],{"href":355,"rel":2780},[117],"winning-ad research workflow"," provide complementary examples and a test-brief structure.",[14,2784,2785,2786,2789,2790,2793,2794,358],{},"Explore ",[113,2787,133],{"href":131,"rel":2788},[117]," to inspect the current completed week, then turn a verified observation into an original test. A chart can tell you ",[21,2791,2792],{},"where to look","; your own campaign data tells you ",[21,2795,2796],{},"what works for your players",{"title":500,"searchDepth":501,"depth":501,"links":2798},[2799,2800,2804,2805,2806,2807,2808,2809,2810,2811],{"id":28,"depth":501,"text":29},{"id":2305,"depth":501,"text":2306,"children":2801},[2802,2803],{"id":2347,"depth":513,"text":2348},{"id":2449,"depth":513,"text":2450},{"id":2519,"depth":501,"text":2520},{"id":2540,"depth":501,"text":2541},{"id":2568,"depth":501,"text":2569},{"id":2584,"depth":501,"text":2585},{"id":2613,"depth":501,"text":2614},{"id":2693,"depth":501,"text":2694},{"id":2706,"depth":501,"text":2707},{"id":2726,"depth":501,"text":2727,"children":2812},[2813,2814,2815,2816,2817],{"id":2730,"depth":513,"text":2731},{"id":2737,"depth":513,"text":2738},{"id":2748,"depth":513,"text":2749},{"id":2755,"depth":513,"text":2756},{"id":2765,"depth":513,"text":2766},"2026-10-08T14:15:00+08:00","Four mobile game ads from Denote's Sep 28–Oct 4, 2026 New and Rising charts show distinct hooks to inspect—and turn into honest UA tests.","Four observed mobile game creatives illustrate world reveal, customization, challenge copy, and everyday-task hooks across one completed week.","mobile game ads,mobile game ad creatives,new game ads,rising game ads,game UA creative research",{"toc":523},"/blog/mobile-game-ads-new-rising-creatives",11,{"title":2229,"description":2819},"blog/mobile-game-ads-new-rising-creatives","https://cdn.denote.net/denote/static/source/2026/mobile-game-ads-new-rising-20260928.png",2061,"BqFbJri0pYOSLE5tMemud3ILGeYIfjcEOxM6nEQd_cY",1792147422788]